Social media gives us the opportunity to spread awareness like wildfire. Imagine all the social issues that would have faded into the silence if it weren’t for the power of the internet. From #StopAsianHate to #BlackLivesMatter, these are just some of the social causes that are now being heard and turned into movements because of online activism. Among the biggest fire starters that have ignited this change are social activist influencers.
Having built large communities on platforms such as Instagram, Facebook, and TikTok, these influencers have a powerful voice that can inspire people to take action. Through social activist influencer marketing, brands can leverage this impact and gain access to their attentive audience. The Influence Agency helps brands establish this connection. Our team strives to consistently design digital campaigns that will disrupt the industry and spark positive change.
The internet is a loud place, and yet the voice of social activist influencers continues to prevail. With social media being a platform for building common interest around almost any topic of your choice, these social activist influencers stand out because they choose to share substantial content that aims to make the world a better place.
On Instagram alone, #StopAsianHate has been used almost 500,000 times, while the use of #BlackLivesMatter stands at over 27.2 million. Queer activists and allies alike have used the #LoveIsLove hashtag over 36.8 million times to spread awareness about social issues in the LGBTQ+ community. Environmental issues such as #ClimateChange continues to rise as well with 5.4 million uses of the hashtag.
These are among the many causes that social activist influencers have played a significant role in bringing light to. Whether they’re encouraging donations to the organizations that fight for these causes or emphasizing these hashtags through detailed and informative posts, these influencers are using their platforms as a podium to call on social change to better our humanity.
These powerful public figures have attained their huge following because of their thought-provoking content that educates and informs us about social justice. Social activist influencers manage to successfully raise awareness on the world’s most important issues that would’ve otherwise lost momentum. This is why they’re regarded as unique, credible, and revolutionary public figures. This credibility has turned them into sought-after influencers for digital marketing campaigns.
The significant viewpoint of social activist influencers continues to resonate with the crowds and manages to reach the farthest corners of the world. The uniqueness of their influence stems from the fact that they continue to inspire people to actively pay attention to the world’s most critical issues, take action, and stand for what they believe in. When it comes to social activist influencers, it’s clear that their voice is a powerful tool that can impact the views and opinions of the public.
Studies show that 34% of Americans take part in a group on social media that shares an interest in an issue or a cause, while 69% of U.S. adults agree that social media is important for getting government officials to pay attention to important issues. When it comes to creating sustained movements for social change, 67% say that social media is essential for activism.
With these numbers, it’s clear that a large percentage of the population is actively involved in social activism. This reflects on popular petition platforms such as change.org, which currently has over 329 million users and has garnered over 673 million signatures in 2019 alone.
Establish a connection between your brand and the leaders who are spearheading these large-scale movements through a social activist influencer marketing campaign. With a credible ambassador, you will be able to unite your business with your target audience and solidify your brand as one that’s trusted and reputable.
Social activist Influencer marketing successfully disrupts social media when you create a collaboration between the right brand and the right social media personality. With the largest database of influencers in North America, The Influence Agency continues to partner brands with the most suitable public figures to produce truly engaging campaigns. We’re here to connect you with an influential brand ambassador who will successfully convey your message to your ideal audience.
Ultimately, having the right brand ambassadors is just one of the key elements of a stand-out campaign – having a skilled digital marketing team to carry out your campaign is just as important. The Influence Agency is your one-stop source of experts who are passionate about designing a social activist influencer marketing campaign that will have your target audience believing in your brand’s mission.
With The Influence Agency, social activist influencer marketing is a simple process. We’ll connect you with an influencer who matches best with your brand’s tone and message, and with our team behind you, your brand will gain the awareness necessary to spark revolutionary change.
Plan International Canada is dedicated to advancing children’s rights and equality for girls, active in more than 70 countries around the world. The Influence Agency helped them raise awareness of several topics surrounding sexual and reproductive health using influencer marketing strategies. The campaign for Change The Birth Story, was executed with the help of moms, dads, trailblazers, and youth on social media. For a closer look at our work with previous clients, scroll through our case studies.
Connect with us today to learn more about how you can kickstart your social activist influencer marketing campaign!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
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Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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