Mothers aren’t just the queens of the household, they’re taking the online world by storm too. Approximately one in five moms is a “Millennial Mom.” This accounts for about nine million people, each with an average of 3.4 social media accounts (versus the 2.6 of any other mom). These moms are considered highly influential, providing opinions and recommendations online, especially within their circle of friends.
The list of industries that can benefit from a mom influencer’s stamp of approval is infinite – that’s where The Influence Agency comes in. Our influencer marketing strategy is executed by our team of expert marketing professionals and our vast database of mom influencers. By partnering your brand with the right mom influencer for your company, we can help fuel your next campaign to success. Building brand awareness by amplifying your brand’s reach isn’t an easy game, but we love a challenge.
The word “mom” already holds a significant amount of influence, which might make the term “mom influencer” seem a little redundant. Mothers really do know best, and the companies who are quick to realize the impact of mom influencer marketing will put their brand one step ahead of the rest. When mom approves of something, you know it’s the real deal.
A mom influencer’s demographic is unique in that they don’t just cater to moms alone. In fact, they’re setting trends and covering content on everything from motherhood, after-school and summer programs, commercial services, interior design, health, and even insurance – the list is literally endless. 83% of new moms are Millennials; these new moms spend over eight hours a day online and are regarded as decision-influencers and key advisors within their online communities.
The public has a tendency to trust what actual people have to say rather than the direct words of a brand. Mom influencer marketing can give your company the extra boost of trust you’ve been looking for. Pairing your brand’s unique product with a relevant influencer category such as moms is an easy entry into a crowd composed of your target audience.
Moms make the majority of all household purchasing decisions. In fact, women have a spending power of $2.8 trillion in the U.S. alone and are behind 85% of all consumer purchasing decisions. They’re the eagle-eyed buyers always on the hunt or “on the scroll” for the perfect product. Because of this, a large number of industries make it their goal to convince moms that they have exactly what they’re looking for. By collaborating with a mom influencer, you’ll have a representative of your key demographic spreading the word for you.
When we don’t know the answer to something, moms just somehow do. We can rest assured that their decisions will almost always lead us in the right direction because we highly trust their opinion. Because the women of the house already lead incredibly busy lifestyles, they don’t always have the time to do a lot of in-depth product research. They, too, count on what other moms have to say; so it’s no surprise that a staggering 92% of women pass along information about deals or online recommendations to others. These statistics easily point into the direction of mom influencer marketing as the inspiration for your next campaign.
The Influence Agency has the largest database of influencers in North America. Our team believes that having the right brand ambassador is one of the keys to generating massive visibility. When a company joins forces with the right social media personality it becomes a collaboration with immense brand-building potential. We connect companies with mom influencers who can get you in touch with your target market.
Social media is overflowing with ads and because of this, capturing the public’s attention has never been more difficult. It’s not enough to just be relevant, you also have to be distinct. What you need is an influencer marketing campaign that’s thumb-stopping – and that’s exactly where our team shines.
Mom influencer marketing is a simple process. We work to partner your brand with the right mom influencer to increase your brand awareness and reach into a vast network of endless possibilities.
With our expertise, we were able to connect Jamieson Vitamins with over 40 unique influencers from our roster to create educational and engaging content. The goal was to encourage women to #OwnTheirHealth and to realize the importance of taking vitamins and supplements on a daily basis. The result was an organic reach of over 1.8 million people with over 155,000 engagements!
You’re just a few clicks away from connecting with an engaging audience. All you need to do is team up with the right marketing agency. If you’re interested in seeing more of our work, then scroll through our case studies for an in-depth look. Then, connect with us to kickstart your next campaign!
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"