Mothers aren’t just the queens of the household, they’re taking the online world by storm too. Approximately one in five moms is a “Millennial Mom.” This accounts for about nine million people, each with an average of 3.4 social media accounts (versus the 2.6 of any other mom). These moms are considered highly influential, providing opinions and recommendations online, especially within their circle of friends.
The list of industries that can benefit from a mom influencer’s stamp of approval is infinite – that’s where The Influence Agency comes in. Our influencer marketing strategy is executed by our team of expert marketing professionals and our vast database of mom influencers. By partnering your brand with the right mom influencer for your company, we can help fuel your next campaign to success. Building brand awareness by amplifying your brand’s reach isn’t an easy game, but we love a challenge.
The word “mom” already holds a significant amount of influence, which might make the term “mom influencer” seem a little redundant. Mothers really do know best, and the companies who are quick to realize the impact of mom influencer marketing will put their brand one step ahead of the rest. When mom approves of something, you know it’s the real deal.
A mom influencer’s demographic is unique in that they don’t just cater to moms alone. In fact, they’re setting trends and covering content on everything from motherhood, after-school and summer programs, commercial services, interior design, health, and even insurance – the list is literally endless. 83% of new moms are Millennials; these new moms spend over eight hours a day online and are regarded as decision-influencers and key advisors within their online communities.
The public has a tendency to trust what actual people have to say rather than the direct words of a brand. Mom influencer marketing can give your company the extra boost of trust you’ve been looking for. Pairing your brand’s unique product with a relevant influencer category such as moms is an easy entry into a crowd composed of your target audience.
Moms make the majority of all household purchasing decisions. In fact, women have a spending power of $2.8 trillion in the U.S. alone and are behind 85% of all consumer purchasing decisions. They’re the eagle-eyed buyers always on the hunt or “on the scroll” for the perfect product. Because of this, a large number of industries make it their goal to convince moms that they have exactly what they’re looking for. By collaborating with a mom influencer, you’ll have a representative of your key demographic spreading the word for you.
When we don’t know the answer to something, moms just somehow do. We can rest assured that their decisions will almost always lead us in the right direction because we highly trust their opinion. Because the women of the house already lead incredibly busy lifestyles, they don’t always have the time to do a lot of in-depth product research. They, too, count on what other moms have to say; so it’s no surprise that a staggering 92% of women pass along information about deals or online recommendations to others. These statistics easily point into the direction of mom influencer marketing as the inspiration for your next campaign.
The Influence Agency has the largest database of influencers in North America. Our team believes that having the right brand ambassador is one of the keys to generating massive visibility. When a company joins forces with the right social media personality it becomes a collaboration with immense brand-building potential. We connect companies with mom influencers who can get you in touch with your target market.
Social media is overflowing with ads and because of this, capturing the public’s attention has never been more difficult. It’s not enough to just be relevant, you also have to be distinct. What you need is an influencer marketing campaign that’s thumb-stopping – and that’s exactly where our team shines.
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Mom influencer marketing is a simple process. We work to partner your brand with the right mom influencer to increase your brand awareness and reach into a vast network of endless possibilities.
With our expertise, we were able to connect Jamieson Vitamins with over 40 unique influencers from our roster to create educational and engaging content. The goal was to encourage women to #OwnTheirHealth and to realize the importance of taking vitamins and supplements on a daily basis. The result was an organic reach of over 1.8 million people with over 155,000 engagements!
You’re just a few clicks away from connecting with an engaging audience. All you need to do is team up with the right marketing agency. If you’re interested in seeing more of our work, then scroll through our case studies for an in-depth look. Then, connect with us to kickstart your next campaign!