In a world where style speaks louder than words, fashion influencers have become among the biggest celebrities on social media. Their loyal audience has tapped that follow button so they can take inspiration for their next stylish outfit of the day (OOTD). In fact, the hashtag #OOTD has over 358 million posts on Instagram – so, it’s no wonder brands are racing to be featured in those posts. As a result, 78% of fashion brands are already working with influencers or plan to do so in the next year.
The Influence Agency can connect you with the right fashion influencer who will help you build brand awareness by introducing you to their followers—your key demographic. As a leader in the digital marketing industry, our team continues to succeed in developing fashion influencer campaigns that result in skyrocketing engagement rates.
Fashion influencers have built large communities of followers who have a keen interest in the brands they associate with. As popular style icons, their fans pay close attention to what they wear and how they can add those items to their own wardrobe. Brands turn to fashion influencer marketing because it’s a more authentic medium to increase their brand’s visibility. Compared to traditional banner ads, influencer marketing generates 11 times more ROI (return on investment).
The fashion industry spends more than $1 billion on sponsored Instagram posts every year.
By teaming up with a fashion influencer for your brand, you can ensure that you’re appearing in the news feeds of people who have a good eye for style and current trends. They’re the audience who want to be inspired by the clothing they see online. Make sure their next #OOTD inspiration comes from your collection by securing a partnership with their favourite fashion influencer.
Because fashion is a highly visual niche, most influencers prefer Instagram as their platform of choice, with 77% of fashion micro-influencers opting to use this tool alone. When brands partner with trusted fashion influencers, they gain an ambassador who doesn’t just walk the runway or appear on billboards, they’re real people, with real bodies, showing how an article of clothing or accessory looks in a real-life setting. It’s also common for these personalities to engage with their followers by answering questions they might have about the clothing they wear. This relatability and willingness to engage is unique to fashion influencers and has made them the top choice for brand endorsements.
Fashion has the ability to evolve faster than you can say “haute couture.” In 2020, the global apparel market was valued at $1.5 trillion. By 2025, that number is expected to skyrocket to $2.25 trillion. In our modern culture, people use fashion to express themselves because your style says a lot about who you are. Basically, people just love to shop and want to look their best by investing in clothing that compliments their personality. Because of this, the fashion industry continues to thrive.
One of the key motivators behind consumer clothing purchases is a fashion influencer. The proof is in the numbers as the global fashion influencer marketing share was valued at $1.5 billion in 2019 – a number that’s estimated to reach 9.2 billion by 2026.
Specifically speaking, the reach of nano-influencers grew significantly in 2020. This shows that choosing the perfect brand ambassador isn’t always about a large following as their tight-knit communities allow brands to connect with niche audiences. This strategy showed successful results in 2019 when nano-influencers secured a revenue share of over 39% – a strategy that more brands should be thinking about.
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At The Influence Agency, we help brands find the perfect endorser to be the voice of their next campaign. With the largest database of influencers in North America, finding the right fashion influencer who resonates with your key demographic is a mission we’ll quickly succeed at. Through fashion influencer marketing, our digital strategists will create a cutting-edge campaign that will boost your brand’s popularity amongst a relevant audience.
Fashion influencer marketing continues to be one of the most cost-effective strategies for brands looking to stand out.
We did this with Frank and Oak. They asked us to generate awareness and hype of their new collaboration for the celebration of Mickey Mouse’s 90th anniversary, so we connected them with three influencers from our roster. With just three Instagram posts and 20 stories, over 82,000 people were reached and over 13,000 post engagements were generated! This resulted in 647 swipe-ups to their website and an increase in sales.
We’re here to match your company with its next fashion influencer. With the right personality, your brand gains a smooth introduction to your key demographic— an audience that is actively on the lookout to take their fashion game to the next level.