When we look great, we feel great. This way of thinking has resulted in women spending an average of $3,756 a year on their appearance. The skincare, make-up, haircare, and perfume industries combined are currently worth over $532 billion thanks to the pursuit of beauty. Taking care of how you look is a worthy investment and consumers want to make sure that they’re investing in the right products. In fact, 67% of consumers turn to social media influencers when they want more information about beauty products prior to purchasing them.
Through beauty influencer marketing, The Influence Agency can team you up with the right personality from our roster to promote and endorse your brand’s message. We understand the beauty industry is ever-evolving and because of this, there is stiff competition between brands within this market. With our team’s digital marketing expertise, you’ll be able to secure a partnership with the perfect social media personality who will influence their followers to see the beauty in your brand.
The content beauty influencers create has been life-saving for consumers sifting through all the available products just trying to find the most effective ones. Beauty influencers attract thousands, and even millions of followers because of their honest product reviews, recommendations, and tutorials. Because of this, they’ve become among the most popular public figures on Instagram and YouTube. In fact, 70% of people who follow beauty influencers have purchased beauty products recommended by an influencer. This goes to show how the word of a beauty influencer can easily make or break a brand.
Whether you’re looking for the most suitable lipstick shade for your skin tone, the most effective purple shampoo to tone your highlights, or how to make your eyebrows look perfectly on-fleek, you can count on a beauty influencer to have the right answers. For anything beauty-related, the masses heavily rely on these gurus.
Businesses who realize the importance of beauty influencer marketing will be able to put their brands at the forefront of their targeted audience’s news feeds. Whether they’re seeing your brand for the first time or not, this time around you’ll have a trusted influencer adding credibility to your name.
The beauty industry covers all cosmetic products and services that are manufactured and distributed such as skin care, hair and nail care, fragrances, beauty appliances, and toiletries. These industries thrive because how you present yourself continues to be such an important factor in society. With a predicted worth of $716.3 billion by 2025, it’s clear that the beauty industry is on an upward trajectory with continued innovation in technological advancements, inclusivity, and beyond.
The rise of natural and organic products has also had a huge impact on people’s buying decisions. They don’t just want products that are effective, they want them to be made with healthy ingredients too. This specific sector has seen massive growth and is expected to be worth a whopping $42.3 billion by 2022. Consumers are willing to spend a lot more money on products that have clean ingredients and are free of any harmful or toxic substances. This epiphany in the world of beauty has also changed the way brands advertise and market their products.
Beauty influencer marketing has become one of the most popular ways for brands to prove to the public that their products are exactly what consumers need. Even beauty empires such as Estée Lauder boost their brand with beauty influencer marketing – a staggering 75% of their marketing budget is allocated to influencers.
As a brand in the beauty industry, you want to be visible to the crowd that’s constantly investing in their appearance and looking to improve their skincare regimen. These are the exact people who follow beauty influencers. Once you gain their trust, you’ll earn customers that are loyal to your brand long-term, because skincare doesn’t stop for the beauty-conscious crowd. Through beauty influencer marketing, you’ll have a trusted public figure who can convince their followers to look at your brand.
The most impactful campaigns result from working with the right people. At The Influence Agency, we help brands secure powerful campaigns with influential social media personalities who will promote and endorse your product to their loyal followers. Through beauty influencer marketing, companies get instant access to a crowd that’s interested in what they have to offer.
Consumers are often skeptical of the messages that companies send across. The authentic responses of beauty influencers have made them the most trusted sources in the beauty industry. By teaming up with the right influencer, you gain extra credibility and visibility. With the largest database of influencers in North America, our team has all the necessary resources to connect you with your next brand ambassador.
Beauty influencer marketing is a simple strategy to pull off, yet it generates phenomenal results. The Influence Agency is a go-to source for brands that want to build awareness in a simple and effective way.
When Elizabeth Arden teamed up with us to promote their new White Tea fragrance, we partnered them with two influential personalities from our vast database. These social media influencers shared aesthetically pleasing visuals on Instagram to promote the new product to their followers and encourage contest submissions with three posts each. The result was more than 21,000 impressions, 17,000 users reached, and brand visibility successfully boosted.
With our team’s digital marketing expertise, we’re here to create your next headlining campaign that will earn your brand a spot in the beauty rituals of your target market.
View our case studies for a more in-depth look at our previous work, then connect with us to start amplifying your brand’s visibility with beauty influencer marketing!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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