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It’s no secret that the need for better and more accountable representation of the AAPI community within the media has been a long time coming. So, as the world continues to raise awareness and advocate for #StopAsianHate, this list serves as a celebration and acknowledgement of Asian Heritage Month in North America.
Scroll through to check out 100 Asian influencers and creators who will add a lot of value to your Instagram newsfeed with their entertaining and substantial content – then, pull out your phones and get ready to hit that follow button!
We officially want to own every outfit in Tee’s closet. This Asian influencer’s classy looks make us want to go on a shopping trip with her. We’re high-key hoping she sees this and will agree to go on one!
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Yuki Zhao’’s Instagram page is a total moodboard of sophistication. It’s safe to say that it’s impossible to pick our favourite outfit of hers. For straight-off-the-runway fashion inspiration, @mercuryyuki is your go-to influencer.
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Nava Rose has built a huge following thanks to her DIY, fashion, and lifestyle content. This Asian influencer has taken her expertise to Ellentube, where she has her very own original series called “Nava on the Fly”.
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As one of the founders behind @stateofmyne, Aly Silverio’s fashion and jewelry game is always strong. This designer has also built a huge following of 216k on TikTok thanks to her variety of entertaining content!
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Aimee Song is undoubtedly one of the biggest fashion influencers. This New York Times Best Selling author has also been featured on Forbes’ 2016 List of 30 Under 30. We love Aimee not just because of her amazing blog Song of Style, but because she also uses her platform to voice out her powerful thoughts on issues like #AsianHate. Preach!
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Curvy girls are no less chic, and Allison Teng is here to prove that with her glamorous OOTDs. This Asian influencer injects feminine flair into every outfit she wears — and it shines through in every single one of her posts!
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This Asian influencer living in LA brings summer vibes all year round through her bright and sunny Instagram feed. When we think about the cutest summer dresses, Cora Kim automatically comes to mind.
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Proving that he’s not your average fashion icon, this Asian influencer draws inspiration from Pokemon and other popular animations. Could Atikhun’s OOTDs be more on point? We’d love to throw a Pokeball and capture that really nice bucket hat.
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If you’re looking for fashion and lifestyle inspiration, Jessica should be your go-to girl. Pure #PinterestGoals, her fit pics will make you want to click “Add to Cart” with every post.
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Fashion, beauty, and lifestyle blogger Chloe Zhang does it all. You’ll definitely want to give this Toronto-based influencer a follow if you want to stay up-to-date on the latest fashion trends.
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You’ll want to subscribe to this New York City-based YouTuber for her fashion and lifestyle content. Michelle shares adventures in the Big Apple with her dog, Dobby, all while looking FLAWLESS. Can we talk about #LifeGoals?
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Once you see Glenn and Khay’s Insta feed, we know you’ll love them as much as we do. These Van City fashion icons will steal your hearts and your follow. Clearly, they’ve figured out the secret to a long-lasting relationship… and it just might be matching outfits.
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Neil Shibata’s comedic sketches on TikTok served as the initial ticket that skyrocketed him to social media stardom. He’s since branched out into Youtube vlogging and modelling for a number of high-profile brands. With his aesthetic feed and e-boy OOTDs, he’s one of the most popular Asian influencers on Instagram.
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Dani is winning at life through her countless collaborations with some of the world’s biggest brands. She’s made a name for herself as a pro strategist in the world of digital marketing. Her vintage retro Instagram feed and fluffy Chow Chow are more than enough to make you want to follow this Asian influencer and entrepreneur.
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We can’t count the number of times we relied on Wendy to save the day with her genius sewing skills. She’s a content creator of Chinese ethnicity who shares ideas on thrift flips and teaches people all over the globe how to make their own clothes. With almost 1.4 million Youtube subscribers, her quirkiness and couture expertise have turned her into one of the internet’s most loved DIY queens.
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If Clueless was filmed in 2021, Cher would be played by Boyu. Her style is one part laid-back, one part blazer-chic, and one part WFH girl-boss. Give her a follow if you’re looking to liven up your home with decor tips, or just needing a dose of outfit inspiration – we love it.
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Founder of @adorebykanika, a bespoke jewelry brand based in Vancouver, B.C., is Kanika Sasan. This influencer is not only a fashionable goddess, she’s also a mom, actor, and image consultant. Check out her page for relatable Reels, but also a glimpse into her gorgeous dress collection!
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Modern, aesthetically pleasing, fashionable, and fresh – Winnie is one of our favourite Asian influencers because her Instagram is so easy to scroll through and like every single post. Based in Toronto, this fashionable personality focuses on eco-conscious and sustainable choices in everything she does – and we love that.
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Totally clueless when it comes to seasonal fashion? Don’t worry, Erin Jay is here to help with affordable outfit inspiration. Her Instagram Highlights are focused primarily on Poshmark finds, thrifting, and sustainable fashion – saving money and looking great while doing it.
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Lisa’s wardrobe is one that we all wish we could dip our hands into. With a closet full of staples for any occasion, her thigh-high boots, mini skirts, and flowy spring dresses all tell a whimsical story we can’t wait to hear as we scroll through her Instagram feed.
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One of the most monochromatic Instagram profiles you’ll come across is Winnie’s. Her aesthetic is simple, but effective. If you’re wondering how to pair that brown peacoat with jeans and a white button-up, you’re in the right place. These tried-and-true outfits are timeless staples that we need to keep on our feeds!
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This fashion-forward mama is reppin’ the petite community through incredibly versatile outfits with neutral tones. She shares tons of styling tips to her followers; but everything has to be worn with a pair of jeans (trust the process).
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Brigitte is a multimedia host, producer, and founder of @homegirlnation.ca as well as TIA’s Executive Producer! Brigitte radiates sunshine and self-love on her Instagram feed, opening up about her life, important social issues, and everything in between. #BTRU to yourself homegirl and keep it up!
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From parenting to food to what she’s currently reading, Grayce shares her everyday adventures with her followers on Instagram. We’ve never seen someone who’s nailed the #aesthetic flat lay more!
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Samantha and Madeleine are proving that twins aren’t two times the trouble. Instead, they’re two times the fun! Their TikTok videos don’t just showcase their dance moves, but they also squeeze in some hilarious skits in between. The crazy antics of these Filipino sisters will have you wishing you had a twin too.
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We’ve all reached a point where we just don’t know how to pose in a photo. I mean, how many different poses could you possibly achieve without accidentally pulling a muscle? Good thing Asian influencer, Mel, shares the tips and tricks for these crucial situations. Aside from these how-to guides, the travel and lifestyle content creator also spills secrets on how to achieve the perfect lighting and create more interesting videos.
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We’re pretty sure that Jacklyn Choong is quickly on her way to becoming the queen of mirror OOTDs on Instagram. Aside from content on fashion, beauty, and everyday living, you’ll also find adorable shots of her pup named “Honey” on her page to brighten up your day.
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Whether she’s sporting a sleek outfit or taking the perfect flat lay of make-up products, Sasha’s posts are always on point. The perfect neutral tones of her feed and her cop-worthy fashion choices will have you clicking follow in no time.
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Fitness routines? Travel content? Stylish OOTDs? You’ll find it all on Inkar’s Instagram! As a bi-lingual lifestyle content creator, you’ll also find an amazing amount of cultural diversity on her page.
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Struggling to find ways to pose for photos? Victoria Hui has got you covered with fresh new ways to pose that will up your Instagram game. Her lifestyle, fashion, travel, and plant content make her a must-follow Asian influencer.
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With over 1.7 million followers on Instagram and over 3 million Youtube subscribers, Jenn Im’s influence is clearly reaching far places! Whether she’s posting about cute outfits, her favourite books, or tips for small businesses, you’re bound to find some valuable content on Jenn Im’s socials.
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Ellen uses her platform to share life tips, life advice, and some incredibly fashionable OOTDs. Whether you want a few tips on how to successfully battle acne or some home interior inspiration, this Asian influencer has got you covered.
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On her blog, withlovefromkat.com, this Asian influencer shares all things style, decor, beauty, wellness, and travel. Follow her on Instagram to see all the neutral-palette OOTDs of your dreams!
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From travel updates, hair toning tips, to her elopement vlog, Francis Lola has got some unconventional content to brighten up your feed! Plus, her wedding photos might even give you some minimalist inspiration for your own big day.
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How do you apply the perfect winged eyeliner? We have no idea. We’ve never really tried. But Asian Influencer Pia Shah has this trick all figured out! Follow her for some super sleek makeup looks.
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Could Jess’s maternity OOTDs be any cuter? This lifestyle influencer and “mama-to-be” is giving all her followers a close look at her pregnancy journey (can’t wait to see the little one!) With her helpful tips, all other soon-to-be-mamas will surely pick up a trick or two.
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If there’s anyone you should be taking travel tips from, it’s a flight attendant. Miko Wang’s lifestyle and travel blog will supply you with some much-needed information you can take with you on your own adventures!
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Leah is the queen of cozy, wholesome content. If you’re looking for a new YouTuber whose videos will leave you feeling warm and fuzzy on the inside, you’ve come to the right place. Follow her along in her daily life on her YouTube channel.
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Helpful videos on how to pose when you’re not photogenic? Check. Photo editing hacks? Check. Asian influencer, Christine Le, has got the content you need to get your feed looking absolutely stunning!
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Looking for ways to build your audience as a content creator on social media? Emma’s got a few tricks of the trade to share with her followers. This lifestyle and fashion blogger has got you covered with her content creation expertise.
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Rachel Nguyen knows how to keep things real. Her Instagram feed and YouTube channel is an honest and real look into her life. Give her a follow!
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This citizen of the world now calls Toronto home. If you’re looking to step up your fashion game, definitely give Didier a follow.
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Entrepreneur, foodie, mom, DIYer, and everything in between – Raj is a superwoman when it comes to content creation. Hailing from Surrey, B.C., this hard-working influencer uses her knowledge of the digital landscape to help food brands stand out from the crowd with her food content & marketing company, Pink Chai Studio.
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This New York/Los Angeles-based lifestyle influencer invites her followers to see what a “day in the life” looks like for her through her YouTube account, with insider views into what she eats, what she wears, and more. Plus, she has a super cute dog!
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Kayla’s eye for what just looks good is unmatched. Her Instagram is a masterpiece of showstopping outfits, incredible interior design, beauty, and a little sprinkle of delicious-looking recipes. If you’re looking for what aspirational dreams are made of – it’s Kayla’s Instagram.
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This Ottawa/Toronto-based content creator has over 180,000 subscribers on her YouTube account where she gives her followers a first-hand look into her wedding planning, fitness tips, makeup and beauty guides, and more. If you’re also planning a wedding, she shares tons of advice for how to pick the perfect veil and dress to look and feel your best!
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With Elle’s easy-to-follow recipes, you’ll be able to whip up your own Korean dishes in no time. From kimchi stew to spicy tteokbokki, you’re about to have the perfect snacks to munch on as you binge your favourite K-drama series!
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Meaghan doesn’t just have the recipe for the perfect banana matcha muffin, as the founder of @plantifulandco you can always count on her to serve aesthetic content on plant styling. On top of that, you’ll definitely love her inspirational captions on mental health!
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Ashley is a Toronto foodie who’s “always looking for good food”. High five us, girl! If that’s your mission too (just like us!), then following this Asian influencer will get you closer to that destination!
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Shania and Peony’s catchy captions are the epitome of “punny”. With these two sisters, food adventures are always twice the fun! From super savoury cheese dakgalbi with ramen noodles to the sweetest ice cream burritos, they’ve got the directory of where you can find everything that tastes good.
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@Eatnmingle is basically a rabbit hole wonderland of all the food you’ll ever want to eat. We honestly just couldn’t stop scrolling. The genius photographer behind all these amazing shots is Asian influencer, Reynold Pan!
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Where sophisticated fashion meets classy food photography, you’ll find Asian influencer Viranlly. He always eats in ultra-high-fashion OOTDs. We’re thinking we should probably give “eating-in-style” a try too.
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Thinking about going vegan? Allow Asian influencer, Remy Morimoto Park, to fully convince you with her Instagram wonderland of aesthetic vegan food shots and easy-to-replicate recipes!
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As a resident of one of the biggest food communities, @food52, you just know that famous chef and Asian influencer, Sohla, has some epic recipes to share with those who follow her. You won’t just be captivated by her delicious recipes, her fluffy dogs will steal your heart too!
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This Asian influencer first gained popularity through his cooking videos on TikTok. Aside from helping his followers figure out how to cook various cuisines during quarantine, he also posts various lifestyle content you’ll love on his Youtube channel.
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You won’t just find aesthetic food photography on Abhishek’s Instagram page, you’ll also come across some incredibly classy interior design ideas! This digital creator has mastered the art of food flat lays, and we’re still wondering how he does it so perfectly.
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Two words: we’re OBSESSED. As Owner & Editor-In-Chief at Dine & Fash, we love Krystle’s food content. Her Instagram feed is light and bright, featuring her adventures in Toronto and the most drool-worthy food pics you’ll ever see. Follow her now!
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Korean vegan food. Need we say more? Joanne Molinaro is a Chicago-based foodie and blogger, sharing her favourite dishes and recipes on her website. Check her out!
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This is an account you’re going to want to follow. Lee Mandy’s dark and moody aesthetic is everything we’ve wanted from a food blogger, and more. Her posts will leave you hungry and in the mood to make a homemade meal — so good thing she has a cookbook featuring all of her recipes!
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We’ve got another amazing foodie find for you! Maggie Zhu develops modern Chinese recipes, sharing them with her followers on her second Instagram account, @omnivorescookbook.
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Who doesn’t love easy-to-follow, quick recipes that are also delicious? Tiffy Chen is one of our favourite Asian influencers because of this reason exactly – her entire Instagram and TikTok are dedicated to bringing Asian food to our feeds – and we can’t get enough. From four-ingredient hand-pulled noodles to three-ingredient brown sugar boba, this blogger-turned-influencer is all about making our mouths water.
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Follow George Lee now if you’re a vegan or vegetarian who has been looking for alternative recipes to your favourite Asian staples. All the same familiar tastes – but plant-based! This Asian influencer hails from Taiwan and did his culinary training in Paris, and he’s sharing all his amazing recipes with his followers; you will not be disappointed.
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After making the decision to go vegan overnight, this 23-year old Filipino-Chinese foodie influencer has dedicated her platform to inspiring others to adopt a healthier, more sustainable lifestyle. With a cookbook set to be released this August, Jeeca is taking Asian vegan recipes and traditional flavours to new heights.
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Being phenomenally and proudly Asian, Phil Yu started the Angry Asian Man blog to point out racism and highlight all the appearances of Asians in mass media and pop culture. His content is so powerful and entertaining that you’ll be convinced to #StayAngry until all the hatred in the world stops. Who wouldn’t be angry when the world suffers from an incurable disease called “racism”?
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We love how journalist CeFaan Kim uses his platform to raise awareness on important social issues that often go unnoticed. Whether he’s posting about activism, behind-the-scenes footage at work, or adorable photos of his little daughter, this ABC7NY reporter and proud #GirlDad always has substantial content to share with his followers.
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This IMG model is equally involved in the fashion world as she is an advocate for social issues. With almost 300,000 followers, Mia’s page serves to raise awareness about everything from body positivity to BLM to #StopAsianHate – with no filter, her online presence is a breath of fresh air for a lot of young women everywhere.
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Nisha is on a mission to empower women with her feminine collective community, @womenofwonderglobal. Showcasing women mentors who have worked their way to success, she uses her platform to provide women with the tools they need to become more financially independent.
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This girl boss is out to help you keep your finances on track! As the founder of @mstrpln.co, Aja has successfully influenced a bunch of her followers to budget their funds strategically. On top of that, she’s got an effective skin regimen and chic outfits you can totally draw inspiration from.
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This beauty queen’s make-up and nail game is always going strong. Not only does she hold the title of Miss International Queen Canada 2019, but she’s also a houseguest on Big Brother Canada Season 9. This Asian influencer has taken her influence to national television!
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We love kimchi the side dish as much as we love Kim Chi the Korean-American drag queen. After gaining massive popularity from appearing on RuPaul’s Drag Race (season 8), this Asian influencer established Kimchi Chic Cosmetics. Now we can all enjoy dazzlingly pigmented and cruelty-free makeup.
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Is it a Barbie doll? Nope, it’s Kahmora Hall! With this RuPaul’s Drag Race (season 13) alumni’s glamorous doll-like features, it’s always just too hard to tell the difference.
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With his make-up-free and filter-free glass skin, trust us when we say that no one has fresher-looking skin than Asian influencer, Young Yuh. Thankfully, he shares with everyone how they can achieve it for themselves too. Tap that follow button for clear skin!
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If you’re looking for honest, hot-fire makeup reviews, Stephanie delivers! She shares her favourite tips and products with her #GlamSquad — which you’ll want to be a part of too!
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You can never go wrong with vintage fashion and glowing skin. Marcela happens to combine both these elements on her social media platform. She even posts beauty content featuring her mom! #MotherAndDaughterGoals. Whether you need inspiration for your next OOTD or just want a few secrets to perfectly dewy skin, Marcela has got you covered.
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If there’s anyone who stands out in the world of tattoo art, it’s Mei Pang. It’s not easy to pull off a huge collection of tattoos, but Mei Pang does it flawlessly. Aside from her content on artistic ink, she’s also slaying the game as a makeup artist with her #OnFleek tutorials.
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Thanh Phung is a content creator with Vietnamese roots who shares her ideas on food, style, and home decor online. A few scrolls down her Instagram feed, and you’ll find yourself wanting to redecorate your house into a soft, pale palette paradise. If you’re into baking and tacos too, you’ve found the right influencer. Did we mention that she has two adorable little girls who help her out in the kitchen? You are not prepared for this amount of cuteness.
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What’s so endearing about Wendy is how a lot of her posts share stories of her family traditions and the Chinese culture. Just looking at the interior design of her house makes you feel right at home. Also, you’ll be replicating her almond cookies and chocolate-covered strawberries recipes in no time. Add the fact that she has a geeky sense of humour, Wendy is an Asian influencer that’ll add some bright rays of sunshine to your social feeds!
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Max is a digital content creator and The Influence Agency’s very own videographer. With thousands of followers on Instagram, YouTube, and TikTok, Max’s video content is what stands out on his feed. His epic storytelling and special effects skills create content that you definitely won’t want to miss!
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Please excuse us, as we’re currently lost in the beauty of all Henry Wu’s phenomenal Instagram photos. This travel photographer is on a whole new level of aesthetic genius. Here’s us hoping he’ll agree to take our travel photos one day!
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Known to many as the “Snapseed Guru”, Tina shares her top editing secrets to her followers through YouTube, Instagram, and TikTok. If you give her a follow, you can also expect to see some fashion, entertainment, and social commentary content thrown your way. We love a girl who can do it all!
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You’ll definitely want to give this food photographer a follow if you’re looking for restaurant recommendations in Toronto — or if you’re just someone who appreciates a really good food flat lay. Yum!
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This Arizona-based mama shares all things travel, food, and family-related on her Instagram! Give Vannie a follow if you want to follow along on her adorable family’s journeys.
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We’re pretty sure that the Instagram handle @heartsandkrafts deserves a standing ovation. Jocelyn is owning the title of “Boss Mom” with her own line of apparel while producing content on lifestyle and parenting. She designs the coziest basic wear with pieces that let moms and kids nail the twinning game.
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The sign you’ve been waiting for to dye your hair blue is here, and it’s come in the form of Nina Huynh. This Asian influencer is like a pop of colour on the platform with her bright tresses and vibrant fashion choices. Through her podcast, “Between Neens and Deens”, the Vietnamese-American-Canadian mom shares tips on how to navigate parenthood.
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If you’re ever wondering what it would be like to live in a household with four young kids – you’re in luck. Uyen has opened the social media door to her family’s home, sharing a whole bunch of wholesome, heartwarming content with her super adorable (and fashionable) kiddos. For some slightly chaotic, but all-around loving content, give her a follow!
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We’re completely convinced that we should finally get into yoga thanks to Asian influencer Cam Lee. If we could be at least half as flexible as she is, we’re pretty sure we’d have less backache. BRB, we’ll be doing the #DeskStretch routine she suggested for the rest of the day (because it actually works!)
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Your new fitness inspiration is here, and her name is Beverley Cheng. This fitness coach will convince you to get off of your couch and build that toned body. With her easy-to-follow routines, you’ll get a step closer to achieving that goal!
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Justin Yang is out to inspire better living! He shows his followers that maintaining proper posture throughout the day is just as vital as regular exercise. You’ll be inspired to sit and stand straight, fellow banana-shaped humans.
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Linda Sun is an absolute ray of sunshine, sharing fitness and lifestyle content on her self-titled YouTube channel. If you’re looking for some fitness inspiration that’s centered around loving yourself and your body, you’ve finally found it.
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Meghan Yuri Young is a wellness advocate and facilitator. YYT certified, her Instagram feed is full of inspirational quotes and mental health reminders. Her content will remind you that in order to live a strong life, you need a strong mind.
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Jennifer Lau is not only a Canadian Nike Master Trainer, she’s also a personal trainer in Toronto and co-founder of @the_realtoronto – a community that works to empower the women in Toronto’s health and fitness industry. If you’re looking for a dose of inspiring content to get you up and moving, Jennifer’s your girl!
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If you’re looking for that extra dose of wellness on your feed, we highly recommend you follow Bianca to align your inner chakras. This yoga/meditation teacher, sound healer, and psychology major focuses her content creation on mental health, philosophy, and sex positivity. Also, Bianca and her husband are completely #CouplesGoals.
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Kelly is taking her followers through her own recovery journey by sharing lessons she’s learned from her therapy sessions – could the internet get any better? Give her a follow if you’re needing that extra dose of self-love, because her feed is all about healing the healthy way.
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Aileen Christine is quickly taking over Instagram, TikTok, and YouTube. Together with her boyfriend, Deven Chris, they’re redefining what it means to be #CoupleGoals by sharing hilariously amusing content online. If pranks, unconventional challenges, and food reviews are your cup of tea, get ready to laugh out loud with these two!
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And of course we have to include Deven on this list as well! If you’re on TikTok and you haven’t heard of Deven Chris, something’s wrong. Deven and his partner, Aileen, have charmed the world with their humour and wholesome videos. This guy is ultimate #RelationshipGoals.
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You might have seen this Blasian actor on the TV series For The People (2018) and Dear White People (2019). Now he’s taking over Instagram as a content creator of hilarious short videos!
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If you haven’t seen one of #phucbich’s viral videos – are you even on social media? With over 14 million TikTok followers, this Canadian entertainer is one of the funniest Asian influencers pumping out super-relatable, super-shareable creative content. Go follow her, now!
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Have you ever wondered what it would be like to be a flight attendant? Well, Sandra is about to give you a first-class experience to all the thrills (and terrors) of this profession – in a super hilarious way.
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This Korean-Japanese singer-songwriter is taking song genres to a whole new level with her eccentric R&B/Soul-Pop sound infused with K-Pop. Not only is she quickly gaining popularity for her music, but this Asian influencer is also making waves as a gamer!
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We’re obsessed with Melissa Ong and we know that you will be too! She’s a self-proclaimed sh*tposter and the content she shares with her followers on Instagram includes everything from TikTok satire songs to fashion inspo to sex-positive posts. We stan.
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The world is way too big to stay in one place. Thanks to social media, we can get a bit closer to each other with just a few taps. These influencers show us that there’s just something about cultural diversity that makes the internet a much more vibrant place.
Inspiration can come from anywhere. Whether these Asian influencers have given you a new OOTD idea or an awesome new recipe, that’s the power of influence. Get to know more about the importance of influencer marketing and other digital marketing services with The Influence Agency!
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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