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32 Personal Finance Influencers To Follow

Jordyn Gangbar
Written By
Jordyn Gangbar
Published On
Dec 16, 2020
a cell phone standing up beside a pink piggy bank

There’s nothing quite like a post-pandemic recession to get thinking about your finances. Luckily, there are personal finance influencers on social media who are here to help improve your money management and planning for the future. This is a niche influencer marketing group that is sure to grow in the coming years.

Let’s look at some of The Influence Agency‘s favourite financial influencers on Instagram, TikTok, and YouTube helping make every generation better with money!

Financial Influencers on Instagram

Haley Sacks | @mrsdowjones

Follower count: 693k

This New York financial influencer on Instagram has crowned herself a monetary pop star—and she has earned this title every little bit.

Her goal is to make financial literacy accessible for everyone so that staying rich is feasible. We love how she takes financial jargon and pairs it with pop culture and humour to make finance cool. She leverages social media like a pro to teach people how to save, invest, and prepare for their future. Haley Sacks was even featured in Fortune’s 40 Under 40.

Follow her on Instagram, Twitter, Facebook, and YouTube.

Haley Sacks posing in a car wearing sunglasses

Image source: Instagram

Jeremy Schneider | @personalfinanceclub

Follower count: 514k

Jeremy is an influencer-entrepreneur and software developer. After selling his business, he spent the next few years learning what to do with that money and how to make it grow. Now, he shares his financial knowledge with everyone.

He’s among the financial influencers on Instagram who believes that living below your means and investing early are the keys to success. We love that he shows you the financial implications of various life decisions!

Follow him on Instagram, Twitter, Facebook, and YouTube.

A comparison of the 2001 and 2020 values of an iPod and AAPL shares

Image source: Instagram

Sahirenys Ortega Pierce | @poisedfinancelifestyle

Follower count: 38.3k

Sahirenys Pierce is a Latina money educator whose goal is to simplify financial education for millennials. She makes her money-saving tips accessible in Spanish and English.

This finance influencer on Instagram retired in her twenties, and now her goal is to share all her knowledge with others. She also resonates with the mom demographic by sharing specific tips for women with children. As the inventor of the High Five Banking Method, Sahirenys is definitely one to learn from.

Follow her on Instagram, Twitter, and YouTube.

A graphic explaining the High Five Banking Method

Image source: Instagram

Tori Dunlap | @herfirst100k

Follower count: 1 million

Tori is a marketer who made her first $100,000 at the age of 25. Now, she’s one of the top financial influencers on Instagram who’s dedicated to helping other women learn how to save and gain financial confidence. Today, Tori is a consultant who runs workshops to teach women how to improve their monetary matters.

Follow her on Instagram and Twitter.

Tori Dunlap in a leopard print overcoat with her cell phone in hand

Image source: Instagram

Paige Pritchard | @overcoming_overspending

Follower count: 34k

Like most students, finding a way to pay off your student loans is daunting.

Paige’s personal finance journey began when she was trying to pay off her student loans and other debts. Together with her husband, they’ve paid off $98,000 of debt after ten years. She’s one of the top finance influencers on Instagram whose mission is to empower women and couples to build massive wealth together by avoiding overspending and impulse shopping.

Follow her on Instagram and YouTube.

Paige Pritchard with a pink coffee mug and the words “5 signs you might have a spending problem

Image source: Instagram

Kendall | @babeonabudgetblog

Follower count: 61.3k

Kendall is a law school graduate and among the top financial influencers on Instagram. She uses social media to help others stay accountable for personal finances through smart money tips. Her pillars for success include goal tracking, match programs, and budgeting.

We love that she offers tips and tricks to save money on utilities, car insurance, groceries, and more! This girl has all the information you need to get on the right track to a debt-free life.

Follow her on Instagram.

A screenshot of one of Kendall’s tweets quoting Ludacris

Image source: Instagram

Dyana | @moneybossmama

Follower count: 38.4k

She’s a single mom who doesn’t let that stand in the way of her financial success! Dyana Marie is one of the top finance influencers on Instagram who helps other people build strong budgets and get out of debt. While the global pandemic certainly had its challenges, this finance influencer didn’t let them get in her way.

She shares how she adjusted her budget, became debt-free, and proactively stays on track for her long-term goals.

Follow her on Instagram and YouTube.

Dyana Marie being featured on a news outlet for her debt-clearing strategies

Image source: Instagram

Dannie | @penniestowealth

Follower count: 49.1k

Dannie is not new to the personal finance world. After successfully paying off $130,912 of debt, she has become one of the top financial influencers on Instagram who works to show you how to manage a budget, slash your debt, and build up your wealth one penny at a time. After following Dannie, you’ll also be an advocate for having a budget, a 401k, and an IRA.

Follow her on Instagram and YouTube.

Dannie’s money flow chart

Image source: Instagram

Allison Baggerly | @inspiredbudget

Follower count: 196k

Allison is a personal finance expert who teaches women how to budget their way to wealth. We love that she provides ongoing motivation to stay inspired on your debt-free journey. Through her platform, this finance influencer on Instagram helps you understand emergency funds, budgeting, and cash envelopes.

In 2023, she released a book called Money Made Easy.

Follow her on Instagram, Facebook, Twitter, and YouTube.

Allison Baggerly’s book Money Made Easy

Image source: Instagram

Kevin O’Leary | @kevinolearytv

Follower count: 1.1 million

Our list of finance influencers on Instagram wouldn’t be complete without the Canadian shark himself and a certified celebrity, Kevin O’Leary! He is a venture capitalist who also teaches the fundamentals of business and finance.

After selling his own software company in 1999, he took control of his money from his managers. Apart from being the founder of his own mutual fund company, O’Leary Funds, he’s also the chairman at O’Shares ETFs and Beanstox.

Follow him on Instagram, Twitter, Facebook, and YouTube.

Kevin O’Leary posing while using his cellphone featuring an inspirational quote

Image source: Instagram

Delyanne Barros | @DelyanneTheMoneyCoach

Follower count: 209k

This money coach is here to teach investors how to slay the stock market and achieve financial independence. She’s also the host of the CNN podcast Diversifying and a contributor for Forbes.

Follow her on Instagram, Twitter, and TikTok.

A social media post from Delyanne Baros

Image source: Instagram

Dasha Kennedy | @TheBrokeBlackGirl

Follower count: 244k

Dasha may call herself “The Broke Black Girl,” but as a financial activist and expert, she’s anything but broke. She’s helped over 70,000 African-American women kickstart their personal finance journey by providing culturally relevant and real-talk money education.

Follow her on Instagram, TikTok, and Twitter.

A diagram breaking down the five benefits of using smart money-saving buckets for your money

Image source: Instagram

Anthony O’Neal | @anthonyoneal

Follower count: 374k

If you’re ambitious, purpose-minded, and on a journey toward mental, spiritual, and financial freedom, follow Anthony O’Neal—one of the most popular financial influencers on Instagram. Through him, you’ll learn all about tried and tested mindset strategies for building wealth.

Follow him on Instagram, TikTok, and Twitter.

Anthony O’Neal in a promotional photo for an Entrepreneurship 101 course

Image source: Instagram

Tiffany Aliche | @thebudgetnista

Follower count: 625k

Tiffany Aliche is a personal financial educator and the author of the New York Times Best Seller, Get Good with Money. This former teacher was instrumental in getting The Budgetnista Law (A1414) passed in January 2019, which made financial education mandatory for middle school students in New Jersey.

Follow her on Instagram, Twitter, and TikTok.

Tiffany Aliche at a speaker’s pedestal labeled “The White House - Washington”

Image source: Instagram

Chelsea Fagan | @thefinancialdiet

Follower count: 839k

Chelsea Fagan launched The Financial Diet blog back in 2014 as a way to track her own budget. It has since blossomed into a cross-platform media company and the premier digital destination for young women looking to talk about finances.

Aside from being one of the top financial influencers on Instagram, she also authored the romance novel “A Perfect Vintage.”

Follow her on Instagram, TikTok, and Twitter.

A comparison of what investing is and isn't

Image source: Instagram

Anjie and RJ Muhammad | @richbyintention

Follower count: 27k

After paying off $123K of student loan debt in just a year, this couple is now on a path to financial freedom. Through their platform, they’re empowering other couples to build wealth with intention by eliminating debt, saving money, and investing for the future.

Follow them on Instagram, TikTok, and Twitter.

Anjie and RJ Muhammad together, smiling in a promotional photo

Image source: Instagram

Kia Commodore | @penniestopoundspod

Follower count: 22.5k

As one of the top finance influencers on Instagram, Kia has starred in the Channel 4 series, Money On My Mind in the UK. She has also co-hosted the BBC 5 Live podcast, ‘Your Work, Your Money’, which was all about helping people navigate their finances amidst the lockdown era.

You’ll also find her writing weekly columns on money matters for OK! Magazine.

Follow her on Instagram and Twitter.

Kia Commodore's guide on how much money you need when you retire

Image source: Instagram

Personal Finance TikTok Creators (AKA StockTok or MoneyTok)

Cassandra | @moneywithcass

Follower count: 139.8k

This financial adviser on TikTok explains investing, one short-form video at a time. She helps millennials and Gen-Z understand what investing in Canada looks like. Through her platforms on social media for finance, her goal is to make financial literacy accessible to everyone.

Follow her on TikTok, Instagram, and YouTube.

Video source: TikTok

Kayla Kilbride AKA Girls Talk Stocks | @kaykilbride

Follower count: 245.7k

This girl is making stocks and investing easy for everyone to understand and start doing. We love how she breaks down the terminology and shows off tools that she uses to choose investments she would like to make.

Follow her on TikTok and Instagram.

Video source: TikTok

Emma | @nursefern

Follower count: 128.2k

Emma is a financial expert using her TikTok platform to help fellow nurses obtain money advice and learn about career options. Her content on social media showcases all the options nurses have to improve their personal financial situation. More importantly, they don’t have to leave home to do it!

Follow her on TikTok and Instagram.

Video source: TikTok

Sara | @sarafinance

Follower count: 741.1k

Don’t ever say kids aren’t good with money or that they don’t understand the value of money. Before reaching the age of 20, she already had seven income streams and hit her first million dollars at the age of 19. On TikTok, Sara shares her smart money tips to help others achieve their goals.

Follow her on TikTok and YouTube.

Video source: TikTok

Taylor Price | @pricelesstay

Follower count: 1.1 million

Taylor is a Gen-Z financial wiz. She uses her platform to help others achieve personal financial success through expert money hacks. Starting as a pre-med student, she was very involved in managing her finances for school. This led her to change her major to finance and management. As a successful entrepreneur, she shares tips for side hustles, investing, and budgeting.

Follow her on TikTok, Instagram, and YouTube.

Taylor Price smiling as part of a promotional photo

Image source: Instagram

Humphrey Yang | @humphreytalks

Follower count: 3.3 million

Humphrey is a financial influencer who’s done it all—and now he is sharing the secrets he’s learned along the way through his social media platforms. Having worked in various industries, he now consults for eCommerce companies.

He’s keen on educating others on investments, personal finance, and entrepreneurship. Follow him to learn more about building credit, managing money, and earning passive income.

Follow him on TikTok, Facebook, and YouTube.

Video source: TikTok

Parii Bafna | @parii.bafna

Follower count: 318.3k

College student Parii is using her platform on TikTok to help other students improve their personal finance while in school. From choosing the best credit cards to being on the lookout for student loan scams, she is the guardian angel all college students didn’t know they needed. Even if you are not a student, there are still loads of investing tips and financial knowledge on her platform that will make building wealth much easier to understand.

Follow her on TikTok, Instagram, and YouTube.

Video source: TikTok

Personal Finance YouTube Creators

Graham Stephan | @GrahamStephan

Subscriber count: 4.45 million

When it comes to the leading finance influencers, Graham Stephen’s definitely one of the most popular ones. He became a millionaire in real estate at the young age of 26—and his story will surely amaze you.

Instead of going to college, he decided to explore the world of investments. Now, at the age of 30, he’s one of the most accomplished personal finance influencers in the world.

Follow him on YouTube, Instagram, and Twitter.

Andrei Jikh | @AndreiJikh

Follower count: 2.27 million

Learn all about the magic of finance from influencer Andrei Jikh! He shares his knowledge on the stock market, crypto, real estate, and passive income with a dash of humour in it. There’s no doubt about it that you’ll be binge-watching his exciting content.

Follow him on YouTube and Instagram.

Bigger Pockets | BiggerPockets

Follower count: 1.12 million

Bigger pockets? Yes, please! Actually, let’s fill them to the brim!

When you watch content on Bigger Pockets’ YouTube channel, you’ll learn all about the “Buy, Rehab, Rent, Refinance, Repeat” method (and so much more!) that will inspire you to reach your financial goals, grow your pockets, and fill them with 💰.

Follow them on YouTube, Twitter, and Facebook.

Joe Fairless | BestEverShow

Follower count: 7.36k

They don’t call it the “Best Real Estate Investing Advice Ever Show” for no reason!

On this YouTube channel, you can learn how to raise money and buy apartment buildings with Joe Fairless and his industry-expert guests. You’re bound to gain valuable insight, pro tips, and investing advice without all the fluff from successful commercial real estate investors.

Follow him on YouTube and Facebook.

Nate O’Brien | NateOBrien

Follower count: 1.31 million

Becoming financially successful is a challenging journey—so you’re going to need to stock up on some valuable knowledge! Nate O’Brien is a personal finance influencer who’s there to help his audience grow their income through productivity and minimalism.

Follow him on YouTube, Instagram, and Twitter.

The Financial Diet | TheFinancialDiet

Follower count: 1.01 million

You’ll love The Financial Diet channel for the way they “talk about personal finance in a way that doesn’t make you want to curl up in a ball and cry.” (We’ve all been there, done that because of how confusing money matters can get.)

If you’re ready to go on an effective diet that will lead to better living and financial planning, don’t miss out on their content!

Follow them on YouTube, Twitter, Instagram, and Facebook.

The White Coat Investor | TheWhiteCoatInvestor

Follower count: 23.7k

If you’re looking for financial advice that’s worth the follow, then dive into The White Coat Investor’s tips.

How much money do you need to retire? What is the cost of raising a child? How can you reduce investment taxes? Find out about all of this and more on their YouTube channel!

Follow them on YouTube, Twitter, Instagram, and Facebook.

Talaat and Tai McNeely | HisandHerMoney

Follower count: 240k

Talaat and Tai McNeely will inspire you to take dominion over your money and life! Through their fab finance content, you’ll learn how to stop the cycle of debt and build generational wealth.

If that sounds like something you want to achieve, then hit that subscribe button!

Follow them on YouTube, Facebook, and Twitter.

Strike Rich On Your Next Marketing Campaign

There’s no doubt about it: these financial influencers on Instagram, TikTok, and YouTube are crushing it—maybe they’ll star in your next brand campaign?

The Influence Agency is here to help brands like yours leverage the power of influencer marketing. We have the skills and experience to not only find a great fit for you, but develop a comprehensive strategy that elevates all aspects of your online presence.

Contact us and we’ll help you get started!

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Author

  • Jordyn Gangbar

    Jordyn Gangbar is the Lead Project Manager at TIA. She has a multi-faceted digital marketing tool-kit. She has a passion for website development and SEO to help make sure her clients present themselves with the best digital face. When she isn't at her desk you can find her trying out the latest cooking trends on social media.

    View all posts
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Author

  • Jordyn Gangbar

    Jordyn Gangbar is the Lead Project Manager at TIA. She has a multi-faceted digital marketing tool-kit. She has a passion for website development and SEO to help make sure her clients present themselves with the best digital face. When she isn't at her desk you can find her trying out the latest cooking trends on social media.

    View all posts


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