How TikTok Has Become King
Social Media Management | 3 min read
As millions of people spend more time glued to their phones scrolling through social media while social distancing, one platform has seen explosive growth: TikTok! The popular short-form video-sharing app has surpassed over 2 billion downloads in the first quarter of 2020 alone, and chances are that you’ve seen, enjoyed, and maybe created a TikTok video of your own in the last couple of months.
Because many are spending more time at home and preparing home-cooked meals, millions are turning to TikTok for easy-to-follow, low-ingredient recipes. The app is loaded with thousands of TikTok chefs and foodies alike who share short and simple recipes, all under one minute long.
For our roundup of some of our favourite TikTok chefs and foodies, look no further. Hope you’re hungry!
Famously dubbed the world’s favourite mom, Tabitha is a Southern content creator and actress who exploded in popularity by sharing her vegan recipes. We absolutely love her genuinity, reassuring voice, and ability to make the most complex recipes look easy.
@iamtabithabrownCarrot bacon❤️ #tabithabrown #veganbacon♬ original sound – Tabitha Brown
Ahmed always knew he wanted to pursue culinary arts. At only 23 years old, he brings a Syrian flair to his “final product” and recipes, which are easy to follow and most of all, delicious!
@thegoldenbalanceParmesan Chicken Tenders 🥵 Details will be on IG: TheGoldenBalance #DoItBold #recipe #food #thegoldenbalance #learnontiktok #tiktokpartner♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
Shereen is the Italian mother that you didn’t know you needed in your life. She has over 15 years of experience working in food media in a variety of roles: as a recipe developer for food magazines and Fortune 500 companies, as a food stylist for live TV, and as a host for cooking shows. She loves sharing her recipes to connect and engage with her audience of over 2.8 million on TikTok alone. Don’t disappoint her!
@cookingwithshereenBest Banana Bread 🍌 #foryоurpage #foryoupage #fyp #4u #lifeathome #tiktokfoodie #baking #bananabread #recipe #food #quarantine♬ Novice Juggler – Joey Pecoraro
Tiffy is a huge foodie who loves to cook, eat, and share her Asian-inspired recipes with the world. She was born in Taiwan, a country home to some of the best street food in the world, so you can count on her recipes to incorporate all of your Asian ingredient favourites!
@tiffycooksDay 3/15 Salmon Teriyaki, recipe linked in bio #asianrecipe #easyrecipes #asianfood #quickmeals #fyp #yum #howto #dinnerideas #TikTokFood #seafood♬ Taste It – Ikson
Sara is whole food and plant-focused, who is dedicated to adding more nutrients to your everyday meals.
@nutrientmattersanother meatless Monday except it’s not Monday 🤷🏽♀️ #meatlessmeals #meatlessmonday #curryrecipe #easycurry #HalloweenLook #MyPFP #plantbased #food♬ original sound – Sara
Sonny brings forward 17 years of experience cooking professionally both in America and abroad in Europe. Hit the ‘Follow’ button to tune into his comedic cooking demonstrations and to learn all of his tips, tricks and recipes that he has learned over the years.
@thatdudecancookThe best chicken breast I ever made…#chicken #fyp #learnontiktok #cooking♬ original sound – Sonny Hurrell
Jeremy is a student at Cornell University who has an educational background in nutrition, food science and culinary science. His experience as a home cook, working at a local bakery, and as a cooking teacher puts him right on our ‘must follow’ list!
@jeremyscheckupdated voiceover!! follow my food insta [scheckeats] or you’ll be cursed with soggy potatoes!! #potato #potatoes #roastpoatoes #roasties #vegan♬ original sound – LLusion
Nadia was born and raised in Rome, Italy who grew up surrounded by pasta, fresh food, and wine. She is super entertaining and offers authentic insights into classic Italian recipes, dishes, and food culture. She certainly is worthy of her title, The Pasta Queen!
@the_pastaqueenThe Classic Roman Alfredo Sauce #tiktokfood #alfredo #pasta♬ original sound – The Pasta Queen
Chris Cho is a Korean-American chef who exploded in popularity thanks to his cooking lessons with a distinct Korean flair. We love his videos that feature step-by-step instructions for how to create Korean classics, contemporary comfort meals, and Korean-inspired dishes.
@chefchrischoKimchi Spam Fried Rice 🍚👨🏻🍳🔥 #quickrecipes #easyrecipe #cooking #recipe #koreanfood #tiktokchef #kimchi #friedrice #요리 #추천 #볶음밥 #fyp #foryou♬ original sound – Chef Chris Cho
My’s channel is focused around her slogan: “I Make Food you Love with a Healthy Twist”. Her goal is to share healthy recipes that are simple and delicious, as well as introduce you to food and ingredients that you might have overlooked!
@myhealthydishHow to make Crispy Air Fryer Zucchini #tiktoktaughtme #airfryer #friedzucchini #learnontiktok #tiktokpartner♬ HOT & SPICY SALSA – Jaycee Mante
We hope you enjoyed our roundup of some of our favourite TikTok foodies and chefs, and that you are inspired to make your next meal! We know we are.
If you’re looking to leverage TikTok creators for your next marketing campaign, The Influence Agency specializes in TikTok and influencer marketing strategies that cut through the noise. If you’re interested in working with us, be sure to get in touch today.
Social Media Management | 3 min read
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