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Looking to score big with your sports marketing strategy? We’ve got the ultimate game plan — a roster of the best sports influencers to elevate your brand awareness and engagement.
1. Eliezer Paul-Gindiri | @_snappygilmore
Forget conventional swings — Snappy’s unorthodox single-handed technique has become his signature move, defying expectations and leaving audiences in awe.
Video Source: @_snappygilmore | TikTok
This sports influencer isn’t just about viral trick shots, though. His social media presence defined by his powerful one-handed drives and surprising accuracy has redefined what’s possible on the course.
2. Jenna Bandy | @jennabandy21
Jenna’s infectious enthusiasm and dedication to empowering women in sports through her organization, GameChangeHer, make her a true role model for aspiring young girls and sports influencers.
Video Source: @jennabandy21 | TikTok
3. Sarah Douglas | @sarahdouglas
Carving her path on the water is Sarah Douglas, a Canadian sailor making waves (pun intended) in the Laser Radial class.
Video Source: @sarahdouglas_ | Instagram
This Olympic Games competitor isn’t just about podium finishes — she’s passionate about sharing her journey and inspiring the next generation of sailors.
4. Melissa Bishop-Nriagu | @melissacorinneb
Melissa Bishop-Nriagu, a Canadian middle-distance runner, isn’t just about speed — she’s all about writing herstory, which she’d already done!
Video Source: @melissacorinneb | Instagram
She holds the Canadian record in the distance and secured a silver medal at the 2015 World Championships in her professional career, a first-ever for a Canadian woman in the 800m.
5. Marissa Papaconstantinou | @marissa_paps
Papaconstantinou dominates the T64 classification (for athletes with one leg below the knee) in the 100m and 200m sprints. Her recent bronze medals at the 2023 Paris Paralympics showcase her relentless pursuit of excellence.
Video Source: @sportchek and @marissa_paps | Instagram
Marissa’s unwavering spirit and infectious passion for the sport inspire athletes of all abilities and fellow sports influencers.
6. Nick Wammes | @nickwammes
Wammes burst onto the sports-social media influencers scene at a young age, representing Canada at the 2019 Pan-American Games before turning 20. That same year, he cemented his national dominance by claiming three titles at the Canadian Championships: the keirin, sprint, and team sprint events.
Video Source: @nickwammes | Instagram
7. Unique Gipson | @neek662
Gipson’s comedic timing and uncanny resemblance to some of the league’s biggest names have earned him a massive following online.
Video Source: @neek662 | TikTok
With over 295,000 followers and nearly 8 million likes on TikTok, Gipson’s content injects a dose of humor into the world of basketball. No wonder he’s one of the most “liked” influencers in sports!
8. Lanre Kayode | @wakandansavage
This motivational speaker isn’t one of your typical fitness influencers. His focus isn’t on sculpted abs or the “perfect” workout plan, but on igniting the fire within and pushing your boundaries.
Video Source: @wakandansavage | Instagram
Weaving in powerful imagery and unexpected references, his words challenge you to confront self-doubt and conquer mental limitations.
9. Christopher Gibert | @thatsportsguy5
Christopher Gibert is one of the best sports influencers who injects humor and fun into the world of professional athletes, engaging audiences across platforms like TikTok and Instagram.
Video Source: @thatsportsguy5 | Instagram
Whether it’s surprising strangers on the street with sports trivia challenges or offering hilarious takes on current events, @thatsportsguy5 keeps things entertaining for sports fans everywhere.
10. Kimberley Edwards | @kittyskating
From playful takes on figure skating routines to hilarious behind-the-scenes glimpses into training, Kimberley injects a healthy dose of fun and lightheartedness into the often-serious world of competitive figure skating.
11. Adrien Paynel | @adrienpaynel
A professional longboarder, Adrien isn’t just another skater gliding down the sidewalk. He’s a master of balance and control, showcasing his skills on both longboards and skateboards on his YouTube channel.
Video Source: @adrienpaynel | Instagram
12. Dr. Blade | @doctablademd
This double threat combines his background as a medical doctor with a passion for a healthy lifestyle and fitness coaching, offering a unique perspective on health and wellness on TikTok.
Video Source: @doctablademd | TikTok
Dr. Blade uses his medical knowledge to debunk fitness myths, engagingly explain complex health topics, and provide science-backed workout routines in his fitness content — giving his target audience the push they need to get moving.
13. Arius George | @trickshotcop
This Los Angeles Police Department officer who’s become a viral sensation thanks to his incredible basketball skills now has over 1.2 million followers on his TikTok alone.
Video Source: @trickshotcop | TikTok
Officer Arius Goerge showcases his talents on social platforms like TikTok and Instagram, leaving audiences in awe with his creativity and long-range accuracy.
14. Chris Diaz | @cdiazbball
This former college coach brings a wealth of experience and a unique perspective to the online basketball world in his Instagram account.
Video Source: @cdiazbball | Instagram
Whether through motivational coaching tips or insightful game breakdowns, Diaz aims to help viewers develop their skills and gain a deeper understanding of the sports industry.
15. OwnersBox | @ownersbox
OwnersBox isn’t just a mobile app and group of sports influencers — it’s a thriving TikTok account churning out short-form, high-impact sports content.
Video Source: @ownersbox | TikTok
They cater to a wide audience with trivia challenges, expertly curated highlights, and comedic takes on sports news, all delivered by passionate creators who share your love for the game.
16. Dan Jonker | @coachcallstimeout
@coachcallstimeout is your on-the-go resource for building a championship team. Dan Jonker throws down a treasure trove of effective basketball plays and drills, all delivered in quick, digestible videos.
Video Source: @coachcallstimeout | TikTok
17. Emelyn Jade | @emelyn.jade
Emelyn gained fame by sharing relatable experiences through engaging vlogs, offering a glimpse into the world of marathon and triathlon training.
Video Source: @emelyn.jade | TikTok
From practical training tips to the struggles of balancing training with everyday life, Emelyn’s authenticity and dedication will have you cheering her on and reaching for your own fitness goals.
18. Elim Ou | @elim_whatshername
This professional athlete throws down serious jiu-jitsu skills on the mat but with a playful twist. Elim’s a self-proclaimed “bimbo jester,” bringing humor and lightheartedness to the world of Brazilian Jiu-Jitsu.
Video Source: @elim_whatshername | Instagram
Her videos showcase impressive techniques and competition highlights while also featuring hilarious skits and relatable content about the joys (and struggles) of grappling with life.
19. Jordan Oelrich | @jordanoelrichgolf
Jordan Oelrich is a down-to-earth golf enthusiast making the game fun and accessible for everyone.
Video source: @jordanoelrichgolf | Instagram
Expect a mix of helpful drills to improve your swing, insightful course strategy breakdowns, and hilarious on-course moments that every golfer can relate to in his feed.
20. Alex Johnson | @supermanjohnson
This famous basketball player isn’t just about dominating the court; he lets you in on other sides of his life too.
Video Source: @supermanjohnson | Instagram
He might drop a behind-the-back pass that leaves you speechless one minute, then switch gears to a hilarious skit or a video about family life the next.
Get A Ballin’ Marketing Strategy with Influencer Marketing
These 20 sports influencers are slam-dunking entertainment and racking up the views from their significant following. From FIBA finesse to trick shot maestros, they’ll keep your audience engaged and entertained. But recruiting the perfect all-star for your marketing campaign can feel like a high-pressure buzzer beater.
That’s where The Influence Agency steps in as your MVP marketing partner. We’ll connect you with the top athletes and creators in the sports world, and craft a winning strategy that gets results. We’ll handle everything from negotiation to content creation, ensuring your brand dominates the social media court.
Contact TIA today and call the game!