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This Week in Marketing: Hot Off the (Ad) Press

Last Updated

May 12, 2025

Originally Published

May 12, 2025

Author

The Influence Agency

Social media platforms are constantly keeping us on our toes—and this week is no exception. TikTok is testing out business tagging and video reviews, giving everyday posts a new layer of influence. Canva just dropped LinkedIn video templates to streamline polished, professional content, and Meta’s Edit app has officially launched, offering creators smarter tools to level up their video game.

From discovery-driven updates to creator-first features, this week’s rollout proves the digital landscape isn’t slowing down anytime soon. Let’s dive into them!

🤳 The Plot Thickens

Instagram is testing Storylines, a new feature that lets mutual followers co-create shared story threads around events or themes—capturing multiple perspectives in one seamless place.

A social post previewing Instagram’s upcoming Storylines feature, allowing friends to link stories and create collaborative threads.
Source: Alessandro Paluzzi

💼 Canva’s Serving Corporate Slay

Looking to elevate your LinkedIn content? Canva has launched new video templates specifically designed for LinkedIn, allowing users to create professional and engaging videos with ease.

⭐️ Yelp Who?

Local recs just got a glow-up—now, TikTok comments are doubling as review hubs, with user-generated reviews surfacing right under videos to guide you on where to eat, shop, or explore next.

Two mobile screens showing a social post about a music event with comment and review sections open, highlighting crowd reactions and festival reviews.

⚔️ Battle of the Best

CapCut's rival just entered the chat: Meta has officially launched Edits, and unlike CapCut, Edits allows watermark-free exports without a subscription.

Screenshots of the Edits app by Instagram, showing AI animation, 4K export without watermark, and post engagement analytics.
Source: Apple Store

🚫 Age Ain’t Just a Number

Instagram is doubling down on teen safety with Teen Accounts, using AI to detect underage users posing as adults by tracking behaviours like interactions, activity, and even birthday messages.

👶 Wobbly Feet to Warm Feels

Moving onto campaigns we loved this week. IKEA's latest heartfelt campaign, "Supporting First Steps," celebrates the unsung role its furniture plays in toddlers' first steps.

🤖 Reality or Sci-Fi?

​Netflix blurred the lines between fiction and reality with its innovative campaign for Black Mirror Season 7, centering the campaign around a fake brain chip called the "Nubbin."

@blackmirror issa rae taking a quick trip to another reality #nubbin #blackmirror ♬ original sound - BlackMirror

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