Webinars
Custom Branded Content
In our newest webinar, learn from industry experts how to plan, execute, and best deploy custom branded content in order to build your brand’s reputation and engage a wider audience.
Absolutely free of charge.
Experts in 360° digital elevation
Who is this course for?
Our in-house creative team specially designed this webinar for business owners and creatives working on brand accounts. However, anyone interested in learning more about how custom branded content can elevate a business’s brand image and marketing strategy will benefit.
Social advertising specialists
Digital marketers
Photographers
Videographers
Digital designers
What you'll learn
The process of creating branded content from pre- to post-production.
The different types of custom content available to brands.
How to leverage branded content for social media advertising.
The benefits of hiring a dedicated agency to generate your branded content.
Webinar breakdown
An Introduction To Custom Branded Content
Intro
Learn more about The Influence Agency and why we’re experts in custom branded content development and strategy.
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Our Process: How To Create Custom Branded Content
Module 1
In this module, we break down the process of developing a custom branded content strategy from pre- to post-production.
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Custom Branded Photography
Module 2
Learn how the different types of branded photography can benefit your brand, including product, lifestyle, food and beverage, and eCommerce photography.
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Custom Branded Videography
Module 3
We break down why dynamic content like hero videos, sizzle reels, how-tos, Q&As, and commercials can’t be overlooked in your digital marketing strategies.
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Custom Branded Social Cuts
Module 4
In this module, we explore the use of short-form videos tailored to specific social media platforms such as TikTok, Instagram, and Facebook.
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Custom Branded Graphic Animation
Module 5
From animated explainer videos to augmented reality face filters, there’s no shortage of ways to utilize graphic animation in your brand’s marketing.
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How To Leverage Custom Branded Content For Social Ads
Module 6
Find out how you can ensure your best content is viewed by a larger and targeted consumer group on social media.
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How We Can Help Your Brand
Outro
In our final module, we discuss the benefits of using a full-service digital marketing agency to plan, execute, and deploy your custom branded content.
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Your hosts
Samuel Butcher
Samuel is a creative, through and through. Formally trained in Creative Photography, his career path lead him to The Influence Agency, where he began as the first on-staff photographer in conjunction with his social media role. Today, with over 5+ years of experience, he works as the Creative Director for The Influence Agency, where he specializes in helping clients creatively execute their brand vision. Through photography, videography, and custom branded content, he assists his team by leading creative direction, ideation, and operational planning, as well as, art, visual, and set direction for our ever-growing list of Creative Media clients. Past and present clients include Staples Canada, Napoleon, Jamieson Wellness Inc., HoneyComb Hospitality, Harbour 60, and more.
Kitty Lana Carr
Kitty Lana Carr is the Account Director of Creative Services at The Influence Agency. She co-spearheaded the inception of the custom branded content service offering and is passionate about working with clients to create custom videography and photography, supporting the deployment of this content through social media and paid media strategy. Kitty specializes in strategy for product photography and stop motion, having worked with well-known brands including Jamieson Vitamins, Rakuten, KOHO, and Napoleon Grills. Kitty also helps clients execute a data-driven strategy for influencer marketing programs and supports overseeing the Client Success Manager department.
Testimonials
What our clients love about us
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Ready to get started?
Boost your brand now! Dive into our free webinar to master custom content creation with industry pros.
Expand your reach, no cost attached.