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Ready to Start?

Unlock the secrets to successful cannabis marketing! Join our free, expert-led webinar and transform your brand's impact.

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Webinars

Cannabis marketing 101

In this webinar, learn from industry experts how to successfully navigate Canada’s cannabis marketing laws and take your brand to all new heights.

Absolutely free of charge.

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Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner
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Experts in 360° digital elevation

Who is this course for?

This webinar is geared towards cannabis business owners and digital marketing professionals. However, anyone who is interested in Canada’s cannabis space will learn more about the industry and marketing regulations.

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Digital marketers

Cannabis brands

Dispensaries

What you'll learn

Which digital marketing services are available to cannabis brands

How to make your brand stand out in a saturated market

How to better understood and break down Canada's marketing laws

Industry best practices for marketing your cannabis brand online

Webinar breakdown

An Introduction To Cannabis Marketing

Module 1

Learn more about The Influence Agency and why we’re experts in the field of cannabis digital marketing.

Watch Module

An Introduction To Cannabis Marketing - The Influence Agency

How To Approach Marketing Your Brand Online

Module 2

There are a variety of digital marketing services and strategies available to cannabis brands. Find out which ones might work best for you.

Watch Module

How To Approach Marketing Your Brand Online - The Influence Agency

The 5 Golden Rules Of The Cannabis Act

Module 3

In this module, we break down Canada’s Cannabis Act into 5 golden rules that should always be followed.

Watch Module

The 5 Golden Rules Of The Cannabis Act - The Influence Agency

Our Cannabis Marketing Best Practices

Module 4

Learn how to bring together the marketing services available to you and the regulations set in place by the Cannabis Act to market your business.

Watch Module

Our Cannabis Marketing Best Practices - The Influence Agency

Strategies For Standing Out In A Saturated Market

Module 5

It’s crucial to stand out from the competition in a market as saturated as the cannabis industry. In this module, we share our best tips and tricks!

Watch Module

Strategies For Standing Out In A Saturated Market - The Influence Agency

Final Thoughts

Module 6

In our final webinar module, we share what your next steps are now that you’ve learned about Canada’s cannabis marketing laws and how to market your brand.

Watch Module

Final Thoughts - The Influence Agency

Your hosts

John Bastawrous, Host - The Influence Agency

John Bastawrous

With 7+ years of both digital and shopper marketing experience, John is always seeking ways to provide insightful findings on relevant topics in different industries in his role as a Senior Client Success Manager at The Influence Agency. And as a long-time Toronto Raptors fan, he is completely desensitized to pain.

Sari Klaczkowski, Host - The Influence Agency

Sari Klaczkowski

As a Client Success Manager at The Influence Agency, Sari is passionate about influencer marketing, building strong brand identities across social platforms, and trying to keep up with the latest TikTok trends. Sari has experience launching large-scale campaigns across the fashion, entertainment, beauty, sports, and cannabis industries.

Testimonials

What our clients love about us

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Ready to get started?

Boost your brand now! Dive into our free webinar to master custom content creation with industry pros.

Expand your reach, no cost attached.

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