Audience Segmentation

Audience segmentation divides a broad audience base into smaller groups that share common traits or behaviors, like interests or geographic location. This process allows marketers to deliver personalized messages and improve marketing performance. Effective target audience segmentation increases engagement and conversion rates by targeting the right people with the right message.
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What Are The Types of Audience Segmentation in Digital Marketing?

Common types of audience segmentation include:

• Behavioral: based on user actions like purchases or website activity
• Psychographic: based on interests, values, and lifestyle
• Geographic: based on location such as city, region, or country
• Demographic: based on age, gender, income, or occupation
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