Dry hair, tangled curls, split ends—do any of these ring a bell to you?
Hair care is often neglected because we all think lathering shampoo and conditioner is enough. Instead of getting the results promised by product labels, we end up having a bad hair week. Just when you think of shaving all the hair on your head, hair influencers are here to save the day.
We’ve rounded up treated and natural hair influencers on Instagram and TikTok, all of whom are famous for sharing trade secrets in achieving good hair day every day. Buckle up and let’s dive into our list!
- Ellie Pembs | @greasyhairqueen
Did you ever want to have bleach-blonde hair? Before you do, check out Ellie Pembs’ IG account first! She openly shares her journey from having damaged blonde hair to healthy, thick brunette locks. Follow her to bring life back to your burnt hair; she offers tips on how to avoid further hair damage!
Video Source: @greasyhairqueen | Instagram
- Lika | @itzamelika
Have you heard about the rosemary hair trend? Lika is here to tell you why it’s good for your scalp and hair strands. She even made a highly engaged video tutorial on how to make your own rosemary water and oil serum, so you can enjoy its benefits at home. If you’re also looking for heatless curl methods, Lika would love to share her knowledge with you!
Video Source: @itzamelika | TikTok
- Tessa Peay | @tessapeay
Is it possible to wash your hair for 8 hours? Tessa Peay says yes to this! Her intricate but simple hair wash routine targets her hair’s needs, giving her silky smooth locks. Following her account will make you religious and dedicated to caring for your hair just as she does.
Video Source: @tessapeay | Instagram
- Maya Bostick | @mayasimoneb_
If you have textured hair, Maya Bostick is one of the natural hair influencers you should follow on Instagram. She’ll be your go-to confidant for curly or braided hair. From wash routines to keeping braids fresh after a month to curly hair products, Maya has got your back!
Video Source: @mayasimoneb | Instagram
- Rey Mamadoul | @rey_mmdl
Is your hair fluffy, curly, and bunched up like a ‘fro? Head over to Rey Mamadoul’s YouTube channel and other accounts to learn the best hair care routines! She’s one of the curly hair influencers who has a lot of videos about her hair growth, what to do/not to do for type 4 hair, and solutions to flaky or dry scalp. Rey also dabbles in sharing lifestyle content, such as fashion, mental health, and make-up.
Image Source: @rey_mmdl | Instagram
- Aryeh Pizarro | @aryehjr
Aryeh Pizarro is a famous TikTok hair influencer who loves sharing tips on how he achieved a healthy and fluffy afro. He always replies to hair care questions asked by his followers, showing what he does to make his curls look nice.
We love seeing him try out different braid styles, and we think you will too! This charming guy offers fun content that can make your day.
Video Source: @aryehjr | TikTok
- Camryn’s Curls | @camrynscurls
How much do you know about your hair? Camryn’s here to tell her story on how she didn’t know she had curly hair. She’s one of the curly hair influencers who have fine blonde hair—which requires a different routine than other curl types.
Her openness will make you think twice about your hair type, and she’ll guide you through the process of determining what kind of hair you have.
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Image Source: @camrynscurls | Instagram
- Roger Medina | @rogermedinahair
Celebrity hairstylist Roger Medina uses his social media to market his business and styling expertise. He provides a glimpse of what it’s like to be in the hair industry—showing his work with clients, giving tips on achieving glamorous hairstyles, and sharing work processes for achieving certain hair colors.
Video Source: @rogermedinahair | Instagram
- Jennifer Mangue | @j_mela
We love Jennifer Mangue’s TikTok account because of her content versatility! While this TikTok hair influencer’s focus is on caring for curly hair, she spices things up by showing you how to style it in multiple ways—a skill all curly hair influencers must have.
Video Source: @j_mela | TikTok
- Katherine Clark | @versionrizada
Natural curly hair influencers know the struggle of hair care, but Katherine Clark has fumbled and found the right way. Her tips and advice for preserving curls have worked on many and will surely work on you too! She’s generous in sharing hair tutorials and product reviews that are curly-hair friendly, ensuring you’re covered in all aspects of your hair routine.
Image Source: @versionrizada | Instagram
- Tytiana Gray | @tghairr
Hailing from Houston, Texas, Tytiana Gray is a TikTok hair influencer known for her impressive and beautiful braid work. This hair artist had clients with different hair types and never had a hard time braiding their locks in place. She can transform your tresses into patterns you’ve never seen before—and that’s on talent!
Video Source: @tghairr | TikTok
- Isabelle McMillan | @isabellemcmillan_
Monat director Isabelle McMillan uses her IG account as an advertising space to show how effective her products are for scalp and hair care. With balayage-dyed strands, this hair influencer openly shares how she rehydrated her then-dry tresses by practicing a routine 24/7/365.
Video Source: @isabellemcmillan_ | Instagram
- Akudo Nwabuikwu | @mua_akudo
Akudo Nwabuikwu is one of the type 4 natural curly hair influencers worth following on Instagram. This 22-year-old content creator is on a mission to broaden your lookbook by teaching various hairstyles perfect for type 4 curly hair. Whether your tresses are braided, poofy, or straight, Akudo knows a lot of flattering hairdos!
Bonus fact—she also shares makeup tutorials!
Video Source: @mua_akudo | Instagram
- Jenny Strebe | @theconfessionsofahairstylist
All of Jenny Strebe’s success started as a dream. She became a hairstylist in 2000 and has had a passion for making locks more beautiful since then. Jenny gained traction and formed a community online when she had a fun experiment about changing hairstyles every day for 30 days!
Now a full-time hair influencer, she has products for high-quality and foolproof hair care routine: AIIR Professional.
Video Source: @theconfessionsofahairstylist | Instagram
- Hairlicious | @hairlicious
If there’s one thing hair influencers impart to you, it’s investing in your hair because it never goes out of style. Hairlicious is a hair influencer who champions the relaxed hair type. She’s here to de-myth beliefs surrounding the cons of relaxed hair by sharing with you her effective hair care routine.
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Image Source: @hairlicious | Instagram
- Jamie Lyn Vanderberg | @jamielvandenberg
Looking for hairstyle ideas perfect for any occasion? Jamie Lyn Vanderberg has an entire Instagram account dedicated to just that!
This creative hair influencer knows a plethora of ways to add depth and dimension to your head. Whether you’re looking for braids, updos, half-ups & half-downs, or curly hairdos, Jamie’s your girl—and her creativity always sends.
Video Source: @jamielvandenberg | Instagram
- Jasmin Rae | @jasmineraehairco
Is it possible to have long hair with constant bleach treatments? We’re here to tell you Jasmin Rae’s hair is living proof.
It took her two to three years of hard work, experimentation, and discipline to grow her hair without damage. Now, Jasmin’s scalp is so healthy she once left them unwashed for 33 days, and her mane still had a large volume and looked great (not too oily, not too dry, just right!).
Want to know her secret? Give this hair influencer a follow!
Image Source: @jasmineraehairco | Instagram
- Cynthia Dhimdis | @cynthiadhimdis
Whoever said long, straight black hair is boring is wrong! Cynthia Dhimdis, along with other natural black hair influencers, shows you different ways how you can make your black hair shine (even in the dark).
This TikTok hair influencer is famous for her 30 days of easy hairstyles, hair care lessons, and celebrity-inspired hair looks playlist. If you’re not yet following her, now’s the time to do so.
Video Source: @cynthiadhimdis | TikTok
- Sarah Bryant | @sarah_louwho
Don’t let the shortness of your hair stop you from trying different hairstyles. Sarah Bryant is here to show you how with her attractive Instagram feed.
Her account is all about beauty—hair, skin, and make-up-related content. Right now, she’s sharing her journey of growing her pixie cut, and we’re loving it SO much!
Video Source: @sarah_louwho | Instagram
- Jhean Hair | @jhean.oficial
Jhean is a Canada-based Brazilian hair influencer and stylist who offers expert advice on caring for bleach-blonde hair. He specializes in doing bleach treatments at his salon, so you know he’s an expert in preventing damaged hair from bleaching.
If you don’t want your newly bleached locks to fall off, he’s your guy!
Video Source: @jhean.oficial | Instagram
Widen Your Reach With Instagram and TikTok Hair Influencers
Whatever hair influencers say, everyone follows—that’s how much power these content creators have over their followers. It’s why various brands partner with them to boost their awareness and presence online.
If you need a marketing campaign for brand improvement, The Influence Agency is ready to help you up the ante. We hair you loud and clear! Our experienced team can give you the edge in this competition, ensuring you stay on top of the game.
Contact us to find out more about our services!