Influencer whitelisting is when a brand gains access to an influencer's social media account, allowing the brand to run paid ads using the influencer's hand and content. It allows marketers to promote influencer posts to a broader audience, tweak targeting, and even create new content that feels native to the influencer's voice. In whitelisting marketing, this approach boosts authenticity while giving brands more control over performance and reach.
Whitelisting social media is providing a brand permission to access and advertise through another user's account. This refers to the controlled collaboration, where the user approves ad use and the brand takes the reins in ad targeting and spend.
The benefits of influencer whitelisting include:
Altogether, whitelisting social media campaigns offer a hybrid of influencer trust and paid media power.
Please provide us with details about your business and we'll be in touch to provide you with more information about a customized marketing program for you that drives incredible results!