Paid Media

Paid media refers to any form of advertising where brands pay to promote content or drive traffic, such as PPC, social media ads, or display campaigns. Paid media marketing complements owned and earned media by expanding reach and visibility quickly to audiences beyond organic efforts. Essentially, paid media advertising accelerates brand awareness, attracts new audiences, and supports lead generation. What Are Some Examples of Paid Media in Marketing? Paid media examples include display ads, sponsored content, search engine ads (Google Ads), and paid social campaigns on platforms like Facebook or Amazon. What Is Paid Advertising on Social Media? Paid social advertising involves promoting posts or running targeted campaigns on platforms like Facebook, Instagram, TikTok, or LinkedIn. They leverage audience targeting tools like interests, demographics, and behaviors to deliver personalized content that supports broader paid media marketing efforts. What Is the Difference Between Earned Media vs Paid Media? Paid media includes all promotional placements that require payment. Earned media, on the other hand, is organic exposure gained through PR coverage, customer reviews, or social shares.