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A holiday influencer recording herself while holding a gift box

Top 15 holiday gift guide content creators by niche

Last Updated

Originally Published

November 25, 2025

Author

Julie Prendergast

Client Success Manager

Gift guide content creators like Kaycee Greer, Taylor Taylor, Peyton Davies, and others curate thoughtful recommendations for every type of shopper. Their holiday ideas, gift lists, and tutorials help millions of ready-to-buy shoppers find fresh inspo and discover new brands. 

People love the joy of gifting almost as much as receiving, and every holiday proves it. Shoppers scour gift guides for loved ones and their own wish lists, so much so that search volume for gift-related queries spikes during the holidays. 

Naturally, posts and ads compete for attention. However, shoppers trust familiar voices, such as gift guide content creators. A recommendation from a trusted influencer’s gift guide could be just the boost your brand needs this holiday season.

Meet the creators who can put your products at the top of everyone's list!

Kaycee Greer | @thegiftstagram

Niche: Home & Lifestyle 

As an all-round gift guide content creator, Kaycee curates creative, affordable, and thoughtful gifts for birthdays, holiday celebrations, and every season. Her gift ideas suit a wide range of shoppers, so no matter your budget, she’s got you covered!

Nirali Shah | @nirali.paints

Niche: DIY, Arts, Crafts 

Nirali’s feed is a gift that keeps on giving, especially for audiences seeking unique and meaningful gift inspiration. If your products fit creative hobbies, personalized crafts, or handmade décor, she’s the perfect partner to showcase them to shoppers.

Kendra | @happeningsofkendra

Niche: Fashion

Kendra is a fashion influencer known for her chic, bust-friendly style. But aside from serving looks, she also plates up easy, affordable gift ideas her audience loves to bookmark for every season.

Corey Dickerson | @freakytechreviews

Niche: Tech & Gaming

Gadgets and gaming gear consistently dominate holiday wish lists, especially around Black Friday/Cyber Monday and Christmas. Corey Dickerson shares unique tech reviews and gift guides on his YouTube account to help audiences find the perfect gift-worthy tech.

Judner Aura | @uravgconsumer

Niche: Tech 

Judner Aura is the definition of “tech made simple.” He’s known for creating content that breaks down the newest releases without the fluff. If you want your product featured in a tech gift guide that people trust, Judner is your guy.

Mark Wiemels | @markwiemels

Niche: Photography 

Cheap and useful gifts for photographers are hard to find, so most people research extensively before buying. If that sounds like you, Mark Wiemels is the one guy you need on your feed. Every year, he makes gift guides that spotlight practical photography gear, clever tools, and unique accessories for the photographer in your life.

Syds Curls | @sydscurlsss

Niche: Hair Care

Need gifts for your curly-haired bestie? You’ll find gift ideas, tips, and tutorials in this gift guide content creator’s page. Syds shares videos for the curly girls and anyone looking to up their hair care game, so you’re sure to find thoughtful, hair-loving gifts! 

@sydscurlsss 👩🏽‍🦱 Day 4 of my curly hair gift guide 🎄 this is one of my FAVORITE oils!! I swear this has been helping with retention on my ends 🫶🏽 they have different sizing if you want to try the travel size before getting the bigger one ✨ #olaplexno7 #TikTokShopBlackFriday #TikTokShopCyberMonday #bfcm #holidaygiftguide @Olaplex ♬ original sound - sydscurlsss

The Lexi Bunch | @thelexibunch

Niche: Pets 

Pets are notoriously hard to shop for, but The Lexi Bunch knows just what will make tails wag. From toys to treats, she creates guides and lists for both pets and their parents!  

@thelexibunch Pet parent gifts to give the pet lover in your life this season 🎁🎄 #petparent #petparentgifts #petlovers #petpeople #giftguide @Furbo Pet Camera @Pura @American Eagle @West & Willow ♬ original sound - thelexibunch

Chris Green (The Home Studio Producer) | @heychrisgreen

Niche: Music, Tech 

Want to share the gift of music this holiday season? Chris Green is the perfect partner for brands featuring instruments, studio gear, and music tech. His gift guides are packed with ideas for guitar lovers, musicians, and music fans alike.

Shelby Parks | @parkspartyplanning

Niche: Events, Party Planning  

Shelby Parks is a professional party planner who knows how to make holiday parties a success. As one of the top holiday gift guide influencers, she channels her creativity into curating guides filled with products you and your guests will love. She’ll even teach you how to wrap it!

Madeleine Scheffs | @madeleinescheffs

Niche: Fashion & Lifestyle

Madeleine is your one-stop account for chic lifestyle content and holiday fashion gifting inspiration. As one of our go-to holiday influencers, she creates must-see gift guides for him, for her, for couples, and even for the ultimate "cool girl." We’re confident she’ll help you find a cute fit to match your holiday vibe!  

@madeleinescheffs chic girl gifts pt.3 @maison millais @LAFCO New York @Brunch. @Etsy @lazy jamie @ChanelOfficial @chanel.beauty @Agent Provocateur @ETAAT @drinkghia #chicgirlgifts #nichegifts #2025holidaygiftguide #giftsforher2025 #chicessentials ♬ original sound - Madeleine Scheffs

Peyton Davies | @thecabinista

Niche: Home Decor & Interiors 

Peyton is a chronic oversharer, and we love her for it! She’s got tons of great ideas for holiday decorating that will complete your wish list. If you’re looking for gifts that will make your cozy home even cozier this season, she’s one of the holiday influencers to follow.

Taylor Taylor | @tayylortaylor

Niche: Kids’ Fashion & Toys 

Got cute little nieces, nephews, or kids to shop for? Find stylish outfits, fun toys, and holiday-ready gift ideas with Taylor Taylor (and yes, that is her name). We’re sure your little ones are going to love them! 

@tayylortaylor The first of many Christmas hauls for 2025!! 🤗 @Minky Couture @HYDROJUG #christmasgiftideas #christmashaul #kidsgifts #kidsgiftideas #christmasgifts ♬ original sound - Taylor Taylor

Marissa Fidler | @fidlinaroundhome

Niche: Home Decor, Parenting

If there ever is a time for fiddling around the home, it’s the holidays. And Marissa is here to help you find creative ideas, tips, and guides. Get holiday decorating inspiration + mom-friendly gifts from her account.

Snezana Calic | @snezanacalic_official

Niche: Food, Kitchen

As a Master Chef, Snezana Calic knows her way around the kitchen and your stomach. So if you’re looking for gifts for the cooks, bakers, or foodies in your life, she’s got the deets. She’s also got great recipes if you plan to surprise them with a home-cooked meal!

Top holiday gift guide influencers

Niche Influencers
Home & Lifestyle

Kaycee Greer (@thegiftstagram)

Peyton Davies (@thecabinista)

Marissa Fidler (@fidlinaroundhome)

DIY / Arts & Crafts

Nirali Shah (@nirali.paints)

Fashion

Kendra (@happeningsofkendra)

Madeleine Scheffs (@madeleinescheffs)

Kid’s Fashion & Toys

Taylor Taylor (@tayylortaylor)

Hair Care

Syds Curls (@sydscurlsss)

Tech & Gaming

Corey Dickerson (@freakytechreviews)

Judner Aura (@uravgconsumer)

Photography

Mark Wiemels (@markwiemels)

Music

Chris Green (@heychrisgreen)

Pets

The Lexi Bunch (@thelexibunch)

Events / Party Planning

Shelby Parks (@parkspartyplanning)

Food & Kitchen

Snezana Calic (@snezanacalic_official)

FAQs

What is a gift guide?

A gift guide is a curated list of products, ideas, or services organized by theme, recipient, and occasion. Many influencers build entire content calendars around them to showcase seasonal picks and help followers find the perfect gifts. Brands often work with these creators to showcase their products (usually as affiliate sales), target specific audiences, and increase holiday sales.

How to create a gift guide?

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To make a gift guide:

  1. Select a theme or target audience (e.g., tech enthusiasts, home cooks, children).
  2. Pick items that fit the theme and appeal to your audience.
  3. Group items by price, recipient, or category for easy browsing.
  4. Film or collect high-quality visuals to showcase your items.
  5. Add direct links to where followers can buy each item.
  6. Share on social media, newsletters, or blogs!

How do you get your products into gift guides?

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To get your products into gift guides:

  1. Look for influencers or bloggers whose audience matches your target market. Our list of holiday gift guide influencers is a great place to start!
  2. Pitch your product through email or social media. Include a clear and concise introduction alongside the product details. Tip: Make sure the product is available for purchase on your website.
  3. Explain why your product makes a great gift and how it fits the guide’s theme. Get really specific here. Shoppers and creators often create highly targeted guides, such as “gifts for cool girls” or “tech must-haves under $50.”
  4. Offer incentives. Consider providing samples, affiliate commissions, or exclusive discounts to up your chances for inclusion.

Gift your brand more holiday conversions

Tired of your products being on the naughty list? Let’s get your product featured on the right Santa-approved gift guide!

Our award-winning team and curated network of top-tier gift guide content creators are ready to make your brand the season's must-have. At #TeamTIA, we don’t just make lists, we make conversions. 

Talk to one of our experts today to unwrap your winning holiday influencer marketing strategy!

Written by

Julie Prendergast

Client Success Manager

Julie Prendergast is a Client Success Manager at TIA, specializing in influencer marketing and social media. Prior to TIA, she's had the diverse opportunity to work at start-ups, non-profits, eCommerce, digital publishers, and agencies. Outside of work, she loves thrifting, travelling the world, trying new coffee shops, and attempting to keep her plants alive. 🪴