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This Week in Marketing: A Feed Frenzy

Last Updated

June 9, 2025

Originally Published

June 9, 2025

Author

The Influence Agency

The feed is on fire this week! From Oura giving us the finger to e.l.f.'s billion-dollar beauty power move, the scroll has never been hotter. Figma’s doubling down on AI, Gen Z is ghosting Google, and TikTok’s letting you customize your FYP. Let’s get into the frenzy!

☝️Oura Gave Us the Finger!!

Oura’s “Give Us the Finger” campaign is an ode to the ring’s iconic placement on the index finger. But beyond the bold tagline, it carries a deeper message: aging is inevitable, and getting older is a gift!

Image Source: Oura

💄 Rhode to Riches: e.l.f. Acquires rhode skin

e.l.f. Beauty is shaking up the industry once again with a $1 billion acquisition of Hailey Bieber’s Rhode skin. Rhode grew $212 million in sales solely through e-commerce—clearly, e.l.f. found its perfect partner in disruption!

Image Source: Investor e.l.f. Beauty

👀 Google Who? Gen Z Continues to Put Social First

A new survey from Sprout Social finds that over 41% of Gen Z shoppers are turning to social media instead of traditional search engines—reshaping how they discover products, explore brands, and make purchasing decisions in today’s digital landscape.

✨ No Code, No Problem

Figma Make leverages AI to transform your Figma ideas/designs into interactive prototypes—no coding required. Type a prompt to instantly bring your vision to life with live previews you can edit, test, and share in minutes.

Image Source: Figma Make

📢 Yes, We’re Talking About Figma Again: Figma Buzz, Everyone!!

Figma Buzz is an AI tool that helps teams quickly create on-brand content—like social posts and digital ads—right within Figma, , saving time and streamlining production.

Image Source: Figma Buzz

📲 TikTok Just Gave Your #FYP a Glow-Up

TikTok’s new Manage Topics feature lets you control how often over 10 popular topics show up on your #FYP. While it won’t block topics, it helps tailor your experience as your interests change and grow.

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