This week in marketing, platforms are stepping up their game with fresh features, fun partnerships, and one very cryptic owl. From Instagram’s shared Reels blending friends’ favourites to Threads’ move toward independence, and playful campaigns from Barbie and Selena Gomez—your daily scroll just got more interesting.
🤝 Reels Blended = Friendship Tested
Instagram is rolling out a Blend feature that lets friends create shared Reels feeds in DMs, mixing everyone’s favourite videos into one stream. Can your friendship handle the mix? Let the Reels battle begin!
💔 Threads Wants a Divorce
Threads is testing separate account creation from Instagram, allowing users to join without linking profiles. This move signals fresh starts for users and Meta’s push to grow Threads as a standalone platform.
💬 TikTok Says: Alt Text For All!
TikTok expands alt text for photos, boosting accessibility and helping creators reach a wider audience through improved content understanding.
✨ LinkedIn’s a Resume Matchmaker
LinkedIn introduces AI-powered job discovery tools to help users find better matches faster. By analyzing skills and experience, it provides personalized job suggestions, improving the job hunt and connecting talent with opportunity.
🦉 Duolingo Goes Quiet (…Then Gets Cryptic?)
Duolingo briefly vanished from social media, leaving fans puzzled. Now the owl is back with a cryptic video—sparking intrigue and unease, especially amid ongoing backlash over AI-generated content. The question now: how will Duo strike next?
👚 Come on Barbie, Let’s Go Batting!
The Toronto Blue Jays team up with Barbie for a fun and colourful themed game day celebrating fandom and nostalgia. Fans can enjoy special merchandise, themed giveaways, and unique on-field entertainment.
🎶 The Heart Wants What It Wants… and It’s an Oreo
Selena Gomez teams up with Oreo for limited-edition horchata-flavoured cookies inspired by her childhood. Even sweeter? Oreo is donating to her Rare Impact Fund, supporting young people’s access to mental health resources.
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