Email marketing remains a powerhouse in the realm of digital marketing, consistently ranking among the highest-performing channels available. Boasting an impressive average return on investment (ROI) of $36 for every dollar spent, it’s an incredibly effective strategy for businesses looking to maximize their marketing efforts. However, consistently creating fresh, engaging email copy is a challenge even for the best marketers.
That’s where ChatGPT email marketing prompts come in. By using carefully crafted prompts, you can generate email marketing campaign ideas, test subject lines, and build entire automation sequences with speed and precision.
In this guide, we’ll explore the 10 best ChatGPT prompts for email marketing, along with email automation ideas, tips to maximize your results, and mistakes to avoid. See how these carefully crafted prompts can enhance your email marketing campaigns and boost overall engagement with your target audience!
Why use ChatGPT for email marketing?
Artificial intelligence is revolutionizing the way brands engage and connect with their audiences. By using ChatGPT, you can unlock new opportunities to enhance communication and interaction with your customers:
- Brainstorm faster. Generate dozens of subject line options in seconds.
- Maintain brand consistency. Ensure tone and style align across every campaign.
- Personalize at scale. Tailor messaging to different audience segments.
- Support automation. Fill content gaps in workflows, such as welcome sequences, abandoned cart reminder prompts, or re-engagement campaigns.
- Boost performance metrics. Improve open rates, CTR, and customer engagement.
With the right ChatGPT prompts for email marketing, you can turn tedious email content creation into a streamlined, results-driven process.
Image Source: Canva
10 best ChatGPT prompts for email marketing
Crafting effective emails can take time, but the right ChatGPT inputs can transform your marketing efforts. By using well-structured prompts, you can generate fresh ideas, write attention-grabbing subject lines, and even build automated workflows that encourage customers to take action.
Below, you’ll find 10 powerful prompt examples you can copy, paste, and customize for your campaigns.
1. Personalize welcome emails for new subscribers
First impressions shape the entire customer journey. A well-crafted welcome series introduces subscribers to your brand, sets expectations, and builds trust right from the start.
This sequence often drives some of the highest open and click rates of any email campaign. With ChatGPT, you can quickly generate a multi-email flow that blends brand storytelling, value propositions, and incentives to taking action.
Try prompts like:
- Write a warm, welcoming email for a new subscriber.
- Create a welcome email with personalized content.
- Draft a welcome email introducing our brand story.
Personalized greetings make your reader feel seen. Use it often and you can see significantly improved engagement levels with your audience or customers.
2. Engaging subject lines
Your subject line is the gatekeeper of your email. No matter how strong your content is, it won’t matter if subscribers don’t open it.
To be effective, your email subject lines should create curiosity, urgency, or highlight clear benefits. ChatGPT can instantly produce multiple variations, giving you fresh ideas for A/B testing so you don’t run out of inspiration.
Try prompts like:
- Generate 10 subject lines for a flash sale on [product].
- Write compelling subject lines that emphasize urgency and exclusivity.
- Create curiosity-driven subject lines for a product launch.
By experimenting with these various options, you’ll have personalized subject lines that significantly drive higher open rates for your email campaigns and communications.
3. Abandoned cart recovery
Shoppers leaving items behind presents an opportunity, not a dead end. Abandoned cart emails are proven revenue drivers; a chance to recapture sales that might otherwise slip away.
With a persuasive email weaving in urgency, social proof, and a time-sensitive discount, you can coax hesitant customers to complete their purchase. ChatGPT can help you craft persuasive sequences tailored to your brand voice.
Try prompts like:
- Write a reminder email highlighting the items left in a cart.
- Draft an abandoned cart email offering a limited-time discount.
- Create a follow-up email that uses customer reviews as market validation.
With these abandoned cart recovery prompts, you can improve customer engagement and recover lost sales before they’re forgotten.
4. Seasonal campaign ideas
Timely, seasonal campaigns tap into moments when your audience is already primed to buy. Whether it’s Black Friday, Valentine’s Day, or back-to-school, holiday-themed emails consistently outperform generic promotions. ChatGPT can brainstorm fresh campaign angles, from subject lines to calls-to-action, so your emails stand out during competitive seasons.
Try prompts like:
- Suggest subject lines for a Black Friday promotion.
- Write a Valentine’s Day-themed promotional email.
- Create a holiday email highlighting gift ideas for [audience].
By using these prompts, you can take advantage of the holiday demand and boost sales, brand awareness, and conversion.
5. Re-engagement campaign
86% of customers want businesses they engage with to contact them, with 60% preferring email above other methods! Re-engagement emails give you a chance to win back your best subscribers who’ve gone quiet over time before they churn for good.
To bring them back into the fold, acknowledge the lapse, offer value, and add an incentive. Make dormant users feel that you still care about their experience. ChatGPT can craft empathetic, creative, personalized messages that spark renewed interest.
Try prompts like:
- Write an email encouraging inactive subscribers to reconnect.
- Draft a “We miss you” email offering a special discount.
- Create a re-engagement email that shares new product updates.
With these prompts, you can reactivate inactive subscribers and focus your email marketing efforts on converting existing contacts instead of acquiring new ones. A cost-effective strategy!
Image source: Shutterstock
6. Newsletter content plan
Consistency is key in email marketing, but planning a newsletter calendar can feel overwhelming. A well-structured content plan mixes education, product highlights, and user feedback to keep subscribers engaged week after week. ChatGPT can take the heavy lifting out of planning, giving you a ready-made content schedule tailored to your audience’s interests.
Try prompts like:
- Outline a monthly newsletter with a mix of education and offers.
- Suggest four newsletter topics that highlight customer success stories.
- Draft newsletter copy that balances thought leadership and product updates.
With a clear content plan, your newsletter stays consistent and valuable, giving your subscribers a reason to open every time.
7. Personalized recommendations
Personalization is no longer optional today, it’s expected. Emails that suggest products or services based on customer behavior consistently outperform generic blasts. By providing helpful, relevant recommendations in a conversational tone, you gain trust and boost conversions. With the right prompt, ChatGPT can generate customized copy that feels one-to-one, even at scale.
Try prompts like:
- Write a product recommendation email based on recent browsing history.
- Create a personalized email suggesting upgrades to a recent purchase.
- Draft an email highlighting complementary items for products already bought.
Make your email feel more like a helpful nudge than a sales pitch with suggestions tailored to your audience’s behavior.
8. Event or webinar promotion
Events and webinars are valuable assets for lead generation and brand authority, but getting people to register requires strong messaging. The key is to highlight clear benefits, outline what attendees will gain, and make the call-to-action irresistible. ChatGPT can help with promotional content creation, creating polished, persuasive emails that get people signing up.
Try prompts like:
- Write a promotional email for an upcoming webinar on [topic].
- Create a reminder email for attendees who haven’t registered yet.
- Draft an event follow-up email encouraging replay views or downloads.
Streamline email processes, build hype, and drive sign ups with prompted emails that get your most engaged audience in the room, virtual or not.
9. Upsell or cross-sell email
Your existing customers are your best growth opportunity. Upsell and cross-sell emails encourage them to explore premium products or complementary items, so you can increase revenue without additional acquisition costs.
However, no one wants a pushy email. Focus on what they can gain from this action and use subtle urgency. Sound helpful, not forceful. ChatGPT helps strike the right balance in tone and content.
Try prompts like:
- Write an upsell email offering the premium version of [product].
- Draft a cross-sell email suggesting related items after a purchase.
- Create an upsell email using customer testimonials.
By showing customers products they’ll actually care about, you can boost revenue, spark engagement, and build stronger trust along the way.
10. Post-purchase thank you
The customer journey doesn’t end at checkout. A thoughtful post-purchase thank-you email lets you express gratitude, reinforce positive feelings, build loyalty, and encourage repeat business. It’s also the perfect opportunity to suggest next steps, whether you want them to leave a review or join a referral program.
ChatGPT can generate warm, genuine thank-you messages that strengthen long-term relationships.
Example prompts:
- Write a heartfelt thank-you email after a purchase.
- Create a thank-you email that asks for a product review.
- Draft a thank-you email with a referral program incentive.
A simple thank you email turns transactions into a relationship, setting the stage for repeat business and lasting trust and loyalty.
Prompts aren’t just for single campaigns
Prompts have the potential to drive and enhance automation workflows, including various applications such as:
- Welcome Series: A strategic approach to nurture and engage new subscribers.
- Abandoned Cart Recovery: Essential for saving at-risk sales and maximizing your revenue potential.
- Product Recommendation Emails: A powerful tool to help increase your average order value (AOV) significantly.
- Seasonal Promotions: Important for successfully attracting and capturing the increased holiday traffic that businesses experience during this time.
- Re-engagement Campaigns: Revive inactive lists for added revenue and continued engagement.
By mapping prompts to each stage of the customer journey, you create an automated system that works while you sleep.
👉 Learn more: Integrating Your Email Marketing and Social Media Strategy
Tips for writing effective ChatGPT prompts
The effectiveness of ChatGPT depends almost entirely on how well you frame your instructions. A vague prompt will produce generic results, while a clear, detailed prompt can generate tailored, high-quality output.
Think of your prompt as the creative brief for an email copywriter: the more context and direction you provide, the better the outcome. Below are proven strategies to optimize your inputs and consistently achieve stronger, more relevant results.
- Be specific: Define audience, tone, and purpose.
- Set parameters: Ask for a specific number of subject lines or email length.
- Clarify tone: State if the tone should be professional, casual, humorous, or empathetic.
- Provide context: Mention product details, customer segment, or offer type.
- Iterate: Refine by asking ChatGPT to expand, shorten, or adjust focus.
👉 Learn more: 50 Unique Prompts for SEO Blog Posts
Common mistakes to avoid
Even with powerful tools like ChatGPT, email marketing success isn’t guaranteed. The biggest pitfalls usually come from how the prompts are written and how the AI-generated content is applied.
Missteps in strategy, tone, or execution can lead to emails that feel generic, off-brand, or ineffective. To get the most from your ChatGPT email marketing prompts, watch out for these common errors:
- Over-automation. Always human-proofread AI content.
- Generic prompts. Vague instructions = bland output. Be specific to cover all relevant bases, including audience, tone, and branding.
- Ignoring segmentation. Not all audiences respond the same way. Specify targeted segments based on set customer data criteria such as, interests, purchase history, and geographic location.
- Forgetting compliance. Ensure copy meets GDPR/anti-spam standards.
FAQs about ChatGPT email marketing prompts
Key takeaways for best ChatGPT prompts for email marketing
Boost your email marketing strategy with AI and TIA
With the right ChatGPT prompts for email marketing, you can eliminate writer’s block, generate fresh ideas, and streamline your workflows. From welcome sequences to win-back campaigns, these 10 best ChatGPT prompts will help you elevate your strategy and hit higher ROI.
Begin with a modest approach by starting small, experimenting with various prompts, and then refining your strategies based on the performance data you gather. As you do this, you'll witness a remarkable transformation in your email campaigns.
Need help drafting an email marketing content strategy? Our AI-trained experts at The Influence Agency can help you. Get in touch with us and let’s talk strategy combining AI and human expertise.