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Marketing Glossary

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Meta Description

What is Meta Description in SEO?

A meta description is the short summary that appears beneath a page title in search engine results pages (SERP). It provides users with a snapshot of the page's content and influences click-through rates (CTR). Writing SEO meta descriptions that are optimized for search should be concise, compelling, and include relevant keywords to improve visibility and user engagement. How Long Should a Meta Description Be? Meta description length should be between 150 and 160 characters. There's technically no meta description character limit, but Google often truncates them to fit on a search results page. How to Write a Meta Description? To write an SEO meta description, summarize your webpage content, include the page's value proposition, and keep it compelling to encourage clicks. It should be clear, keyword-relevant, and action-oriented. What is The Difference Between a Meta Tag vs. Meta Description? A meta tag is a piece of HTML code that provides metadata about a webpage, such as the title, description, or keywords, to help search engines understand its content. A meta description is one specific type of meta tag that summarizes the page's content for users in the SERP.

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