Call to Action (CTA)

A call to action (CTA) is a prompt encouraging users to take a specific step, such as subscribing, clicking a link, downloading an asset, or making a purchase. Call to action marketing is the process of strategically placing CTAs in websites, ads, emails, and landing pages to guide user behavior and improve conversion rates. What Does CTA Stand For in Marketing? CTA stands for Call to Action. In digital marketing, CTAs connect user interest to business goals, driving clicks, leads, and conversions. What is a CTA Button? A call to action button is a clickable element, often stylized with contrasting colors or bold text, that contains the action phrase and draws attention to the next step. How to Write a CTA? To write a high-performing CTA, use clear, concise, action-oriented language paired with a visual design element.