Welcome back to your weekly roundup of the latest in pop culture, campaigns, and industry updates. The dreaded word “holiday” has officially entered the chat (cue every marketer’s collective panic). Meanwhile, Tom Holland is reminding us all to never stop playing with Lego’s newest campaign. So sit back, relax, and let’s dive into this week's roundup!
🎄 Pinterest Levels Up Ads Ahead of Holiday Rush
Pinterest is rolling out new tools for brands: Top of Search ads, local inventory ads, and Media Network Connect. The updates aim to boost discovery, connect retail networks, and tap Gen Z shoppers’ growing influence on the platform.
📱 IG Experiments With Reels Topic Controls
Instagram is allegedly in the beginning stage of testing a new Reels feature that lets users adjust their algorithm by toggling topics they care about. The update, teased by Adam Mosseri (Head of Instagram), could eventually expand beyond Reels to other Instagram feeds.
🌍 Tom Holland & Lego Say: Never Stop Playing!!
Lego’s newest Rebuild the World chapter, “Never Stop Playing,” highlights play as a lifelong superpower. With Tom Holland as the brand ambassador, the campaign pushes creative confidence with play as essential for anyone at any stage of their life.
🎤 Apple + Dua Lipa = Exclusive Backstage Access
Earlier this month, Apple dropped its latest iPhones alongside a star-powered collab. Dua Lipa, currently on her Radical Optimism Tour, brought the new iPhone along to capture exclusive behind-the-scenes content. Fans get a glimpse into her pop star life—while new Apple users see just how insane the iPhone’s shots can be. This collab is an A+ from me!
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