Subscribe to our newsletter

Stay up to date with the latest marketing, social media tips, guides and news.

Thank you! Now let's send you to the right place.
Oops! Something went wrong.
Please try again

Share

Banner with pink gradient background reading ‘Chronically Online,’ featuring an office workspace photo and text ‘Sept 22 – Sept 28.

This Week in Marketing: The Calm Before The Storm

Last Updated

September 29, 2025

Originally Published

September 29, 2025

Author

Tanya Cruz

Director of Communications

Welcome back to your weekly roundup of the latest in pop culture, campaigns, and industry updates. The dreaded word “holiday” has officially entered the chat (cue every marketer’s collective panic). Meanwhile, Tom Holland is reminding us all to never stop playing with Lego’s newest campaign. So sit back, relax, and let’s dive into this week's roundup! 

🎄 Pinterest Levels Up Ads Ahead of Holiday Rush

Pinterest is rolling out new tools for brands: Top of Search ads, local inventory ads, and Media Network Connect. The updates aim to boost discovery, connect retail networks, and tap Gen Z shoppers’ growing influence on the platform.

📱 IG Experiments With Reels Topic Controls

Instagram is allegedly in the beginning stage of testing a new Reels feature that lets users adjust their algorithm by toggling topics they care about. The update, teased by Adam Mosseri (Head of Instagram), could eventually expand beyond Reels to other Instagram feeds.

🌍 Tom Holland & Lego Say: Never Stop Playing!!

Lego’s newest Rebuild the World chapter, “Never Stop Playing,” highlights play as a lifelong superpower. With Tom Holland as the brand ambassador, the campaign pushes creative confidence with play as essential for anyone at any stage of their life. 

🎤 Apple + Dua Lipa = Exclusive Backstage Access 

Earlier this month, Apple dropped its latest iPhones alongside a star-powered collab. Dua Lipa, currently on her Radical Optimism Tour, brought the new iPhone along to capture exclusive behind-the-scenes content. Fans get a glimpse into her pop star life—while new Apple users see just how insane the iPhone’s shots can be. This collab is an A+ from me!

Want More? 

Stay on top of the latest industry updates with us as your go-to source for all the news, trends, and insights! Subscribe to our newsletter for monthly updates on the marketing campaigns we love, trends we’re watching, and the platform updates you must know.

Written by

Tanya Cruz

Director of Communications

Tanya Cruz is the Director of Communications at The Influence Agency. She always loved a good story, which is why she chose a career that let her tell them. These days she's telling brand stories through digital, by leading social strategy that resonates and helps build strong communities online. You can follow her at @thetanyacruz