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Banner with the text 'Chronically Online' and 'July 21 – July 28' over a photo of a cluttered desk with laptops, books, and office supplies on a pink background.

This Week in Marketing: Serving Content

Last Updated

July 28, 2025

Originally Published

July 28, 2025

Author

The Influence Agency

The internet’s been up to a lot—from chaotic collabs to clever features changing how we scroll, shop, and post. Let’s just say: brands are deep in their content era, and things are getting weird (in the best way). Here’s what everyone’s talking about this week in marketing.

​​💄 90s Polly Pockets, But Make It Makeup!!

Essence Cosmetics turned 90s Polly Pockets into the cutest beauty drop ever. Think tiny pastel compacts, dreamy colours—it’s pure childhood nostalgia. If you’ve ever lost one in your backpack, this one’s absolutely for you!

🤯 Your Insta Feed Can Scroll Itself Soon…

Instagram is testing auto-scroll for your main feed, letting the app swipe through posts automatically. You don’t even need to lift a finger—just sit back and let the algorithm feed you content on full autopilot.

Image Source: Social Media Today

🖐️ Cheetos’ “Spokeshand” Is Causing Trouble

Cheetos is tapping into excitement for the return of Netflix’s Wednesday by enlisting Thing as their “spokehand”. The campaign also features a city-wide stunt where Thing spreads Cheeto dust across Time Square. Genius move!

🔥 Things Are Getting Strange Around Here…

In anticipation of Stranger Things' final season, Indiana Fever are bringing back their special edition jersey inspired by the fictional town Hawkins, Indiana. This creates just the right buzz and momentum, perfectly timed to engage fans ahead of the finale.

👀 Who Did It Best: Insta Carousel Edition

Instagram is testing like counts for each slide in carousel posts. Soon you’ll see exactly which image your followers liked. It’s all tracked based on which frame was visible when the like was given. We’re excited for this one!

Image Source: Adina Jipa

✨ Level Up Shorts with Next-Gen Effects

Dive into fresh, ever-changing effects that transform your creativity on YouTube Shorts. Turn simple doodles into vibrant images or your selfies into playful videos—like swimming underwater or other cool new looks. Find them under Effects in Shorts and get ready for Veo 3 this summer!

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