The internet’s been up to a lot—from chaotic collabs to clever features changing how we scroll, shop, and post. Let’s just say: brands are deep in their content era, and things are getting weird (in the best way). Here’s what everyone’s talking about this week in marketing.
💄 90s Polly Pockets, But Make It Makeup!!
Essence Cosmetics turned 90s Polly Pockets into the cutest beauty drop ever. Think tiny pastel compacts, dreamy colours—it’s pure childhood nostalgia. If you’ve ever lost one in your backpack, this one’s absolutely for you!
🤯 Your Insta Feed Can Scroll Itself Soon…
Instagram is testing auto-scroll for your main feed, letting the app swipe through posts automatically. You don’t even need to lift a finger—just sit back and let the algorithm feed you content on full autopilot.
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🖐️ Cheetos’ “Spokeshand” Is Causing Trouble
Cheetos is tapping into excitement for the return of Netflix’s Wednesday by enlisting Thing as their “spokehand”. The campaign also features a city-wide stunt where Thing spreads Cheeto dust across Time Square. Genius move!
🔥 Things Are Getting Strange Around Here…
In anticipation of Stranger Things' final season, Indiana Fever are bringing back their special edition jersey inspired by the fictional town Hawkins, Indiana. This creates just the right buzz and momentum, perfectly timed to engage fans ahead of the finale.
👀 Who Did It Best: Insta Carousel Edition
Instagram is testing like counts for each slide in carousel posts. Soon you’ll see exactly which image your followers liked. It’s all tracked based on which frame was visible when the like was given. We’re excited for this one!
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✨ Level Up Shorts with Next-Gen Effects
Dive into fresh, ever-changing effects that transform your creativity on YouTube Shorts. Turn simple doodles into vibrant images or your selfies into playful videos—like swimming underwater or other cool new looks. Find them under Effects in Shorts and get ready for Veo 3 this summer!
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