The marketing world keeps evolving—and fast. From Google’s click-free search era shaking up how we find info, to nostalgic burger campaigns and TikTok’s app drama, this week’s highlights prove creativity never sleeps.
🤯 The Click-Free Search Era
More than 65% of Google searches ended without clicks in 2024. With AI-powered summaries delivering instant answers, search is evolving rapidly. The click-free future isn’t coming—it’s already here!
🍔 Kay So…? We’re OBSESSED Carl’s JR.
Carl’s Jr. launched the new Queso Crunch Burger with its campaign “Kay So?”. The campaign kicked off with a commercial spot featuring Alix Earle and Paris Hilton—who famously starred in their early 2000s ads. We are living for this nostalgia.
👀 TikTok Claps Back to Rumours
TikTok shut down rumors about a U.S.-only app, calling them “factually inaccurate” and blaming “anonymous uninformed sources.” So, for now, no split app—but the TikTok drama definitely isn’t over yet!
🐟 The Crumb Graveyard Retrieval
Goldfish set up a pop-up car wash along a popular road trip route to the Jersey Shore. Vacuum the crumbs, restock your snacks. Experimental marketing with an emphasis on community—done right.
✨ YouTube Is Giving Creators an Upgrade!!
YouTube is testing a new feature that lets you compare the performance of up to three video thumbnails in YouTube Studio (desktop only). Curious about eligibility? Click here to learn more!
🎶 Bieber’s Billboards Took Over the Internet
Justin Bieber surprised fans by launching his latest album, SWAG, by posting billboard shots from cities worldwide on Instagram—a smooth move blending OOH marketing with social media.
Want More?
Stay on top of the latest industry updates with us—your go-to source for all the news, trends, and insights you need to stay ahead!
Subscribe to our newsletter for monthly updates on the marketing campaigns we love, trends we’re watching, and the platform updates you must know.