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Chronically Online banner featuring MAC lipstick, Duolingo owl, and Bradley Cooper, September 15–21.

This Week in Marketing: Clicks and Giggles

Last Updated

September 22, 2025

Originally Published

September 22, 2025

Author

Tanya Cruz

Director of Communications

WE ARE SO BACK!!!!!! The internet has been buzzing with some wild moments this week. Celebrities and brands are pulling stunts that have everyone talking (cake or lipstick—you decide after reading). AI is creeping further into fashion, turning apps into personal stylists—side note, I’ve dreamed of this since seeing Cher’s closet in Clueless. And once again, social media features are pushing for authentic content. Grab your coffee and enjoy this week's scroll!

☕️ I’ll Take a Double Shot of Affleck Pls

Dunkin’ Donuts just stirred the internet with a cheeky ad featuring Jen Affleck from The Secret Lives of Mormon Wives and actor Ben Affleck, playing into the rumors that they’re related. Jen roasted him as outdated and crowned herself the new “Value Affleck.” Turns out, the real value is keeping the internet buzzing.

💄 Doja Cat’s Fav Snack is a MAC Lipstick

Doja Cat shocked the internet at the VMA’s red carpet by EATING her bright red MAC Cosmetics lipstick. However, it was later revealed that this was a decoy to get the internet talking before announcing she is the new MAC Global Brand Ambassador on Instagram. The stunt not only fed the timeline but also cemented her as the perfect face for a brand that thrives on bold statements.

@glamouruk #DojaCat eating her lipstick on the MTV #VMAs red carpet was definitely NOT on our bingo card. After being announced as #MAC’s newest global ambassador, the star stepped onto the carpet in a full-blown ’80s number by #Balmain ♬ original sound - GLAMOUR UK
Image Source: MAC Cosmetics Instagram @maccosmetics

👗 Ralph Lauren Just Dropped a Stylist in Your Pocket!!

Forget flipping through racks—Ralph Lauren’s new AI assistant, Ask Ralph, acts like a digital stylist inside the brand’s app. Powered by Azure OpenAI, it builds full shoppable outfits from your prompts and learns your personal style over time.

Image Source: Ralph Lauren

📸 IG’s “Shots” Wants You to BeReal… Again

Instagram is rolling out Shots—a no-edit, no-filter photo feature that vanishes after one view shared with a friend. Basically BeReal meets Snapchat, it’s meant to spark authentic engagement. Whether it sticks or fades as fast as the photos themselves is another story. 👀

🗣️ Level Up Your LinkedIn With Duolingo

LinkedIn’s teaming up with Duolingo so you can finally show off your language skills in the app. Now you can add your Duolingo fluency score to your profile, and it updates automatically as you improve. Guess it’s time for recruiters to know I’m fluent in High Valyrian… ifkyk 🐉

Image Source: Social Media Today

🏈 Bradley Cooper’s Snack-Fueled Investigation 

Bradley Cooper is taking on football conspiracies in Uber Eats’ latest commercial. In the spot, he directly asks NFL officials to deny claims that the league exists solely to sell food. Set to air Sunday, the ad is a clever way for Uber Eats to get people talking, even if no one is really buying into the “NFL is just about hot wings and fries” theory.

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Written by

Tanya Cruz

Director of Communications

Tanya Cruz is the Director of Communications at The Influence Agency. She always loved a good story, which is why she chose a career that let her tell them. These days she's telling brand stories through digital, by leading social strategy that resonates and helps build strong communities online. You can follow her at @thetanyacruz