From bold brand pairings to playful product drops, recent campaigns are pushing creativity to new levels. These collaborations prove that when storytelling meets cultural relevance, the result is content audiences can’t help but engage with. These days, the best campaigns don’t just grab attention—they hijack it. Whether it’s bold, bizarre, or just brilliantly timed, brands are finding new ways to stop the scroll and spark conversation. Sit back, relax, and enjoy this month’s campaign recap!
🍎 Apple x Dua Lipa: iPhone 17 Pro Launch
Apple teamed up with Dua Lipa to spotlight the iPhone 17 Pro through a “day in the life” tour video. Shot in Chicago, it follows her prep, backstage moments, and performance—giving fans exclusive, cinematic access to her world.
Takeaway
This collab worked because Apple paired the right voice with the right format! Giving Dua early iPhone 17 Pro access for a BTS POV tapped into fan behavior—making the content feel natural, authentic, and impossible to skip.
💩 Ikea x Seagull’s?
IKEA opened its Brighton location with a cheeky OOH campaign nodding to the city’s notorious seagulls. Billboards showed furniture splattered with droppings, while a playful “chip theft insurance” booth handed out free fries—poking fun at seagulls’ seaside snack-stealing reputation.
Takeaway
IKEA transformed something ordinary—and mildly irritating—into a witty, shareable campaign. By leaning into humor and bold visuals, the brand created a relatable moment that instantly grabbed attention!
💄Doja Cat x MAC: I Only Wear MAC
Doja Cat made a bold move at the VMAs by biting into her bright red MAC Cosmetics lipstick while being photographed on the red carpet. The next day, after creating buzz on social media, MAC officially announced her as the new Global Brand Ambassador, making her one of the faces of the #IOnlyWearMAC campaign.
Takeaway
A bold reveal only works when it feels authentic to both the celebrity and the brand. MAC nailed this by letting Doja’s stunt spark organic buzz, holding the official announcement until the next day to build anticipation. They then quickly connected the moment to the larger #IOnlyWearMAC campaign, tying in other celebrities to amplify reach.
🏈 Bud Light: The Traegerator
Bud Light partnered with Traeger Grills to launch the “Traegerator,” a hybrid grill + keg + sound system built into a Bud Light–themed unit. The brand rolled out a cheeky, 90s-style infomercial parody starring NFL brand partners
Takeaway
This campaign proves a bold gadget can amplify brand identity by plugging into cultural rituals like grilling, tailgates, and game day. Framing it as a playful infomercial parody makes it fun, emotional, and unforgettable.
🧸 Lego: Never Stop Playing
LEGO launched a new campaign, Never Stop Playing, featuring Tom Holland as “The Playmaker.” In the video, he appears as different gaming personalities across various scenes, all leading to the question: “Why would anyone ever stop playing?” The message reinforces that LEGO is for all ages and highlights the importance of imagination throughout life.
Takeaway
Reaching different buyer personas works best when the product feels universally relatable. Presenting it in creative, unexpected ways grabs attention, while a clear call-to-action tied to real use makes the message land stronger.
Want More?
And that’s a wrap on September—a month packed with creativity that reminded us just how fun marketing can be. Here’s to more scroll-stopping moments and brand moves we’ll be buzzing about into next month.
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