360° paid media services
We don’t distract, we engage
At The Influence Agency, we offer complementary paid media services so you can reach your audience wherever they’re scrolling and remain top-of-mind.
Turn up the volume on your brand with podcast advertising
Amplify your reach with podcast ads that feel like genuine recommendations, not interruptions!
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Make your brand part of the story by reaching niche audiences through authentic, customized, and memorable podcast advertising campaigns.
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Who we do it for
Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP).
With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.
Strategic placement: Your message will feel like a trusted recommendation, not a disruption, with digital audio ads seamlessly woven into podcasts.
Make it personal: Reach listeners who truly care about your brand with programmatic audio advertising that prioritizes precision and impact.
Every impression counts: Receive transparent data to refine your results and track podcast advertising ROI in real time.
Forty percent of podcast listeners are more likely to buy a product from a podcast ad than a social media ad.
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What's included
We create top-notch campaigns that ensure your ads blend seamlessly into listeners’ favorite shows and moments. From pre-roll to programmatic audio ads, we’ll connect your brand with audiences who want to tune in and take action.
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Hook them instantly! Pre-roll ads play before the podcast begins, and effectively draw awareness to your brand by immediately capturing the listener’s attention.
When a natural pause occurs, it’s your (ad’s) time to shine! Mid-roll ads play when listeners are already invested in the content, often leading to higher engagement that’s effective for storytelling or detailed promotions.
Stay memorable. Loyal listeners will hear your ad as the final message of the podcast.
One-on-one connections matter. When a trusted host recommends your brand, it’s a great way to make your message feel authentic and truly connect with listeners.
Deliver your ads to the people who want to hear them most. Dynamic ads produce broad reach with placements based on listener patterns, preferences, and behaviors.
Create mass reach across today’s most popular listening platforms. Programmatic audio ads can be automated, strategically targeted, and effectively measured with placements on Spotify, Pandora, and iHeartRadio.
We’ve got you covered! We ensure your message is heard loud and clear by driving positive results based on data-backed strategies.
What our clients love about us
Ready to boost your impact? Let’s create podcast campaigns that hit home with listeners. It’s time to connect and convert!
Podcast ads are integrated into episodes in ways that reach engaged listeners through authentic and targeted messages.
The top platforms for podcast advertising include Spotify, iHeartRadio, Pandora, and popular podcast apps, each offering unique targeting capabilities.
With CPMs (cost per thousand listeners) typically ranging from $18 to $50, costs vary depending on audience size, ad format, and placement.
ROI is measured using metrics like impressions, listener engagement, conversion rates, and tracking sales or leads through unique promo codes and URLs.