360° paid media services
We don’t distract, we engage
At The Influence Agency, we offer complementary paid media services so you can reach your audience wherever they’re scrolling and remain top-of-mind.
Podcast advertising agency
Turn up the volume on your brand with podcast advertising
Amplify your reach with podcast ads that feel like genuine recommendations, not interruptions!
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Let’s get people talking about your brand
Make your brand part of the story by reaching niche audiences through authentic, customized, and memorable podcast advertising campaigns.
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Who we do it for
Why podcast advertising hits different
Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP).
With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.
Ads that integrate—not interrupt
Strategic placement: Your message will feel like a trusted recommendation, not a disruption, with digital audio ads seamlessly woven into podcasts.
Super-targeted audiences
Make it personal: Reach listeners who truly care about your brand with programmatic audio advertising that prioritizes precision and impact.
Metrics that matter
Every impression counts: Receive transparent data to refine your results and track podcast advertising ROI in real time.
Did you know?
Forty percent of podcast listeners are more likely to buy a product from a podcast ad than a social media ad.
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Programmatic audio and podcast advertising services
What's included
We create top-notch campaigns that ensure your ads blend seamlessly into listeners’ favorite shows and moments. From pre-roll to programmatic audio ads, we’ll connect your brand with audiences who want to tune in and take action.
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Pre-roll ads
Hook them instantly! Pre-roll ads play before the podcast begins, and effectively draw awareness to your brand by immediately capturing the listener’s attention.
Mid-roll ads
When a natural pause occurs, it’s your (ad’s) time to shine! Mid-roll ads play when listeners are already invested in the content, often leading to higher engagement that’s effective for storytelling or detailed promotions.
Post-roll ads
Stay memorable. Loyal listeners will hear your ad as the final message of the podcast.
Host-read ads
One-on-one connections matter. When a trusted host recommends your brand, it’s a great way to make your message feel authentic and truly connect with listeners.
Dynamically inserted ads
Deliver your ads to the people who want to hear them most. Dynamic ads produce broad reach with placements based on listener patterns, preferences, and behaviors.
Programmatic audio ads
Create mass reach across today’s most popular listening platforms. Programmatic audio ads can be automated, strategically targeted, and effectively measured with placements on Spotify, Pandora, and iHeartRadio.
How our full-service podcast advertising process works
We’ve got you covered! We ensure your message is heard loud and clear by driving positive results based on data-backed strategies.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Let’s create ads that people listen to
Ready to boost your impact? Let’s create podcast campaigns that hit home with listeners. It’s time to connect and convert!
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Have questions?
We have answers
How does podcast advertising work?
Podcast ads are integrated into episodes in ways that reach engaged listeners through authentic and targeted messages.
What are the best podcast advertising platforms?
The top platforms for podcast advertising include Spotify, iHeartRadio, Pandora, and popular podcast apps, each offering unique targeting capabilities.
What is the cost of podcast advertising placements?
With CPMs (cost per thousand listeners) typically ranging from $18 to $50, costs vary depending on audience size, ad format, and placement.
How do you measure ROI on podcast advertising?
ROI is measured using metrics like impressions, listener engagement, conversion rates, and tracking sales or leads through unique promo codes and URLs.