360° experiential marketing
We don’t distract, we engage
Get into your audience’s world by offering experiential marketing with our help. We’ll do the heavy lifting, and you can create more meaningful relationships with leads.
Influencer events
Your brand’s story through influencer events
Get your brand in front of an audience that wants to see it. Plan epic influencer events and make connections with your target market.
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Influencers help brands connect with their target audience through a trusted voice
Influencers help brands connect with their target audience through a trusted voice. What better way to partner with them than through influencer events? Let your audience see your brand in action, building brand awareness, making authentic connections, and driving engagement. We help you design and execute flawless influencer event marketing strategies that resonate with your audience and leave a lasting impact.
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The benefits of influencer event marketing
Influencers boast a huge, established following garnered through curated posts. Connecting with them gives you access to all those followers who appreciate similar content. Influencer events create a space for brands to showcase their products and services first to the influencer and subsequently to their audience.
Increased brand visibility
As soon as an influencer engages with your brand and shares it with their followers, you’ve reached a new segment of your audience. The right influencer will have an audience that’s invested in what they have to share.
Authentic audience engagement
Connecting with an audience through obvious advertisements can be hard. influencer events ensure the onlooking audience is already in the right mindset, and invested in the content the influencer shares.
User-generated content creation
It's not uncommon for influencer events to spread rapidly. Once an influencer posts about their new favorite brand, their followers will follow and share that they've purchased it. More and more people interact with the brand and see it on their feeds.
92% of global users on TikTok have taken action after watching a reel. Get your brand in front of them.
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What's included
Our comprehensive influencer event services
influencer events can be your key to engaging with more people on their beloved platforms. Whether you’re targeting Instagram, Facebook, or TikTok, we’ve got the right talent for you in our influencer pool. We can plan and execute influencer events to showcase your brand through a new channel.
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Event strategy and planning
Influencer events vary depending on the brand. That’s why we devote time to understanding the brand, the market, and the marketing intentions, so we can strategize effectively.
Influencer sourcing and management
One of the main roles of an influencer event agency is to source and pair the best influencer with your brand. We’ll find an influencers that align.
Event execution and coordination
Chosen influencers to execute an event that both captures and inspires the target market.
Content creation and amplification
To fully benefit from influencer events, we’ll coordinate relevant content creation and share it through the right channels and at the right times.
Post-event analysis and reporting
As a full-service influencer events agency, we continue our work after the event, analyzing the results and interactions to make educated updates and optimizations.
Our proven process for influencer event marketing
To properly cater to your brand, we pay special attention to detail. We dive deep into understanding the target audience, ideal customer, and lifestyle you want to connect with. Through detailed analysis and communication, we execute tailored marketing strategies aligned with our goals. Trust the experts for excellent influencer marketing campaigns!
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
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Host influencers in stunning locations for immersive brand experiences. Gain authentic, engaging content that boosts your brand’s appeal.
Give people lasting impressions of your brand, and watch the conversions roll in. Take advantage of our influencer events agency now.
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Have questions?
We have answers
What types of brands can benefit from influencer events?
Any! Check out who we’ve served as a leading influencer marketing agency. Any type of brand can benefit, because we approach each influencer event uniquely. We’ll steer your marketing campaign towards the goals with which your brand aligns.
How do you select the right influencers for an event?
We scour through our pool of influencers, narrowing them down based on how they align with your brand. We find influencers who live the lifestyle of your ideal audience and uphold your brand values.
What is the typical timeline for planning an influencer event?
It depends on the scope of the influencer event, but in general, it takes four to six weeks to understand KPIs, identify relevant influencers, and plan an event.
How do you measure the success of an influencer marketing event?
The success of your brand's influencer marketing event success will be determined by its KPIs, such as increasing impressions, engagement rate, followers, and leads.