Key Performance Indicators (KPI)

Key Performance Indicators (KPIs) are measurable metrics used to evaluate the effectiveness of marketing efforts. In marketing, KPIs are used to track performance across campaigns, channels, and strategies, providing actionable insights for improvement. Effective KPIs are specific, measurable, achievable, relevant, and time-bound, aligning closely with business goals to ensure meaningful performance evaluation. What Are KPI Examples in Marketing? Common KPI examples in marketing include website traffic, conversion rates, cost per lead, click-through rate, customer acquisition cost, social media engagement, email open rates, and ROI. What is the Difference Between OKR vs. KPI? KPIs are specific metrics used to measure performance, while OKRs (Objectives and Key Results) are a goal-setting framework that helps define broader goals with measurable outcomes. KPIs track ongoing performance, whereas OKRs guide strategic priorities and progress toward ambitious targets.