Anchor text

Anchor text is the clickable, hyperlinked text within a webpage that directs users to another page or resource. In SEO, using descriptive anchor text helps users and search engines understand the linked content's relevance. Clear, keyword-rich anchor text improves crawlability, boosts rankings, and enhances user experience by setting accurate expectations for what visitors will find after clicking. Why Is Anchor Text Important For SEO? Anchor text in SEO strengthens contextual relevance and helps search engines associate your page with target keywords. What Are The Types of Anchor Text? Exact match uses the target keyword as-is. Partial match includes the keyword with a longer phrase. Branded uses a brand name as the link. Generic uses non-descriptive words like click here or learn more. How Do You Optimize Anchor Text? Use descriptive, natural phrasing and vary types (exact match, partial match, branded) to maintain balance and avoid over-optimization.