Work with us

Transforming search into growth

Compass Health’s SEO strategy across new states

About

Compass Health Center strives to set the standard of excellence for Partial Hospitalization (PHP) and Intensive Outpatient (IOP) Programs by providing immediate access to specialized, evidence-based behavioral health treatment to our patients and their families.

The challenge

Compass had their eyes on growth but operated largely on a referral model, which made it challenging to expand geographically, into new regions where they did not have an existing customer base. As a result, they determined they needed improve their online presence.

Objectives

Compass sought to expand from having operations in one state to six states across the US.

The website & content strategy

In 2021, we developed a new website for Compass Health that included a full content rewrite and onpage SEO, which has led to a...

1,590%

increase in SEO leads

2700%

increase in SEO-driven sessions

1,590% increase in SEO leads

By the numbers

Blog performance

Upon taking over blogging for Compass Health, we’ve increased their blog traffic by 500% in addition to achieving several featured snippets and AI overviews.

A winning CPL on Google

With an average customer value of $12,000/client, we’re seeing an impressive cost per lead (CPL) of $34.26, making lead generation on Google extremely profitable.

Driving SEO awareness

To expand into different states and capture new business outside of referrals, we focused heavily on non-branded search traffic.
‍

We saw a +101% increase in search impressions for non branded terms YoY and clicks have increased 199% over last year.

+101%

increase in search impressions

$34.26

cost per lead on Google

$12k

avg. customer value

6

states expanded operations

Why it worked

Localized SEO strategy and a complete website refresh gave Compass Health the foundation to grow. Optimized content aligned with patient intent brought the right traffic, while consistent blogging built authority and trust. Together, these efforts turned visibility into measurable growth.