This week in marketing: Reels get sequels, Snapchat lets friends do the selling, and Gap dances through denim drama—all while #RushTok floods TikTok with endless brand deals. Grab your popcorn—it’s a wild week.
🍿 Binge-Worthy Reels Are Here!!
Instagram now lets creators link Reels in-stream, building mini-series with “Watch Part 2” prompts. While not new to short-form storytelling, this long-requested feature helps organize content, boost engagement, and guide audiences through connected clips.
🎀 #RushTok Goes Branded
It’s that time of the year where #RushTok is taking over TikTok feeds as sorority recruitment season begins. Poppi and other brands have been quick to collaborate with mega-influencers like Alix Earle and campus sororities, turning the chaotic, exciting week into shareable, scroll-stopping marketing gold.
💪 Google Still Rules Traffic
Siege Media’s analysis of 352M sessions shows Google search remains the primary driver of scalable traffic, with July organic sessions hitting 131M. ChatGPT referrals, while spiking 10.7% in June, are volatile—highlighting its potential but confirming SEO remains the backbone of growth strategies.
👖 Gap Dances Through The Denim Drama
Gap launched its Fall 2025 campaign starring global girl group Katseye. “Better in Denim” revives 2000s low-rise jeans and mini skirts with a dance set to Kelis’ “Milkshake,” a nostalgia-driven move that could boost sentiment amid the American Eagle denim backlash.
👻 Snapchat+ Gets a Referral Makeover
Snapchat is testing “Buddy Passes,” letting subscribers gift friends a free week of premium access. With 15M+ members, Snap could expose tens of millions to its paid features, turning existing users into organic promoters—and boosting subscriptions while revenue pressure rises.
🍂 Gen Z’s Thrifted Autumn Takeover
Pinterest’s 2025 Autumn Trend Report shows Gen Z leading a thrift and sustainability surge. Searches for “dream thrift finds” and vintage aesthetics are skyrocketing, inspiring fashion, home decor, and beauty.
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