Well hello, good morning, good afternoon, or good night, wherever you are! Welcome to this week’s Chronically Online blog, where we dive into everything the internet is talking about—or isn’t. We’ve got you covered on all things marketing. These highlights serve up bold creativity, social-first strategies, and scroll-stopping campaigns. From immersive B2B ads to TikTok-style search moves and tailgate chaos, brands are leaning in harder than ever to grab attention.
💼 AI Ads, but Make It B2B
On LinkedIn, everyone’s a “ninja” or “rock star.” In reality? Few can back it up. 8x8 actually made it happen — with AI-generated ads featuring execs as daredevils, conductors, and archeologists. Turns out even quarterly meetings can get the blockbuster treatment, a win for B2B marketing.
🔍 Optimize or Vanish: The New Rules of Social Search
In 2025, people aren’t just Googling anymore — they’re scrolling. Search has shifted to social, and Instagram has become a discovery hub, from travel tips on Reels to restaurant reviews in captions. Instagram SEO ensures your content surfaces in those searches, connecting you with audiences exactly when they’re looking. If you’re not optimizing, you’re basically invisible.
🍂 Pumpkin Spice & Everything Nice
It’s that magical time of year again. Slip on your UGGs, grab a cozy book, and sip on that PUMPKIN SPICED LATTE. Brands have officially declared it fall with seasonal ads and products. And trust us, it’s not just the leaves changing colours; your feeds are too.
🎬 Lights, Camera, OOH!
The city is buzzing, red carpets are out, and stars are everywhere. From world premieres to late-night screenings, TIFF 50 is bringing cinema magic back to Toronto. Everywhere you look, OOH ads are taking over the streets — billboards, murals, and activations everywhere, a marketer’s dream come true.
🏈 Pepsi Is Crashing Tailgates
This NFL season, Pepsi isn’t just running ads — it’s sneaking into tailgates (well, sort of, it is an ad after all). Josh Allen, Justin Jefferson, and the Pepsi Tailgate Crashers swap rival sodas for Pepsi, making the campaign feel more grounded and focused on authentic game day rituals of fans.
📱 This One’s for You Sticky iPad Kids
After years of asking, Instagram has finally blessed the iPad with a dedicated app. It’s not just a stretched phone version — Reels now take center stage, optimized for that giant screen. More scrolling, more videos, more excuses for late-night doomscrolling in XL.
Want More?
Stay on top of the latest industry updates with us as your go-to source for all the news, trends, and insights! Subscribe to our newsletter for monthly updates on the marketing campaigns we love, trends we’re watching, and the platform updates you must know.