This week in marketing is all about Taylor Swift—just kidding (but not really). From celebrity collabs shaking up brands to social media updates keeping everyone on their toes, the landscape is buzzing with campaigns and trends that are grabbing attention and driving engagement across platforms.
❤️🔥 The Life of a Social Media Manager
Taylor Swift shook the internet by announcing her new album The Life of a Showgirl. Brands raced to ride the hype, adapting their products and campaigns on social media to capture Swifties’ attention worldwide.
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👀 Chaos Incoming: The Friends Tab Is Here
Instagram just launched the “Friends” tab globally! Now you can see what your friends liked, reposted, or commented on… Is this a game-changing update or the start of a friend-breaking curse?
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🌟 An All Dressed Up Collab
Shania Twain teamed up with McDonald’s Canada for Shania’s Sides, turning menu items into limited-edition must-haves. From All Dressed McShaker Fries to Strawberry Pie and collectible cowboy boot keychains, this collab proves how a celebrity icon can drive engagement in the right market.
⚠️ Australia Tightens Age Restriction On YouTube
The Australian government just announced YouTube account holders must be at least 16 starting December. A study found 4 in 10 Aussie kids experienced harm on the platform—will more countries follow?
🤖 Google’s AI vs. Fake Traffic
Google is doubling down on AI to fight fake traffic in ads. The goal? Cleaner data, better results, and more reliable insights from your Google promotions—finally making those ad dollars work smarter, not harder.
🎶 Instacart Goes Full ’90s
Instacart is capping its summer ’90s nostalgia campaign with its first live event—a free concert headlined by Third Eye Blind on Sept. 4. From throwback ads to decade-inspired discounts, the grocery app is serving millennials both vibes and savings.
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