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Welcome to 2019, where Influencer Marketing is a multi-billion dollar industry and Micro-Influencers are the largest growing trend that companies are investing in to promote their brands. While Macro-Influencers are household names with a massive following, Micro-Influencers occupy a niche category with a loyal following of highly engaged audiences between 10K-50K followers. The difference between Macro and Micro-Influencers are considered more trustworthy by their followers because their modest following is more relatable. Further, Micro-Influencers are able to create an emotional connection with their audience through content that their audiences align with. Check our list of Micro-Influencers that crushed it in 2018 and are must-follow for 2019.
Dani@dreaminginsatin
Dani is a mindful mama to 3 little girls in Toronto. Her feed is filled with vibrant pics of her family in the cutest little outfits (hello matching cactus bathing suits and onesies) and sprinkled with her favourite self-care tips. Follow Dani’s adventures in Toronto with her family.
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Alexandra@lexxandra
Alexandra and her husband Mathieu live in Toronto with their little son Joshua. Alexandra’s clean and sunny feed documents her family travels and adventures in motherhood. Tag along on Alexandra and Mathieu’s parenting journey!
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Eve is a French Canadian mom living in Toronto with her husband and children Elliot and Chloe. Eve loves fashion and splurging on some high-end pieces #relatable. As a self-declared foodie, Eve’s blog has lots of recipe and tips for fellow food lovers!
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Emilie@brookandpeony
Emilie is a French Canadian mama who lives just outside of Montreal with her daughter Brook. Emilie is an artist and interior designer. Her apartment was even featured on Apartment Therapy and is reminiscent of Scandinavian design and truly inspiring for those who love clean and simple interiors.
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Kassandra@kassandradekoning
Kassandra is a country girl born and raised in rural Ontario. Kassandra and her husband have two boys and a newborn girl Scottie Sue. We love Kassandra’s DIY and home decor tips. Follow the #littledekonings on their journey to building their dream home and for all your interior design inspiration.
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Kyal@kyallegend
Kyal is a Toronto based actress and dancer who naturally embodies that ‘cool girl’ vibe we are all trying to accomplish. Currently, Kayal is starring in the Disney show ‘Backstage’. Follow this beauty for major style inspo.
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Joelle@lapetitenoob
There is no other way to describe Joëlle’s feed other than ‘pretty in pink’. Joëlle pretty much invented millennial pink before it was cool. As Elle Woods said: “Whoever said orange is the new pink is seriously disturbed”.
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Karolane@karolanerondeau
From simple interiors to lush greenery, Karolane’s Instagram is so serene. This Montreal creator is a must watch for 2019!
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Krystle@dineandfash
Krystle is a corporate lawyer from 9 to 5 and after work she dishes the latest on food and fashion in Toronto.
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Safinaaz@thegreycanvas
Safinaaz is an engineer by day, fashion and lifestyle blogger by night, and 24/7 mom. From travel, food, fitness and style, Safinaaz aka The Grey Canvas is here to inspire us in 2019.
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Alicia@alicia_haque
Meet Alicia aka the girl behind the travel blog Go Live Explore. Alicia is a Brit living on the West Coast and wants to encourage people to go outside, experience the world, and take on new adventures!
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Alexa@seriouslyalexa
Alexa’s photos pretty much speak for themselves. This Halifax babe captures stunning landscapes from the East Coast and beyond.
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Alexandra @tovogueorbust
Alexandra is a West Coast travel blogger with an eye for style and beautiful destinations. Satisfy your wanderlust with this frequent flyer!
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Andrea @andrealachance
Andrea is a mountain loving, nature seeking gal. Check out her adventures in the Great White North!
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Dee capture amazing content from her travels all over the world. From the streets of Toronto to the beaches in Bali, Dee always travels in style.
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Flora @thefloralaw
Flora is a chic fashionista from Vancouver. Flora’s fresh and simple style is so on point and her blog is our go-to for the latest in beauty and fashion.
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Jenna @jennabitovenaumovich
Jenna is a style-maven and is constantly pushing the boundaries of fashion with the most glam outfits in Toronto.
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Annie @fabincblog
Meet Annie, aka the beauty behind the blog Fashion and Beauty Inc. Annie’s photography captures the latest in fashion and art in Toronto and New York. Follow Annie on her culture trips and get swept away in her elegance!
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Chantelle @big.chantellle
Chantelle’s street-style is everything. We love her effortless vibe and sweet sunglasses.
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Jules @mademoisellejules
Meet Mademoiselle Jules, the fashion and beauty blogger from Montreal. With an eye for the finer things in life, Jules is a must-follow for the latest in luxe fashion.
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Didier @didieryhc
Catch Didier workin it in the streets of Toronto or a local cafe. We love Didier’s minimalist chic style and yummy food pics.
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Christian @dj_kondo
Christian is entrepreneur and DJ from Montreal with a serious sense of style and suave. Follow to see what trends he will be wearing in 2019!
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Jonathan @jonathancavaliere
As Barney Stinson infamously said: “suit up”. Jonathan seriously knows how to work a well-tailored suit and a bowtie. Take note boys!
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Derek @derekjacobkesseler
You may recognize Derek from Big Brother Canada. Check out this BC boy’s slick street style. Also, if anyone knows what shampoo he uses, let us know #hairgoals.
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Christian @christianconfidential
Thankfully Christian doesn’t keep his style tips confidential because we don’t know what we would do without them. Check out Christian’s Insta to see what major looks he is serving in 2019.
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Kelsey @thekelseyrose
Kelsey is a Toronto-based personal trainer and lifestyle coach who inspires people to live a healthy lifestyle and discover the best versions of themselves. Follow for fitspiration or actually check out one of her classes!
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Zineb @bibouzi
Zineb encompasses all things wellness, from healthy eating, fitness, and green beauty. Check out this Montreal mama for your daily dose of wellness.
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Marlie @kale_and_krunches
Marlie aka Kale and Krunches keeps it real about wellness, healthy eating, and how to get your butt to the gym when your couch is calling your name. Follow her pregnancy journey with #babykale in 2019!
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Jordana @ihartnutrition
So you want to start the New Year off right but have no idea what to make for dinner. Look no further! Jordana, the creator behind I Hart Nutrition has the best healthy recipes that actually taste amazing.
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Cam @camleeyoga
Cam is a yogi from Vancouver who posts stunning photographs of herself doing yoga in the great outdoors. Let Cam help you channel your inner yogi!
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Are you looking to promote your brand through Micro-Influencers with highly engaging audiences of your desired target demographic? Contact us today to find out how we can help!
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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