YouTube offers a variety of video and banner ads that allow brands to target users based on location, topics, keywords, strategic placements and takeovers, video remarketing advertising, and a variety of demographic features.
YouTube has over one billion users, and these individuals consume hundreds of millions of hours on YouTube everyday. It is the second most used search engine next to Google, and if you’re not present on YouTube, your competitors are.
Leveraging YouTube stars who have a strong following that lies within your brand’s target demographic can be very effective if the proper planning and strategy are behind your digital marketing program.
YouTube has the highest concentration of video Influencers in the world. At The Influence Agency, we have an exclusive roster of influencers that write, shoot, edit, and produce high quality video that is widely viewed and shared throughout the Internet.
Video content often takes the form of product reviews, How-To videos, general education or entertainment, social observations, and more. When it comes to strategy, high quality video production requires a greater level of planning.
Unlike photography or written content, video content often requires location selection, audio, B-Roll, camera operators, and more. So it’s certainly a larger production. Having said that, many influencers are having great success with raw unscripted videos shot directly from their phone – and the advent of Instagram stories and Facebook Live has certainly accelerated this trend.
So how do you plan content that will influence people? It starts with research. What are people searching for? What questions are people posing to search engines? What trends have been emerging in your industry?
Based on these answers, a content strategy is formed to address the most pertinent topics and themes. Once these topics and themes are identified, it’s all about pushing the message to the right communities. This is done through influencer marketing, and through paid advertising in the YouTube platform.
People love video.
90% of users say that product videos are helpful in the buying process. And 80% of users remember a video Ad they viewed in the last month. People are continuing to consume video at a growing rate, so it’s important for marketer and brands to adapt their strategies in kind.
Depending on the product or service a business is trying to promote, sometimes video is not just the most effective form of advertising, but can be the only true medium to showcase what it is that makes your business so special – that’s why influencers with a strong video presence can be a perfect compliment to your marketing mix.