Turn your online store into a selling powerhouse! Design an e-commerce website that drives sales and increases profits.
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The Influence Agency is a one-stop source for all your digital advertising, marketing, and creative web development needs. Our team of experts has worked with hundreds of companies across diverse industries to ensure their message is conveyed across a variety of platforms. One of these platforms is through e-commerce websites.
It’s hard to ignore that we’re living in a digital age. With more and more people online, shopping habits have pivoted to reflect those behaviours. In fact, retail e-commerce sales reached record highs in 2020, with a 110.8% year-over-year increase compared to May 2019.
Small and medium-sized businesses (SMB) are now implementing e-commerce business strategies in innovative ways to compete with big box stores. We understand the competitive nature of online retail, which is why e-commerce website design is something The Influence Agency specializes in.
Creating an online store for your business starts with The Influence Agency. As a top e-commerce website design company in Toronto, we’ll strategically produce unique and creative concepts that will make your content and products catch the eye of your target market. Great products receive the attention they deserve when they’re well-presented.
If you’re looking for a team that can develop integrative virtual storefront tools to help your e-commerce website succeed, our experts have got you covered.
Having successfully collaborated with hundreds of companies from various industries, we’ve built a reputation as a trusted e-commerce website design company with experience in every niche. The different types of businesses that partner with us to develop e-commerce sites include:
Clothing and Fashion
Home and Garden
Electronics
Beauty and Cosmetics
Home and Decor
Healthcare
Jewellery and Accessories
Crafts and Books
Cannabis
Food and Drinks
Artwork
& more!
No matter the industry, our team’s creativity continues to transcend boundaries in the world of e-commerce website design.
Request A QuoteWith its drag-and-drop website design interface, Shopify is ideal for small- and medium-sized businesses that are beginners in the world of e-commerce website designs. Its features include:
To jumpstart your e-commerce website design process, start by sending us an email or submit a contact form. As soon as we receive this, we’ll reach out to you to schedule a discovery call. This way, we can get a clear picture of what your creative vision is for your online store. We want to know what your goals are in terms of target audience, functionality, and aesthetics—and then we’ll start the meticulous planning to help you get there. At The Influence Agency, we’ll combine your vision with our creative expertise to achieve exceptional results.
Our team of Toronto-based e-commerce web designers will integrate your creative insight with their unique approach in order to put together a series of mood board mock-ups for you to review. Your feedback at this point will bring us a step closer to curating the most ideal design for your online store. We will only proceed to the e-commerce web development phase of the project when you give us your seal of approval on every aspect of the proposed design.
After receiving the green light from you on all elements of the design, our team will move on to the next steps of the process. On your chosen e-commerce platform, The Influence Agency’s design and web development experts will carefully build your store to make sure that every element stands strong.
Not only will we ensure that your e-commerce website has a visually appealing style, but we’ll also take care of its optimization for a unique user experience. This is a vital factor in the success of your online store. With our website optimization services, we’ll look after key aspects such as search engine optimization, conversion rate and site speed optimization, as well as your site’s responsiveness across all devices such as desktops, mobiles, and tablets.
Another reason why we’re a top e-commerce website design company is that we always guarantee quality. After designing and optimizing your company’s online store, it’s part of our process to go through user-testing to ensure that your customers’ visit to your site is smooth-sailing. We’ll check for bugs and technical issues to ensure a high-quality e-commerce shopping experience.
It’s launch time and we’re right behind you. Before and after your e-commerce website goes live, you can count on our 24/7 email support team to assist you with any concerns you might have along the way.
Our support for your e-commerce website doesn’t have to stop after it’s launched. Through our digital marketing services, we can monitor user behaviour and trends to strengthen your business’ strategies. Every e-commerce website is established with the intention to grow continuously and make it big. Our team’s experts can help you get closer to that goal.
e-commerce sites are all about selling directly to individual consumers. Typically, these customers purchase products or services for personal use.
e-commerce sites involve one business selling to another business. The companies who purchase from B2B sites might then offer these products or services to their individual customers.
The main difference between B2C and B2B is the target audience. This is important to keep in mind when designing an e-commerce website. Customers landing on your page should get a clear idea of your business model. B2C and B2B sites usually have a big difference in their tone and presentation.
With individuals being the sole decision-makers, converting B2C site customers usually happens at a quicker pace. Because of this, dynamic and flashy graphics are used for e-commerce site design to create a sense of urgency and evoke an “impulse buying” response.
With B2B sites, a larger number of people and different levels of the organization will need to be convinced before making a purchase. Using high-level copy and creating an educational digital experience works best for B2B e-commerce web designs.
You don’t just want your e-commerce website design to look great, you need to make sure that the entire e-commerce experience feels like a walk in the park for your customers. Here’s what that entails:
Studies show that even a one-second delay in web page load time can result in 11% fewer page views and a 7% loss in conversions. We won’t let that happen. These are the requirements we’ll take care of to ensure a high-performing e-commerce website.
The majority of online customers use their phones to navigate online stores and so the experience should be tailored to this device as well. A high-performing website is a key factor in conversion rates. Our team will help you create optimal front-end delivery.
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The last thing you want potential customers to feel when they end up on your e-commerce site is that they’re completely lost. Designing a heading that can easily direct people through the appropriate sales channels highly contributes to conversions. An intelligent structure will deliver an ideal e-commerce website experience.
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With an increasing amount of security threats online, you have to make customers feel that they are safe spending money on your website. Ransomware and phishing attacks have caused the downfall of many companies. With our e-commerce web design team at the ready, you’ll be able to prevent losing customer trust and keep their data safe with the tightest security measures in place.
Get StartedEvery page on your e-commerce website is an opportunity to convert potential customers. Having an excessive amount of these pages won’t do the trick. It’s all about having the right pages.
The cost of designing an e-commerce website depends on the scope of the build. The extent of development that our e-commerce web design team puts into your site will determine the cost. This will be discussed during your initial discovery call with our team.
Choosing the best website builder for your e-commerce page depends on your needs in terms of user interface, SEO features, monthly plans, and payment options. Whether you’re a small business or a larger-scale company, there’s surely a platform that can cater to what you’re looking for. Shopify, WooCommerce, BigCommerce, and Magento are among the top platforms for building online stores.
A good e-commerce site design is visually stunning and easy-to-navigate. High-speed loading time and tight security will make an ideal digital experience for your site visitors. Our team believes that your products and services will shine best when they’re presented in creative ways.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
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"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"
Not only is our team composed of experts in e-commerce website design, but The Influence Agency has specialists in every field of digital advertising and marketing. Every single element of your e-commerce website will be designed through expert planning and will be carefully curated with all these strategies in mind. Our team provides both extraordinary e-commerce website designs and strategic marketing to ensure an ideal digital experience for your customers.
Our e-commerce website design team has developed stand-out online stores for dozens of companies in every possible industry. With our skillset, you’ll see sales shoot up—and have customers clicking “add to cart” in a flash.
To start building your e-commerce website, contact us today!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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