By leveraging online personalities who possess audiences that match your key demographic, we create life-time brand ambassadors that promote your business to the masses through influencer marketing.
Influencer marketing is about marrying the right social media personality to the right brand to produce quality advertising that resonates and engages.
The Influence Agency pre-screens and qualifies social media influencers based on the products and brands they already use and enjoy in their day- to-day life and match their interests.
The next step is to match the influencers in our database with the business, and business objectives, of the advertisers for the perfect fit.
From there, working with both the client and the influencer, a compelling piece of content is generated that will be shared through various social-mediums (such as Instagram, Twitter, Facebook and YouTube) to ensure reach, engagement and the growth of the client’s own social media profiles and pages – leading to wider brand exposure, to the right audience.
Today’s consumers of advertising are increasingly more savvy and critical of the messaging they are seeing. Gone are the days where an advertising message and proposition were taken at face value. In an online world where advertising is seen more as intrusive than valuable, advertisers have to find a new way to connect.
Endorsements from celebrities can be out of reach based on their existing affiliations and cost of doing business.
This confluence of circumstances has created a perfect storm for influencer marketing because it solves the problems of access, to an added level of trust in the delivery of strong marketing messages.
That’s where we come in. We connect the dots, and work with both the advertiser and influencer to create the message. An advertiser can now be broadcasted by someone who trusts them who is in turn, trusted by the market they wish to connect with.
The Influence Agency is a collective of industry leading digital marketing experts that work with and hold close relationships with the largest brands in the world.
Boasting an inventory of over 10,000 social media influencers, each with large followings in almost every category from pro sports, fashion, foodies, to music; we specialize in pairing businesses with like-minded social media icons who become brand ambassadors for your business.
Our creative process is founded on research and planning. While our strategy is rooted in producing engaging content, and deploying it through Social Media, SEO, PPC, and Community Building initiatives.
Our management is rooted in vast experience, and our reporting is backed by deep analysis – so you know exactly how each initiative has impacted your business.
If you have any questions or concerns, please contact us
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Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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