GEO, or Generative Engine Optimization, is the practice of optimizing content for AI-powered search and generative engines rather than traditional search engines. In GEO SEO, the focus is con creating clear, authoritative, and well structured content that generative AI can easily interpret and present in responses As AI-driven search tools like Google SGE and ChatGPT emerge, GEO helps brands remain visible in conversational and AI-generated search results.
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