Landing Pages

A digital Landing Page is a web property that guides users to perform a specific action. This action is typically some combination of generating a phone call, filling out a form, downloading an e-book or whitepaper, registering for an event, or completing a transaction.

Successful Landing Pages include a thoughtful user experience that informs the design of the page, and the page is dedicated to satisfying the goal of your campaign.

OUR PROCESS

In order to create a successful landing page, you must define the goal of the page. The goal could be to sell product, generate a lead, or to build an email list. Whatever the goal, it must be clearly defined in order to reverse engineer the buying process.

Once the goal is identified, the next step is to create a user experience that guides users to complete that goal – and it’s an ongoing process. What works today may not work tomorrow, so it’s important to continually test the effectiveness of your landing page design. This can be accomplished through A/B Testing, and it’s a great way to ensure your business decisions are guided by data rather than intuition, especially when engaging in cost-per-action strategies like Pay-Per-Click.

But before you can test the effectiveness of your landing page, you need a sufficient amount of traffic to provide a legitimate sample size. So it’s important to have a marketing strategy that will drive users to your page. That’s why a successful landing page is part of a broader strategy that includes platform selection, strategic messaging, and proper targeting.

Landing Pages - The Influence Agency

WHY IT’S IMPORTANT

You can spend millions of dollars on digital marketing, but if you drive users to a sub-par landing environment it’s a waste of money.

The quality of a landing page determines whether or not the campaign is a success, and whether you reach your goals.

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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The Influence Agency: Influencer Marketing Toronto