From AI takeovers to collabs straight out of our dreams, brands and platforms everywhere are reinventing themselves — or at least trying to. Whether it’s a caffeine-fueled fandom, a platform mid–identity crisis, or a full-on productivity glow-up, one thing’s clear: everyone’s in their rebrand era!!! Stay tuned for mine (kidding)… onto this week!
🎀 Gap’s Fire Collab Streak Continues!!
Gap is on a collab hot streak!! After its viral drop with KATSEYE, the brand teams up with Sandy Liang for a nostalgia-fueled collection. Her short film Sandy’s Dream Closet reimagines Gap’s Y2K staples through a girly-grunge lens, fueling the brand’s Gen Z comeback. A+ from us Gap!
📱 Reels in Main Feed??
Instagram is testing a new layout in India (and maybe globally 👀) that opens the app straight to Reels instead of the regular home feed. With short-form video driving most of IG’s growth, the platform’s clearly doubling down on a video-first future—but will users scroll with it, or scroll away?
❤️🔥 Starbucks Enters Its Swiftie Era
To celebrate Taylor Swift’s 12th album, The Life of a Showgirl, Starbucks transformed its Nashville store into a full-on Taylorverse with vinyl pop-ups, photo booths, and global listening parties. The first 113,000 Rewards members who caught the hidden in-app “easter egg” scored a free drink.
🤖 Figma Gets an AI Glow-Up
Figma just teamed up with Google to bring Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 straight into its design suite, serving faster image generation, smarter edits, and a productivity glow-up for 13 million users.
👀 Threads Just Pulled a Reddit
Threads introduced Communities, described as casual spaces to share unique takes on topics you care about. With custom tags and dedicated feeds for deeper conversations… it’s reminding us of someone else we know and love — Reddit.
Want More?
Stay on top of the latest industry updates with us as your go-to source for all the news, trends, and insights! Subscribe to our newsletter for monthly updates on the marketing campaigns we love, trends we’re watching, and the platform updates you must know.