Influence purchasing decisions. Big time.
TikTok is changing the marketing landscape by driving discovery, consideration, and purchases in unique ways.
Expand your brand equity.
TikTok helps further develop your brand’s value and personality.
Grow brand awareness to reach the right audience.
Its large audience base, localization, and viral nature boost exposure to find your target audience.
Endless content possibilities.
TikTok encourages users to maximize creativity with a variety of formats that can capture attention.
With The Influence Agency’s holistic approach to TikTok Marketing, brands experience a synergy of various game-changing strategies that steal the spotlight on the platform.
Prior to launching your brand’s presence on TikTok, it’s important to research your target demographic and determine what your unique value proposition will be on the platform. These considerations can help guide your strategy:
After determining a winning strategy, our team will work with you to create best-in-class content leveraging:
Our creative team members are experts at capturing and editing high-quality video into social-first content that cuts through the noise in the fast-paced world of TikTok. A calendar is created from this original content, guided by the established cadence and content pillars of your brand. From concept through to execution, we will help connect you to your audience with relevant and engaging video that speaks to them.
Your success on TikTok relies heavily on connecting with your community and building an engaged audience—your followers want to feel like they’re being heard! Our engagement team members are experts at building positive brand sentiment, forging relationships, and employing active engagement strategies that keep your brand top of mind:
The final piece of the puzzle is gathering analytics and assessing the performance of your content, tying back to the key KPIs established in Phase 1. From this assessment, we can determine what content is resonating best with your audience and tweak or replicate it as necessary for continued success.
Is your brand only looking for expert guidance on how to navigate the TikTok platform rather than the actual production of content?
The Influence Agency has got you covered. Our consultations on TikTok growth strategy are specifically for brands seeking expert suggestions on best practices, content ideas, and trending topics without the need for our team to create or deploy the content. This lays the foundation for brands that have the resources to film and edit content in-house.
What is branded content on TikTok?
On this platform, byte-sized video content is king. And seamlessly incorporating your brand’s tone, aesthetic, lifestyle elements, and value proposition into these videos is what it takes to create original branded content that leaves a powerful and lasting impression.
The world of TikTok features a nuanced tone that’s all its own—and The Influence Agency is here to help brands carefully develop their strategy and incorporate specific guidelines so they can adapt to the culture of this dynamic platform. This involves the following:
As an agency taking the lead in TikTok content creation, The Influence Agency is empowering companies to create custom branded content for ads, trending content, engaging content, and more.
Start dreaming up high-quality, engaging content with a full-service agency that’s always on the pulse of all trends on the platform and consistently innovating how to leverage current and evergreen trends.
TikTok is an exciting and growing platform that is vital to any modern marketing strategy. In fact, 40% of Gen Z now prefer using TikTok and IG as search engines over Google. So whether you’re a small/medium business or a large global brand, TikTok ads offer a unique opportunity to reach a demographic with purchase intent that you can’t afford to ignore.
Amplifying all other types of TikTok marketing efforts is made easy through paid ads. Creating engaging content that feels at home on the platform is at the tip of the spear for your TikTok ads strategy.
Whether you’re aiming to partner with established TikTok content creators through Spark ads or prefer traditional methods to connect with your audiences via hashtag targeting, video interactions, etc., The Influence Agency is here to set up your campaign for success.
Teaming up with the leading TikTok marketing agency ensures you won’t have to do any of the heavy lifting. Here’s how our process works:
Contact The Influence Agency to get started with premier TikTok campaigns!
Dive into TikTok influencer marketing to instantly connect with the loyal audiences of the platform’s biggest stars.
No matter what influencer genre you plan to collaborate with—from traditional ones like lifestyle, fitness, and fashion to niche categories like NFTs, reiki healing, frisbee golf, and anything you can think of—The Influence Agency can make the connection. With the largest database of influencers in North America and access to thousands of TikTok influencers, creating double-tap-worthy content with the platform’s most popular personalities begins right here.
The key to effective TikTok influencer marketing is to let go of the creative control a little bit more than what you would find on other platforms like Instagram or YouTube. TikTok’s fun, casual, and silly nature is what sets it apart from the rest—and a TikTok influencer’s strong suit is their ability to embrace this uniqueness and leverage it to bring out your brand’s best entertainment chops.
TikTok influencer marketing is simple and involves the following steps: influencer sourcing, brief creation, influencer listing, work back schedule, influencer content creation, client review of content, content deployment, and reporting.
TikTok currently features five ad formats:
The minimum spend for a campaign on TikTok is $500, and it costs an average of $10 per CPM (cost per 1000 views). The higher-cost forms of TikTok advertising include brand takeovers, which range from $50,000 to $100,000. Meanwhile, hashtag challenges have a flat fee of $150,000 for six days.
Beating the TikTok algorithm involves using the right hashtags, keeping captions short to increase view time, using trending music, and posting at the right hour.
Learn more about how TikTok’s algorithm works by viewing our blog: How To Get TikTok Famous: The TikTok Algorithm Explained.
TikTok analytics are divided into three categories: account overview, content insights, and follower insights.
Account overview displays the following information:
Content insights display analytics on the following elements:
Follower insights share the following data:
The best types of TikTok content usually revolve around tips, hacks, challenges, contests, and songs. Sharing valuable knowledge and encouraging audiences to engage are the best ways to boost brand awareness. Our creative team will help you understand what type of content performs best on TikTok in your niche.