Say bye-bye to bulletin boards. We’re PIN it to win it
Inspire your customers on the most curated, intent-driven platform
Advertising on Pinterest involves paying to promote pins (such as video ads, collection ads, carousel ads, or shopping ads,) on the platform. The goal of paid advertising on Pinterest is generally to boost awareness, consideration, conversions, and sales.
Data shows that Pinterest advertising results in 2.3x more efficient cost per conversion than ads on social media and 2x higher return on ad spend for retail brands compared to social media.
Sound (P)interesting?
Then, it’s time to team up with The Influence Agency, a leading Pinterest advertising agency, to start amplifying your brand on the platform.
Creating Pinterest ads that pique audience interest begins here with The Influence Agency.
Whether it’s Toronto, New York, Los Angeles, Chicago, or Las Vegas, our team of digital experts consistently succeeds at designing Pinterest ads that spark inspiration across the world. From local to global companies, we’re a team that specializes in cutting through the noise and bringing brands to the foreground.
As a leading Pinterest advertising agency, we’re here to compel target audiences to pin their sights on your brand.
Pinterest is a haven for new ideas and inspiration. Its 444 million active monthly users are mainly on the platform to make new discoveries—and the fact that
97%of searches are unbranded proves that every brand, big or small, has a shot at boosting awareness. In fact, 46%of weekly Pinners have discovered a new brand or product on the platform.
The possibilities of Pinterest advertising are endless—you’ve just got to play your cards right.
Stand out in the eyes of Pinners with captivating content designed by The Influence Agency.
Whether it’s in-house photography, videography, stop motion, or graphic animations, we’re a trusted Pinterest advertising agency known for designing Pinterest ads that exceed expectations and deliver stunning results.
Give your branded content and Pinterest ads a glow-up with The Influence Agency’s digital experts.
With The Influence Agency’s premier marketing services, you can put the “social” back into social media account management.
To truly build a strong social media presence, stunning content needs to be complemented by the right management strategies. It’s not just about standing out from the crowd—it’s about making a connection with the crowd as well.
So whether it’s engaging with comments to create a sense of community and build customer loyalty or following other accounts on the platform to create a solid network, we’ll take care of all of the little elements that contribute to creating a remarkable online identity.
Capable of reaching over 226 million people on the platform, advertising on Pinterest continues to climb its way toward being one of the
most effective marketing tools. And when paired with various other powerful digital strategies, it’s only a matter of time before your brand reaches immense recognizability.
Spread the word across various platforms with The Influence Agency’s holistic digital marketing services. Elevate your digital identity with influencer marketing, content strategy, web development, and search engine optimization.
We’re here to help boost your brand to its fullest potential across various avenues. Before you know it, all roads lead to your company. Everything you need to make your mark in digital spaces can be dreamed up with our team.
Click here to see our full list of services.
Countless brands across diverse industries have turned to The Influence Agency to boost brand awareness through Pinterest ads. From the first stage of in-depth social discovery to content production and accurate reporting, every step of our process is fuelled by unparalleled creativity and innovative strategies. This is how we’ve earned our reputation as a leading Pinterest advertising agency.
Let’s inspire people to move in the direction of your brand. Here’s how we’ll put the spotlight on you through Pinterest advertising:
If you’re going to take a shot at Pinterest advertising, then you’re going to want to sharpen your aim. And it all begins with understanding the specific audience you’re trying to resonate with.
How can you seamlessly connect with your key demographic and inspire them to give your brand a second look? How do you design advertisements that don’t feel like ads at all? Often, that’s where influencer marketing steps in.
While it isn’t the only way to connect with your target audiences, it certainly is one of the most effective. This tried-and-tested strategy involves teaming up with an individual whose built a community of loyal followers in online spaces. Whether you collaborate with a style icon, athlete, musician, or activist, the goal of influencer marketing is to boost brands through campaigns that carry a social-proof message of authenticity and trust.
The second phase is all about producing branded content with next-level aesthetics and thought-provoking messages. Count on The Influence Agency, a leading Pinterest advertising agency, to get the job done flawlessly.
From photography that demands attention to videography that steals the scene, our team knows exactly how to create branded content that makes an impact.
How you want your brand to be perceived by Pinners is what we’ll dream to life. When you pair your brand goals with our digital expertise, advertising on Pinterest will exceed all your expectations.
The third phase in our paid advertising process marks the beginning of the campaign execution stage.
Brand awareness, video views, consideration, conversions, and catalogue sales are the options available in terms of campaign objectives. Whether you’ve got your brand goals all figured out or need the input of digital experts, we’ve got you covered. We’ll take care of all the little details that make a huge difference.
As a leading Pinterest advertising agency, we’re here to set it all up for you—and set you up for success in the process.
If Pinners missed answering your call-to-action the first time, then maybe all they need is a little nudge to hear you a bit louder—and that subtle nudge comes in the form of retargeting ads. Did you know that users are 70% more likely to convert when retargeting is used?
Retargeting ads are your shiny second shot at finally persuading a lead. They allow your business to show targeted ads to the users who visited your website but didn’t complete a conversion, such as purchasing an item, filling in a contact form, downloading a file, etc.
From the start line to the finish line, expect nothing less than dedication and accuracy from The Influence Agency.
Reviewing a campaign strategy is one of the most vital steps in the process of paid advertising on Pinterest. These assessments help our team and the clients see campaign highlights and where there might be room for improvement. This enables us to make adjustments where necessary while setting the foundation for your future campaigns.
As a leading Pinterest advertising agency, our team is known for delivering successful results. Providing accurate reporting about how it all played out is all part of our winning process.
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Depending on the goal of your Pinterest ads, the average cost falls within the following range:
Studies show that 83% of weekly Pinterest users actually make purchases based on the content they see from brands on the visual platform. Add the fact that 70% of users claim that Pinterest is their platform of choice when they want to find reliable new products, ideas, or services, and it’s clear that Pinterest advertising—when done strategically—is bound to open up new possibilities for brands.
If you’re new to Pinterest ads and would like to test it out first, you can bid for as low as $2.00.
For brands that are new to Pinterest advertising, it’s recommended to bid around $10.00 – $20.00 per day initially. However, if you want to invest on a larger scale and learn about the ropes at a much faster pace, then $50.00 per day would be a great amount to start with.
If your goal is to drive web traffic, then the cost will be set to “pay-per-click,” which costs around $0.10 to $1.50 per click.
On the other hand, building brand awareness follows a CPM or “cost per thousand impressions” model, which ranges from $2.00 to $5.00.
If you have any questions or concerns, please contact us
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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