Social Discovery & Research
If you’re going to take a shot at Pinterest advertising, then you’re going to want to sharpen your aim. And it all begins with understanding the specific audience you’re trying to resonate with.
How can you seamlessly connect with your key demographic and inspire them to give your brand a second look? How do you design advertisements that don’t feel like ads at all? Often, that’s where influencer marketing steps in.
While it isn’t the only way to connect with your target audiences, it certainly is one of the most effective. This tried-and-tested strategy involves teaming up with an individual whose built a community of loyal followers in online spaces. Whether you collaborate with a style icon, athlete, musician, or activist, the goal of influencer marketing is to boost brands through campaigns that carry a social-proof message of authenticity and trust.
Branded Content Production
The second phase is all about producing branded content with next-level aesthetics and thought-provoking messages. Count on The Influence Agency, a leading Pinterest advertising agency, to get the job done flawlessly.
From photography that demands attention to videography that steals the scene, our team knows exactly how to create branded content that makes an impact.
How you want your brand to be perceived by Pinners is what we’ll dream to life. When you pair your brand goals with our digital expertise, advertising on Pinterest will exceed all your expectations.
The third phase in our paid advertising process marks the beginning of the campaign execution stage.
Brand awareness, video views, consideration, conversions, and catalogue sales are the options available in terms of campaign objectives. Whether you’ve got your brand goals all figured out or need the input of digital experts, we’ve got you covered. We’ll take care of all the little details that make a huge difference.
As a leading Pinterest advertising agency, we’re here to set it all up for you—and set you up for success in the process.
Set Up Retargeting
If Pinners missed answering your call-to-action the first time, then maybe all they need is a little nudge to hear you a bit louder—and that subtle nudge comes in the form of retargeting ads. Did you know that users are 70% more likely to convert when retargeting is used?
Retargeting ads are your shiny second shot at finally persuading a lead. They allow your business to show targeted ads to the users who visited your website but didn’t complete a conversion, such as purchasing an item, filling in a contact form, downloading a file, etc.
Review Strategy & Report Results
From the start line to the finish line, expect nothing less than dedication and accuracy from The Influence Agency.
Reviewing a campaign strategy is one of the most vital steps in the process of paid advertising on Pinterest. These assessments help our team and the clients see campaign highlights and where there might be room for improvement. This enables us to make adjustments where necessary while setting the foundation for your future campaigns.
As a leading Pinterest advertising agency, our team is known for delivering successful results. Providing accurate reporting about how it all played out is all part of our winning process.