As one of the pioneers in the influencer marketing scene, we’ve been a game changer from the very beginning with a strong head start. Our strong suit is helping brands tell their story in a way so captivating that audiences are always inspired to engage, delivering results above and beyond our clients’ expectations.
Brands all over the world turn to The Influence Agency to take their online presence to the next level. As a boutique agency offering custom digital advertising solutions, the experts on our team never fail to design branded content and campaigns that always win. We specialize in every area of digital marketing, including influencer and social media marketing campaigns, custom branded content, search engine optimization, and paid media.
Unlock a new level in your digital marketing skillset. Book an industry speaker from The Influence Agency for your next event.
FIND THE RIGHT SPEAKER FOR YOUR EVENTHelping brands succeed in a digital world is a mission that our team consistently accomplishes. Along the way, we’re passionate about sharing ideas that can promote the growth of other professionals in the digital marketing industry as well. And what better way to learn than from industry leaders themselves?
Here are the types of speaking engagements that our experts are available for:
Michael Landry is a Managing Partner and the VP of Strategy at The Influence Agency. Having consulted hundreds of companies on their approach to digital, he now works behind the scenes to ensure The Influence Agency is well-positioned to grow with the evolving digital landscape by making investments in and outside of the agency, as well as strategic partnerships. Michael works with our legal and finance teams but still finds himself working closely with his favourite clients, Client Success Managers and operations team. This combination gives him a clear view of the business up close and at 30,000 ft.
Speak with Mike
Stephanie Palasti is a Managing Partner at The Influence Agency and the VP of Client Success. She has over 10 years of experience in digital marketing, starting her career at Rogers Media, where she focused on Integrated Programs that involved digital, television, and print, managing Food, Fashion, Mom, and Sports brands. Stephanie then shifted her focus to traditional digital marketing, focusing on social media management, paid search, SEO, and more! As more and more clients were becoming curious about Influencer Marketing, The Influence Agency was born. Now, Stephanie has developed a passion for developing influencer marketing programs with complimentary digital marketing services.
Speak with Stephanie
Noah Parker is a Managing Partner and VP of Operations at The Influence Agency. Noah has been immersed in the world of marketing since 2005 and brings a wealth of experience related to all things digital and performance advertising, with specializations in both event and hospitality marketing, as well as Cannabis marketing. He has worked on developing and executing online marketing strategies for some of the biggest brands in the world including KPMG, New Balance, LCBO, PUMA, and The Green Organic Dutchman. Noah loves developing standout online experiences that are imaginative and captivating for users no matter what the audience.
Speak with Noah
Tom Yawney is a Managing Partner and VP of Business Development at The Influence Agency. Tom has created custom digital marketing plans for over 200 businesses and written nationally televised scripts for the Olympics, NHL, MLB, NFL, NBA, and SportsCentre. He has also written and produced original content picked up by the Globe and Mail, Toronto Sun, CBC, Metro, and National Post – and worked as a live television host for TV Cogeco, Rogers TV, with guest appearances on MTV. Tom is also the host of The Influence Agency's podcast and enjoys discussing the ever-evolving state of media, business, and futurism.
Speak with Tom
John Bastawrous is an Account Director at The Influence Agency. With over 8+ years of agency experience under his belt, he's helped build brands from the ground up and has also elevated already renowned brands to new heights. As a past TEDx Conference Host, John loves a good conversation! He has worked with the likes of Kraft Heinz, BIC, Molson-Coors, Jaguar Land Rover, The Green Organic Dutchman, and PUMA - just to name a few! If you love positivity then let’s chat! John is a big believer in enriching the culture in the workplace every passing day. He's always believed in pushing boundaries and still does so to this day for each and every client and member of his team.
Speak with John
Rocco is a multi-faceted designer with experience ranging from experiential marketing to traditional forms of graphic design. With an education in computational arts, Rocco boasts a love for design that is centred around efficient processes and clean structures. As the Art Director of The Influence Agency, he aims to empower his team to produce work that they are passionate about while helping them grow in their positions. In an ever-changing field, Rocco believes that iteration and re-learning are at the forefront of staying on top of the latest tools and technologies, as such, he encourages an open environment with the designers to share the floor and lead the team through challenges. Everyone has something to learn, and everyone has something to teach.
Speak with Rocco
Samuel is a creative, through and through. Formally trained in Creative Photography, his career path lead him to The Influence Agency, where he began as the first on-staff photographer in conjunction with his social media role. Today, with over 5+ years of experience, he works as the Creative Director for The Influence Agency, where he specializes in helping clients creatively execute their brand vision. Through photography, videography, and custom branded content, he assists his team by leading creative direction, ideation, and operational planning, as well as, art, visual, and set direction for our ever-growing list of Creative Media clients. Past and present clients include Staples Canada, Napoleon, Jamieson Wellness Inc., HoneyComb Hospitality, Harbour 60, and more.
Speak with Sam
Kitty Lana Carr is the Account Director of Creative Services at The Influence Agency. She co-spearheaded the inception of the custom branded content service offering and is passionate about working with clients to create custom videography and photography, supporting the deployment of this content through social media and paid media strategy. Kitty specializes in strategy for product photography and stop motion, having worked with well known brands including Jamieson Vitamins, Rakuten, KOHO, and Napoleon Grills. Kitty also helps clients execute a data-driven strategy for influencer marketing programs and supports overseeing the Client Success Manager department.
Speak with Kitty
Tanya always loved a good story, which is why she chose a career that let her tell them. She started her career in journalism then pivoted into the world of public relations, working alongside talent and brands across North America. Today she works as the Director of Communications for The Influence Agency, where she specializes in telling brand stories through social media. Tanya helps lead holistic strategies for brands by developing social content and communications that resonate and build strong, thoughtful communities online. Past and present clients include Napoleon, Spirit of York, Columbia Sportswear, Mountain Hardware, and more.
Speak with Tanya
Tyson is a digital marketing veteran with 10+ years managing diverse campaigns across all platforms and channels. He’s worked on both the client-side, overseeing e-commerce strategy for various brands, and in-house, collaborating with premier agencies across the country. With his role at The Influence Agency as the Director of Paid Media, Tyson uses his experience of sitting on both sides of the equation to develop strategies that marry client objectives, innovation, and the ongoing pursuit of conversion rate optimization. He leads his team with the twin pillars of collaboration and execution, always open to new ideas and product sets to help push the team forward.
Speak with Tyson
Stephen is a well-rounded HR professional who has found his home in the marketing industry. He has a passion for employee engagement and feels that HR doesn’t have to be complicated if you don’t want it to be! Stephen has recently been featured on recruitment.com sharing insights on the importance of onboarding in both physical and virtual environments. He’s able to support businesses through the labyrinth of employment laws that business owners often don’t have time to learn, providing solutions that work for everyone. Lead with love and positivity, and the rest is simple.
Speak with Stephen
For the last 15 years, Elijah has worked as an SEO Manager and marketing consultant in an agency setting, at home, and abroad. His experience is diverse ranging from search engine optimization (SEO) and creative strategy, to business development and affiliate marketing. He has managed teams both large and small, in-house and internationally. As the Director of Digital Marketing at The Influence Agency, Elijah leads the overall organic strategy and execution across a wide variety of clients, while ensuring teams are equipped and trained on the latest SEO and content marketing tactics.
Speak with Elijah
Ready to unlock a new level of expertise in your digital marketing skillset?
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Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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