Alt Text (Alternative Text)

Alt text, short for alternative text, is a brief description added to an image's HTML code that communicates its content to search engines and screen readers. In SEO and web accessibility, well-written alt text improves visibility in image search results and ensures an inclusive user experience. Effective alt text is concise, descriptive, and contextually relevant to the surrounding content. How Do You Write Effective Alt Text? Describe the image naturally in fewer than 125 characters, include target keywords sparingly, and avoid phrases like image of or picture of. Image alt text should accurately describe the image and provide value to the page. What is The Difference Between Alt Text and Alt Tags? Alt text is the actual written description of an image that appears in the HTML code, while an alt tag is the HTML attribute that contains the alt text.