YouTube offers a variety of video and banner ads that allow brands to
target users based on location, topics, keywords, strategic placements and
takeovers, video remarketing advertising, and a variety of demographic
YouTube has over one billion users, and these individuals consume
hundreds of millions of hours on YouTube everyday. It is the second most
used search engine next to Google, and if you’re not present on YouTube,
your competitors are.
Leveraging YouTube stars who have a strong following that lies within your
brand’s target demographic can be very effective if the proper planning
and strategy are behind your digital marketing program.
YouTube has the highest concentration of video Influencers in the world. At The Influence Agency, we have an exclusive roster of influencers that write, shoot, edit, and produce high quality video that is widely viewed and shared throughout the Internet.
Video content often takes the form of product reviews, How-To videos, general education or entertainment, social observations, and more. When it comes to strategy, high quality video production requires a greater level of planning.
Unlike photography or written content, video content often requires location selection, audio, B-Roll, camera operators, and more. So it’s certainly a larger production. Having said that, many influencers are having great success with raw unscripted videos shot directly from their phone – and the advent of Instagram stories and Facebook Live has certainly accelerated this trend.
So how do you plan content that will influence people? It starts with research. What are people searching for? What questions are people posing to search engines? What trends have been emerging in your industry?
Based on these answers, a content strategy is formed to address the most pertinent topics and themes. Once these topics and themes are identified, it’s all about pushing the message to the right communities. This is done through influencer marketing, and through paid advertising in the YouTube platform.
People love video.
90% of users say that product videos are helpful in the buying process. And 80% of users remember a video Ad they viewed in the last month. People are continuing to consume video at a growing rate, so it’s important for marketer and brands to adapt their strategies in kind.
Depending on the product or service a business is trying to promote, sometimes video is not just the most effective form of advertising, but can be the only true medium to showcase what it is that makes your business so special – that’s why influencers with a strong video presence can be a perfect compliment to your marketing mix.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"