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SafeBridge Financial

Finance | Lead Gen

Designing for Trust and Transparency: How we navigated
SafeBridge Financial's Website Redesign

Designing SafeBridge Financial - The Influence Agency
Designing SafeBridge Financial With The Elegance They Deserve - The Influence Agency
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SafeBridge Financial

Finance | Lead Gen

Designing for Trust and Transparency: How we navigated
SafeBridge Financial's Website Redesign

About

SERVICES

Web Design

CMS

WordPress

OVERVIEW

SafeBridge Financial has distinguished itself as a trusted authority in tailoring mortgage solutions to fit a variety of client needs, seamlessly guiding customers from the initial consultation to the final transaction with personalized strategies.

Despite their proven track record in optimizing mortgage outcomes, SafeBridge Financial’s online presence failed to fully convey the breadth and depth of their specialized services. The previous website lacked intuitive navigation and failed to engage potential clients effectively, leading to diminished online engagement.

In response, SafeBridge Financial has undertaken a digital transformation. Our goal was to craft an online presence that illustrates their bespoke mortgage services and fosters a deep connection with individuals seeking expert guidance to navigate their mortgage journey, ensuring alignment with both their immediate and future financial aspirations.

Design System

Primary - Gambarino

Gambarino, Sans-Serif - The Influence Agency

Secondary - General Sans

Secondary, General Sans - The Influence Agency

Primary Colours

Orange

#f06d1f

White

#FFFFFF

Dark Slate Grey

#1C3240

SafeBridge Financial Website Redesign- The Influence Agency

Our website revamp for SafeBridge Financial was focused on the idea of: sleek, user-centric design meets powerful lead generation. We’re streamlined for speed, ease, and conversion — reassuring clients that with Safebridge, they’re on the fastest route to optimal mortgage solutions.

Work with The Influence Agency
Website Revamp For SafeBridge Financial - The Influence Agency

The Outcome

The revamped SafeBridge Financial site drove impressive results, boosting user engagement and leads. Clients appreciated its modern design and wealth of information, setting SafeBridge Financial apart in the mortgage sector. The site effectively showcased expertise and deepened client relationships, reinforcing SafeBridge trusted industry standing.

The Revamped SafeBridge Financial Site - The Influence Agency
SafeBridge Financial Site Drove Impressive Results - The Influence Agency
Boosting User Engagement & Leads - The Influence Agency
The Revamped SafeBridge Financial Site - The Influence Agency
SafeBridge Financial Site Drove Impressive Results - The Influence Agency
Boosting User Engagement & Leads - The Influence Agency
A Structured, Uniform Design - The Influence Agency

Design System

A Structured, Uniform Design

At the heart of the website’s new look is a clean, organized design that clearly separates each mortgage service. We made sure clients can easily find and understand what they need, without any confusion.

The design system iterates on this approach, making it easy to keep the site consistent and easy to grow. It’s designed for everyone, aiming to make information clear and help more users get started with their mortgage needs.

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Styling

Simple animations that go a long way

Focusing on simple animations was crucial, enhancing user navigation toward the most relevant content and mirroring the sophistication of the SafeBridge Financial brand. These subtle motions guide users through the site, drawing attention to key information and services in an elegant, effective manner.

We integrated these animations thoughtfully throughout the site, ensuring they complement the content and enhance the user’s journey, reflecting the polished, professional nature of SafeBridge Financial.

Get in Touch

The redesigned SafeBridge Financial website highlights the impact of user-centric design, seamlessly blending structure, clarity, and subtle animations to elevate the brand. This strategic refresh boosted engagement and solidified SafeBridge’s industry leadership. A testament to the transformative power of thoughtful design, it’s clear that a focused, elegant online presence is key to business success. Discover how our expertise at The Influence Agency can elevate your digital footprint to new heights.

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