While millennials consume our social feeds, there’s a whole other generation of fashionistas, foodies, beauty gurus and more who are just as relevant as their younger counterparts. These creators are confident and have witnessed changes in trends and digital marketing for generations. Let’s take a look at some trendy influencers over 40!
Meet 54-year-old Grece Ghanem! Grece is a Montreal-based creator who puts together the chicest outfits! From bright colour-blocking to funky prints and statement accessories, she’s generated a loyal fan base of Instagram followers
Paul Mason is not only a runway model, but he has also become a champion for numerous causes including SickKids Hospital and the Terry Fox Foundation. We love his style and confidence on the camera and on the runway!
We love Mette Sorrig’s trendy looks! Her style is a mix of masculine and feminine, often wearing baggy bottoms, heels and a blazer. She inspires her audience to step outside of their comfort zone when it comes to style and we’re all for it.
Fashion influencer and content creator Lyn Slater inspires her audience through her one of a kind look. Her outfits are a representation of the fun, and the playful person she is! From dresses with sneakers to heels and boyfriend jeans, Lyn is a true trendsetter and isn’t afraid to go against the norm when it comes to her wardrobe.
Odile Chevassus is a model based in Quebec who loves to share content about her life, travel, and adventures. She’s always somewhere different on the map and we love that she takes her audience along with her. Be sure to follow Odile!
Lisa Tant is a former fashion Editor-in-Chief and currently at Nordstrom in our very own Toronto! She enjoys posting content about her pug, style, travel, and everything in between.
Helen Ruth Elam (aka Baddiewinkle) is an American Internet sensation who’s known for her tagline “Stealing Your Man Since 1928”. She’s fun, bright, colourful and doesn’t shy away when it comes to her wardrobe!
The Influence Agency specializes in connecting brands with content creators as well as managing and reporting on their influencer marketing campaigns. We make influencer marketing easy, which is why we are the leading agency for highly effective influencer marketing in Toronto.
Are you looking to partner with one of these creators? Contact us today!