While millennials consume our social feeds, there’s a whole other generation of fashionistas, foodies, beauty gurus and more who are just as relevant as their younger counterparts. These creators are confident and have witnessed changes in trends and digital marketing for generations. Let’s take a look at some trendy influencers over 40!
Meet 54-year-old Grece Ghanem! Grece is a Montreal-based creator who puts together the chicest outfits! From bright colour-blocking to funky prints and statement accessories, she’s generated a loyal fan base of Instagram followers
Paul Mason is not only a runway model, but he has also become a champion for numerous causes including SickKids Hospital and the Terry Fox Foundation. We love his style and confidence on the camera and on the runway!
We love Mette Sorrig’s trendy looks! Her style is a mix of masculine and feminine, often wearing baggy bottoms, heels and a blazer. She inspires her audience to step outside of their comfort zone when it comes to style and we’re all for it.
Fashion influencer and content creator Lyn Slater inspires her audience through her one of a kind look. Her outfits are a representation of the fun, and the playful person she is! From dresses with sneakers to heels and boyfriend jeans, Lyn is a true trendsetter and isn’t afraid to go against the norm when it comes to her wardrobe.
Odile Chevassus is a model based in Quebec who loves to share content about her life, travel, and adventures. She’s always somewhere different on the map and we love that she takes her audience along with her. Be sure to follow Odile!
Lisa Tant is a former fashion Editor-in-Chief and currently at Nordstrom in our very own Toronto! She enjoys posting content about her pug, style, travel, and everything in between.
View this post on Instagram
As a beauty editor, a smart reliable source was crucial. Dermatologists were super important, especially those who could explain products and cosmetic science in real terms. Vancouver-based dermatologist, and a three time recipient of the “Best Doctors in Canada Award”, Dr. Jason Rivers was one of my go-to experts when I was a Vancouver Sun style columnist. Thanks to him, I adopted using a daily sunscreen year round in my 20s. I applied it in a moisturizing formula over my face and down my neckline 365 days a year, and haven’t stopped. Today, whether I’m in sunny Puglia on vacation or walking Raffi on a cloudy fall day, I wear sunscreen every single day. And I was excited to see that Dr. Rivers is introducing his own collection of skincare essentials called @riversolskincare. I like its simple three step system that anyone can use. Another great Canadian success story! 🇨🇦📷 @tarawestphoto
Helen Ruth Elam (aka Baddiewinkle) is an American Internet sensation who’s known for her tagline “Stealing Your Man Since 1928”. She’s fun, bright, colourful and doesn’t shy away when it comes to her wardrobe!
The Influence Agency specializes in connecting brands with content creators as well as managing and reporting on their influencer marketing campaigns. We make influencer marketing easy, which is why we are the leading agency for highly effective influencer marketing in Toronto.
Are you looking to partner with one of these creators? Contact us today!
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"