20 Parenting Influencers to Follow
Influencer Marketing | 6 min read
15 HR Influencers to Follow
Influencer Marketing | 7 min read
When it comes to health, wellness, home decor, and food, mom knows best.
Mom Influencers are the go-to for the latest scoop on products for your little ones and for those of us just love to look at cute kids and #familygoals.
Mothers from all over the world follow top mom influencers for advice related to motherhood, must-have products for their kids, and tips such as “how to sneak three cups of spinach into your kids’ food without them noticing”.
Here are our top 49 mom influencers with the best advice from across Canada.
While some of us struggle to get out of bed at 11 am, others manage to juggle 5 kids, create beautiful photography and run a household. Oh yeah, did we mention FIVE KIDS?
Meet Marsida, the Windsor, Ontario based creator behind one of our favourite mom Instagram accounts and blogs. Follow for hilarious photoshopped photos of her family and amazing content.
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From sneakers to heels, Sasha is the definition of #momboss. She is all about balancing fashion, fitness, wellness and being a mom to her adorable daughter Maxwell. Follow this mommy influencer and check out her blog for fitspiration and the best fashion in Toronto.
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Meet West Coast mom Influencer Katusha! Follow her Instagram and blog for stunning photos of her family in Vancouver. Katusha also posts amazing home decor and fun adventures with the family.
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If you haven’t seen Trisha’s adorable photos with her daughters in matching workout gear, do yourself a favour and follow her right now. Trisha is a certified nutrition and weight-loss coach and pre- and post-natal fitness specialist from Toronto.
Her Instagram and blog are positive spaces for mommies about wellness, healthy eating and a great example of how to integrate family and fitness.
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You may know Amanda from YouTube where she started documenting her journey into motherhood. Through her social platform, Amanda connected with other moms to build a community of women supporting other women. She is one of YouTube’s OG mom vloggers and mom Influencers.
You can find her on Instagram posting #real and #candid photos with her family in Toronto.
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If you spend 10 minutes trying to decide which black t-shirt to wear, then you probably have a thing or two in common with Jessica. Follow this monochrome mommy from Toronto to see baby Lincoln rock Adidas like nobody’s business and to fulfill your black & white decor aesthetic.
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Ana-Marie is one of Toronto’s favourite mom influencers. She reveals the truth behind postpartum body image, parenting struggles and the reality of being a mom of three. Ana-Marie’s Instagram and blog are a refreshing breath of #realtalk, fashion, lifestyle and mommy tips.
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Chloe Dumont aka The Fashion Red Fox is a fashion and lifestyle YouTuber from Montreal. She is our go-to mom Influencer for fun and flowy dresses, body positivity and of course cute pics of baby Abigaëlle.
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Meet East Coast mommy Influencer Thanh aka Love and Sundays. The mama of two posts the most precious photos of little Mia and newborn daughter Aria in Halifax, Nova Scotia.
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Katie and Rob share a glimpse of scenic coastal Nova Scotia. You can follow their family adventures on Instagram and their blog. From family vacations, interior decor to lazy Sundays at home, @TheWildDecoelis is a mommy must-follow.
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We don’t know how Stacey Kasdorf manages to raise three adorable little girls, maintain a Pinterest-worthy home, and work out every. single. morning. Did we mention she squeezes in some DIY furniture tasks too?
Thankfully, she shares all her hacks on how she achieves all this multi-tasking. Whether you want tips on how to safely take all your little kids on outdoor adventures, or how to turn a depressing old cabinet into a vintage chic accent piece, Stacey has the answers.
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How often do you see a mom and her little boy twinning? Not very often, right? Allow Lily Yange to give you your dose of classy mom and son OOTDs. It’s inevitable that Felix will grow up to be an Instagram style icon just like his mom.
Lily’s son may only be in kindergarten, but she’s already teaching him about giving back to the community and being environmentally friendly. This Canadian mom influencer proves that it’s never too early to teach the little ones to be responsible human beings. And for that, we give her a standing ovation.
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With 5 adorable kids, majestic ponies, and a modern country home, the life of the Phillips family is fit for a holiday postcard — and this magical family photo is proof. Their picture-perfect farm will have you wanting to move to the countryside to play with cute baby chickens all day.
Michele’s inspiring captions are exactly what you need to brighten up your Instagram feed. Her lengthy captions are always worth the read.
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Joselyn Effa has got style inspiration for your every mood — and we’re completely obsessed with this Canadian mom influencer’s chic grunge OOTDs. As a full-time mom to two kids (with baby #3 on the way!) and a registered nurse, she leaves her followers wondering how she does it all.
This busy mom admits that she functions in chaos. According to Joselyne, it’s all about learning the art of letting go and not pressuring yourself. Her quirky and substantial updates won’t fail to put a smile on your face.
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This Canadian mom influencer’s style diaries aren’t just “vogue-ish” as she claims. Her style needs to grace the cover of Vogue magazine, stat. For everything on fashion, beauty, food, travel, and motherhood, Medge has got you covered.
Aside from working on her enlightening blogs, she’s such a dedicated mom to little Julien and Harper. We love how she’s a “cool mom” who writes about being entertained by tiny baby tantrums. Wondering what else we love about Medge? Her beach waves are never a strand out of place.
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This BC native may be known as a TV personality and interior designer on Love It or List It Vancouver, but she is also a mom to 2. To see Jillian’s busy but beautiful life check out her Instagram account or blog. She shares everything from family, fashion, lifestyle and more.
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If you are looking for light-hearted fun, look no further than Jessi Cruickshank! With a realistic and relatable approach to motherhood, Jessi shares her thoughts on her Facebook show, ‘New Mom, Who Dis?’.
This TV personality is as real as it gets! You can find her on her blog or on her current live tour.
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You may know Sarah for her body-positive content, but she is also taking us along on her motherhood journey. From her pregnancy experience to her newfound relationship with her body, Sarah shares it all on her platform. As a writer, creator and speaker, you can only expect authenticity and realness.
To hear more from Sarah, check out her podcast ‘The Papaya Podcast’!
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This Toronto fashion and lifestyle influencer also shares her journey of motherhood with her audience. Through playful Reels and family photos, Karina shares her family in a light-hearted way!
Check out more from Karina on her Instagram page and her swimwear brand.
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For tips, tricks and hacks for your home, life and adventure, check out Christine’s content! From discounted must-haves for the family to fashion try-ons, check out her Instagram page or her TikTok.
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First-time mom influencer Audrey shares her and her family’s fashionable fits on her Instagram. Follow her and get to enjoy her carefully curated lifestyle content.
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From decorating her space, and the book she’s currently reading, to her adventures with her daughter Rosie, Claudie now gives you a peek of what’s coming this 2024—un petit prince.
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If you’re looking for parenting humor, gift ideas, and other relatable mom content on Instagram, check out Sandra’s feed. This Canadian mom influencer shares memorable moments and tips and tricks for handling a growing family of five.
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Could you use some mom hacks when traveling? How about product recommendations and DIYs? Sarah is a mom influencer in Canada who offers all that and more!
Follow @sarebellamy now and see her navigate everyday life with her kids.
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Owner of Hearts & Krafts, Canadian mom influencer Jocelyn entertains her followers with relatable parenting content. Follow this mom of three for great DIY project ideas and money-saving tips.
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Sarah posts about her personal stories, thoughts, and the battles they continue to face after being diagnosed with cancer, just months after finding out her son has it, too. This supermom brings to light the challenges she faces as both a parent and a patient.
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Fit and fashionable mom Kristin consistently has amazing outfit ideas, beauty recos, and try-on hauls. Besides the casual fitness content, you’ll love how this mom influencer shares her adventures with her family.
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Olivia empowers working moms and other parents to get creative and turn their content into another income stream. Aside from Instagram, this certified “momtrepreneur” has over 321K followers on TikTok.
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Sharing simple things to be grateful for, motivational notes, and encouraging quotes, Canadian mom Natalie shows her daily life as she overcomes postpartum anxiety and depression. She’s also a registered holistic nutritionist and gives awesome, easy-to-follow workout routines you should try!
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Mom to twin boys, Sunshine is a breath of fresh air. Her authenticity and dedication to inspiring her community stem from her advocacy for Diversity, Equity, and Inclusion. This Oakville-based mom influencer has also written a book titled “Soccer Scaries,” exploring kids’ anxiety in sports.
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As a Lupus warrior, Rhoda is an inspiration to her followers. Even with the auto-immune disease, she sets on a course to a happy and grateful life. This Toronto mom influencer has also recently welcomed a new addition to the family.
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Since giving birth to her daughter, Canadian mom influencer Kait Rees has been keen on sharing her routine with her little one. From her morning to bedtime, you’ll find yourself getting emotional after seeing her feed.
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Strong and resilient—those are the words that best describe Jade. The Canadian mom influencer, along with her beautiful family, has gone through the ropes after losing her daughter, London, five years ago.
Today, she inspires everyone struggling to keep going through her beautiful reels, honoring London’s memories.
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Craving for genuine mom content? Anum shares her pregnancy experiences, mom hacks, and adventures with her little family, including her pregnancy nose during her 2018 pregnancy.
Anum posted photos of herself while pregnant, during which her nose visibly swelled in size. This earned her an interview at Business Insider on a similar topic.
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When it comes to funny and relatable content, no one can do it better than Tehseen. Her parenting humor is on another level. But aside from her usual jokes and memes, this supermom also offers parenting hacks, traveling tips, and wisdom.
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Raising six kids is hard, but even more so when you have a child with special needs. Sammy, however, makes it look so easy.
Knowing the challenges first-hand, Sammy uses her platform to raise Autism awareness. Aside from this, she does beauty, fashion, and skincare tips.
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From the best finds in Amazon, Costco, or Target to what her kids eat in a day, Renee certainly has interesting content on her Instagram. Her feed is also so well-curated that it’s easy on the eyes.
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Once you visit Lauren’s Instagram, you’ll immediately see something heartwarming. In her bio, she states, “Here to encourage other mamas,” and true enough, she does!
For moms who want someone they can relate to, head on to Lauren’s socials.
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Canadian mom influencer, law graduate, and beauty queen Siera Bearchell is living proof that women can still achieve what they desire even when they become moms. In fact, she does it so well that she has 200k subscribers on YouTube and 260k on TikTok.
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Apart from owning the marketing agency @poolsidedigital, Rachel mindfully balances her duties as a mother. As she inches closer to her second baby, her feed consists of practical mom tips and realizations as a mom.
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Mom to Lucy and Margot, Alicia started her online content hoping to make genuine connections with her followers, and indeed, she has. Starting from posting about outfit ideas, she is now a Canadian mom influencer, posting reels of her adventures as a mom.
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After struggling with infertility, Amy now spends every day with her son, Parker. For this wonderful mom influencer, every moment you spend with your kids is important. She shares striking quotes, reminding her followers that there is no gift more precious than time.
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When not sharing her amazing fits, you can find Boyu spending time with her baby girl and working on herself. After all, a happy mama is equal to a happy baby.
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A happy mom of two beautiful girls, Jay happily shares her motherhood journey with her followers. You’ll also see her posting about her travels all over the world with her family.
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Embracing chaos is also beautiful, and this Edmonton mom agrees! Kari’s followers enjoy her fun, heartwarming, and engaging content. On her page, you’ll find wonderful parenting tips and tricks along with lightbulb moments.
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Championing #LGBTQ+ mamas, Morgan and Alejandra are the proud parents of Alaia and Koa. These Toronto mom influencers aim to contribute to change and understanding of how families can be different and still filled with love.
Stay tuned with @twomomsinmotion by following them on Instagram and YouTube.
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Olivia’s style is clean, sleek, and minimal. Looking at her Instagram page, you’ll also notice how her feed feels and speaks of her. This just shows that everything she shares is intentional. Her content is brilliant, and her captions are short yet sweet.
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As someone who is so expressive in how she presents herself, Nina found herself accepting that it takes time to get back on her feet after becoming a mom. When it comes to the changes that come with motherhood, Nina says, “Don’t force it.”
Check out your girl Nina for more realistic postpartum, motherhood, and fashion advice!
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Natalie is your best bet for the best tips for moms trying to find work-life balance. This soon-to-be mom of three believes it’s better to work smarter, not harder.
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Are you looking to promote your brand through Canada’s and America’s top mom influencers with highly engaging audiences of your desired target demographic? The Influence Agency works with a wide variety of up-and-coming Influencers who know the best ways to engage their audiences on various social media platforms.
Contact us today to find out how we can help!
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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