A recent survey from Venngage yielded some interesting insights on the importance of visuals for marketers. Among the findings:
- 51.4% of marketers indicated that 90-100% of all their content has some form of visuals.
- 41% of marketers suggested that original graphics perform best.
- 31.8% of marketers expressed that their biggest challenge with content for social media is consistently producing visual assets.
Fortunately, recent advancements in artificial intelligence (AI) are starting to democratize access to quality social media visuals. New AI-powered tools can help brands create high-quality visuals (images and videos) efficiently without having to invest in expensive software. These tools can improve the quality of existing images, automate parts of design processes, and even generate custom graphics from a simple text prompt.
In this article, let’s look at five such tools to learn about their features and how they can help you create stellar social media visuals that earn your audience’s attention and leave a lasting impression.
1. DALL-E: Realistic Images and Art From Text
DALL-E is a language-based generative model that can create original digital images from textual descriptions. It is capable of creating unique and complex images with various objects, textures, and compositions, making it a powerful tool for your social media team.
To get started, all you need to do is provide a concise description of your social media visual requirement. Within seconds, the AI-powered tool will generate numerous images for you to choose from.
Here is an example of an image generated from the prompt “An astronaut riding a horse in photorealistic style”:
Apart from saving a lot of time and effort, DALL-E creates original and complex visuals based on your brand’s objectives and your audience’s interests, enabling you to stand out from the crowd.
Pricing: It depends on the number of images you generate and the resolution you generate them in. For instance, a 1024 x 1024 image will cost you $0.02 per image and a 256 x 256 image will cost you $0.016 per image.
2. Facetune: Standout Selfies and Portraits
Facetune is an AI-powered photo editing application that allows users to edit and enhance their selfies and portraits on mobile devices. It can refine your snaps to remove blemishes, whiten teeth, smoothen skin, and other enhancements.
You can use Facetune’s AI-powered features to change the patterns on your clothing and the colours of your makeup, to really let your creativity run wild in post-production. Furthermore, the AI Avatars feature allows you to upload photos, and then the generative AI creates your lookalike in different visual styles and situations.
Ultimately, Facetune helps you maintain a visually appealing brand image by enhancing your team’s images within seconds. It also saves you resources that would have been spent on professional photo editing services and expensive equipment to create such high-quality images.
Pricing: Facetune is available in a free version with a lot of image editing tools. The premium version costs $4.99 per month.
3. Let’s Enhance: Upscale Images Without Losing Quality
Let’s Enhance is an AI-based tool that enhances and upscales the quality of digital media within seconds by improving its resolution. The tool uses machine learning to analyze and optimize images and videos, resulting in enhanced visuals with improved colour, contrast, and sharpness.
To get started, upload your images or videos to the platform, select the desired level of enhancement, and wait as the tool automatically applies AI-powered algorithms to deliver you the upscaled creative.
Let’s Enhance offers a range of enhancement options, from basic colour correction to high-level image restoration, and it can be used to improve the quality of images captured on low-quality cameras or in bad lighting conditions.
These functionalities are particularly useful when you want to showcase user-generated content (UGC), which is often of poor quality.
Pricing: The free plan gives you 10 credits upon signing up which allows you to process 10 images. The premium plans start from $9/month that offer 100 credits/month.
4. Steve.ai: Generate Videos From Text
Steve.ai’s patented AI technology helps social media content teams create various kinds of videos from text within minutes. The text-to-video tool allows users to create videos in four easy steps:
- Script — Enter the description of the video. You can also use voiceovers or even a blog post here.
- Theme — Choose the purpose of the video. Steve.ai can create anything from promotional videos for your brand to explanatory videos on a particular topic.
- Customize and edit — Make your own tweaks. This is where you add more details to your video to improve it even further.
- Publish — Export the video and share it with your audience through suitable platforms.
Apart from videos, you can also create music and animations depending on the taste of your audience. Steve.ai also provides lots of creatives such as images, icons, graphics, sounds, animated characters, and sample scripts to help you hit the ground running.
Pricing: The least expensive plan, for $20 per month, allows you to create and download up to five videos.
5. remove.bg: Remove and Update Image Backgrounds
remove.bg is an AI-powered online tool that helps users quickly and easily remove the background of an image and change it into a solid colour or a different image altogether without the need for specialized skills or full image editing software.
There is only one step for using remove.bg — upload your image. The tool will then automatically show you the image with the removed background and suggest designs to enhance it further.
Your team can use remove.bg to enhance all kinds of social media images, regardless of their format, by removing and improving their backgrounds. Whether it is an image of your product or a headshot, you can count on remove.bg to get high-quality images.
Pricing: The most economical plan is priced at $39 per month, which allows you to process 200 images.
Summing Up
Social media visuals play an essential role in carving a unique identity for your brand and gaining the attention of your audience. But, creating these visuals for various platforms consistently requires a lot of time and effort, something that small businesses can’t easily afford.
Fortunately, your team can use five AI-powered tools — DALL-E, Facetune, Let’s Enhance, Steve.ai, and remove.bg to create visuals (both photos and videos) from scratch and edit them to improve their quality within minutes.
About Author
Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has 4 golden retrievers!).